The document discusses various ways that Marvel properties related to the Avengers franchise are distributed and marketed. This includes theatrical releases in 2D and 3D formats, home media like Blu-rays and DVDs with extras, television shows like Agents of Shield and animated series, apps, games, and streaming on services like Netflix and Amazon Prime. Merchandising is also discussed as a major way to immerse audiences in the Marvel universe and generate revenue through various licensed products. Social media is used to promote these properties and keep audiences engaged across different platforms.

1. Film, TV and Games
• Available in 2D and 3D in the cinema (52%
of tickets sold were in 3D)
• Blu-ray DVD
• Trailers
• Box sets including the films relating to the
individual characters
• DVD’s including exclusive extras such as
posters
• Agents of shield television series
• Children animated television series
• Facebook game
• Apps
• HD televisions
• By putting the film in the cinema in 3D we as the
audience will spend up to double the price of a
standard 2D ticket. This creates a higher revenue
of the company and as 52% of tickets sold were
in 3D it increases the amount of money made
her view for the company. It also benefits the
audience as we get the see the film from a
cereal point of view allowing us to full immerse
ourselves in the film. The TV increases the
awareness of the film to new audience but it
also allows the industry to expand the names to
new platforms and also creates another level for
the audience to connect with the brand.
Exclusive DVD box sets including the other films
allows collector to have it all but also people
who have not seen all the films to opportunity to
do so. It also increases the revenue for the
brand.
Merchandise
• Box sets including the films relating to the
individual characters (the pre release of the
main characters individual films over 5 years)
• Posters
• Games such as Avengers Alliance
• Clothing
• Novelty items such as key rings
• Lego
• Funko POP Vinyl figures (more of a collectable
than a toy so not to be played with by children's
appealing to the older audience)
• Children's figures
• Phone accessorises
• The re realise of all the main characters comic
books by marvel comics
• Merchandise benefits the audience as they can
fully immerse themselves into the marvel
universe. Merchandise more benefits the
institutions as the firstly earn money from all
the products sold but it also gives then the
opportunity to expand there empire and reach
new audiences. Disney and Marvel are now
household names this comes with it familiarity
for the audience, this benefits them both as the
institution are know people will trust there
brand and the audience also know that it will be
money well spent and are more included to by
well know branded items over small brands.
This also mean that they can charge more often
then not people are paying for the brand just as
much as they are the product. Creates more
audience entry points.
Streaming
• Netflix
• Amazon Prime
Streaming allows the audience to access the synergy
where every they want and on varying devices and
platforms. This is good for the working audience as
they can access it at any time.
Social Media
• Facebook
• Twitter
• Weheartit
• Pintrest
The use of Facebook games allows the
audience to consume the brand on many
platforms and wherever on new devises such
as smartphones, computers and tablets. It
also allows the audience to stay up to date
will all on going news about the films and
allows the brand to keep the audience up to
date and to keep a buzz about the films.
New technology effecting how we as the
audience consume the avengers.
• Smart phones and online streaming
allows us to access the films more or
less anywhere at any time.
• The use of new technology on the other
hand higher the expectations that the
audience has for the film relating to
things such as special effects and just
general recorded quality. It also means
the audience expects the film to also be
in 3D.
• Media platforms such as Netflix and
amazon prime allows the audience to
access the brand wherever but also on
many different platforms such as Wi-Fi
televisions and computers.