LIIAR analysis of Radio advert

1. LIIAR analysis
Medialanguage
Length- there isnospecificlengthtoa radioadvertbut the average,especiallyfora Channel 4
advert,isabout 25-35 secondslong,thismeansthatwe have to include alotof informationina
small amountof time.
Music bed- thisismusicthat doesnotinclude anylyricsandnormallyisinthe background.Normally
not copyrighted.
Voice over- anarrator will normallyspeaktothe audience andstate relevantinformationsuchasthe
programmestitle,what Channel Iwill be on,time anddate itwill be airedetc.
Heavypersuasive languagewillbe usedbecause itistryingtoinfluence the audience todo
something.
Ideology
The ideologyof Channel 4’sradioadvertsare the same as the newspaperadverts,buttheyobviously
are putacross in a differentway,thisisbecause radioadvertscanonlyrelyonaudioto influence an
audience whereasanewspaperadvertcanrelyonvisuals.
Institution
Channel 4 triedtolaunchtheirownradio stationinJanuaryof 2007 called Channel 4Radio,ittried
to incorporate Onewordradio,inwhich Channel4purchased51% of theirsharesin2005. Oneword
radiowas a Britishcommercial digital radiostationfeaturingbooks,drama,comedyanddiscussion
but became defunctafterChannel 4withdrew theirfunding.
The downfall of Channel 4radio wasthat it made itslistenersregistertheiremail addressunlike
theircompetitorslike BBCorHeart,in October2008 theyclosedproduction.
Audience
The target audience forChannel 4are adultsagedbetween18and 30 yearold,thiscan be identified
by the typesof programmesandcharacters that theyshow intheirdocumentaries.Butbecause we
are doinga Channel 4 style advertwe will be lookingtoaimat a large,massaudience because
Channel 4 isa large commercial companysotheywill onlyairprogrammesthatbringsina large
audience.
Representation