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Evaluation

What have you learnt from your audience feedback?
Introduction
To get audience feedback for our coursework, we
   decided to use a combination of traditional
    questionnaires and social media such as
        YouTube, Facebook and Twitter.

Some proved more successful in terms of the level
   of feedback received, but some produced
             minimal/no results.
Questionnaires
  The first method we used to collect our target
   audience research was to use the traditional
 method of creating a questionnaire for group to
     answer after watching the extract of our
documentary. We divided the questionnaire into
   10 questions to cover what we wanted their
   opinions on. This method gave us the most
       results out of every method we used.
We received a total of 23 responses, however, 2 of
    these did not complete any questions after
question 6, so the results will be affected by this.
Question 1: Did the hosts keep you interested the whole
                          way through?

      Did the hosts keep you interested throughout?


16
                                                      The majority of our target
14

12
                                                      audience believes that the hosts
10
                                                      kept them interested throughout
 8                                                    the documentary. This can be a
 6                                                    result of a number of things, such
 4
                                                      as the script, the choice of hosts or
 2
                                                      the limitation of distractions.
 0
         Yes           No        No Preference
Question 2: How was the audio? Was the narration
                 always clear?
How was the audio? Was the narration always clear?




                                                     The majority of our target
                                                     audience believes that the quality
                              Positive Feedbac k
                              Negative Feedbac k
                                                     of the audio used throughout the
                                                     documentary was at a proficient
                                                     standard to be clear. Despite four
                                                     people disagreeing with this, we
                                                     believe that if we were to re-make
                                                     the extract, the audio would not be
                                                     a primary concern.
Question 3: What did you think of the title sequence?

We received a range of text responses for this question, some basic but some more
analytic.
Positive feedback
Some of the feedback we received thought that the title sequence we created was good
in some ways. For example, some of the responses we received describe the title
sequence as “very good & matched the theme of the documentary” and that it “clearly
outlined the context.”

Negative Feedback
The whole point of the audience feedback was to see what could have been improved
on. Constructive criticism we have received for our title sequence included “could have
been a lot faster?” and “it dragged on a bit”. If we were to re-invent the title sequence,
we would be sure to reduce the duration of the title sequence to a pace that suited our
target audience.
Question 4: Did you find the on-screen graphics suitable or
                        distracting?



                                                               Afterasking our target audience
          Did you find the on-screen graphics suitable or distracting?
                                                              this question, the majority of them
                                                              were paying attention to what was
Distracting
                                                              being said in the extract and
                                                              weren’t affected by any of the
                                                              on-screen graphics occurring
                                                              throughout.
  Suitable




              0   2   4   6    8    10   12    14   16   18   20
Question 5: Did you feel that the file footage used was
       appropriate to a gaming documentary?

      Was the file footage used appropriate for the documentary?
                                                                   Despite a few people being
                                                                   unsure about what file footage
                                                                   was used, 20 of the 23 people we
 25



 20
                                                                   asked felt that the file footage
                                                                   that we included/credited was all
 15                                                                appropriate to the topic covered
                                                                   in the extract.
 10



  5



  0
          Yes               No           No Preference
Question 6: Were the backing tracks suitable for the
                                  documentary in general?



                                                                     The
                 Were the backing tracks suitable for the documentary? graph to the left shows that our target
                                                                   audience were in agreement that the
            18                                                     backing tracks used were suitable for the
Frequency




            16
            14
                                                                   tone and topic of the documentary. Not
            12                                                     everyone agrees, however, and there is
            10
                                                                   one person who is unsure.
             8
             6
             4
             2
             0
              Yes                  No              No Preference
Question 7: Did the interview segment hold your interest?

                                                          The
   Did the interview segment hold your interest throughout?    target audience has clearly
                                                          identified that the interview segment
                                                          is the weakest segment of the
                                                          documentary, as more than half of
                                                          those who asked for responses from
                                                          told us they didn’t pay attention to
                                         Yes
                                                          the interview. Some people even
                                         No
                                         No Preferenc e
                                                          added comments, telling us it was
                                                          due to things such as “poor acting”
                                                          and “long-winded speeches”. If we
                                                          were to remake this extract, we
                                                          would spend more time re-vamping
                                                          the interview segment to meet the
                                                          demands of our target audience.
Question 8: Were there any parts or segments of the
                  documentary that you found distracting?
                                                                              The audience was split between
                                                                              which parts they found
                                                                              distracting. Some found the
                                                                              background tracks distracting,
                                                                              others said it was the interview
                                                                              segment. In the end, however,
                                                                              the majority claimed there
          Were there any parts/sections of the documentary that you found distracting?no distracting segments in
                                                                              were
                                                                              the documentary,

 No




Yes



      0        2        4        6               8   10     12       14

                                     Frequency
Question 9: On a scale of 1-5 (with 1 being “abysmal and 5
being “fantastic”), what would you score our documentary?
                 (ring around your answer)

                                                             We
     On a scale of 1 to 5... how would you rate our documentary?   received good ratings for our
                                                               documentary extract. In total, the
                                                               ratings averaged out at 3.35, which is a
                                                               acceptable rating. However, it shows us
                                                               that we need to work on some
                                            1 out of 5
                                                               segments on the documentary in order
                                            2 out of 5
                                            3 out of 5
                                                               to push it’s rating to a 4 out of 5.
                                            3 and ½ out of 5
                                            4 out of 5
                                            5 out of 5
Question 10: Is there anything you would have liked us to
            have added to our documentary?



   For this question, we decided to have one last attempt at seeing what
   else we had missed out of the documentary extract we’d created. We
   ended up discovering we had missed some subtle things, as well as
   having a poor attempt at others. Responses we received for this
   question included “different locations – in the home – natural
   environment for game playing” and “use more up-to-date games.”
YouTube
In an aim to generate extra
responses, we decided to upload a
smaller copy of our extract to the
social site YouTube. We attached a
few questions for viewers to answer
in the description bar beneath the
video.

Although we didn’t receive a lot of
responses from the YouTube
community, we received some
responses nonetheless.
Responses from YouTube




From the comments left on the video, we learn a few more things about what we
could improve on. The top comment, for example, shows us that the quality of the
acting was debatable, but also tells us that they felt the scripting of the documentary
was sufficient.
From the second comment, we learn that they liked the transitions used in the video,
but again the quality of the acting was noticeable. As this problem keeps arising, it is a
problem we would tackle if we were to remake the extract.
What have you learnt from your
                        audience feedback?

Things to improve on in the future
From the responses we received, we are now aware of the more common problems
people are identifying in the documentary. One of these being the poor quality of the
interview segment, which mainly came down to a combination of poor choice of actor
and failed technology, as the original plan to Skype the interview with our original
interviewee failed, due to the fact the quality was severely bad, leaving us no other
choice but to script the responses. Then came the fact that our actor continuously
looked down at the script, despite us telling him to attempt to avoid doing that, as he
hadn’t learnt his lines properly. Thus why there were so many transitions in this
section.

A second thing noticeable (mainly from the YouTube comments) was the quality of
acting overall. They were not specific, however, to which actors this applied to. It is safe
to assume though that our actor interviewee was one of these. Next time it would be
better to examine a number of people’s acting skills before making a decision..
What have you learnt from your
                      audience feedback?

Strong points of the documentary
If we were to remake the documentary, there are certain segments
that would not require change, one of these being the title sequence.
Despite a few people disagreeing, the majority of the target audience
clearly responded in a way that complimented it, as it was relevant
and very realistically timed.

Another segment not needed to change is the type of transitions used.
The majority of our target audience enjoyed the transitions, and
didn’t find them at all distracting or irritating. They were also very
relevant to the topic, which is why we spent a good amount of time
choosing what transitions to use based on the relevance.

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Media Studies - Evaluation

  • 1. Evaluation What have you learnt from your audience feedback?
  • 2. Introduction To get audience feedback for our coursework, we decided to use a combination of traditional questionnaires and social media such as YouTube, Facebook and Twitter. Some proved more successful in terms of the level of feedback received, but some produced minimal/no results.
  • 3. Questionnaires The first method we used to collect our target audience research was to use the traditional method of creating a questionnaire for group to answer after watching the extract of our documentary. We divided the questionnaire into 10 questions to cover what we wanted their opinions on. This method gave us the most results out of every method we used. We received a total of 23 responses, however, 2 of these did not complete any questions after question 6, so the results will be affected by this.
  • 4. Question 1: Did the hosts keep you interested the whole way through? Did the hosts keep you interested throughout? 16 The majority of our target 14 12 audience believes that the hosts 10 kept them interested throughout 8 the documentary. This can be a 6 result of a number of things, such 4 as the script, the choice of hosts or 2 the limitation of distractions. 0 Yes No No Preference
  • 5. Question 2: How was the audio? Was the narration always clear? How was the audio? Was the narration always clear? The majority of our target audience believes that the quality Positive Feedbac k Negative Feedbac k of the audio used throughout the documentary was at a proficient standard to be clear. Despite four people disagreeing with this, we believe that if we were to re-make the extract, the audio would not be a primary concern.
  • 6. Question 3: What did you think of the title sequence? We received a range of text responses for this question, some basic but some more analytic. Positive feedback Some of the feedback we received thought that the title sequence we created was good in some ways. For example, some of the responses we received describe the title sequence as “very good & matched the theme of the documentary” and that it “clearly outlined the context.” Negative Feedback The whole point of the audience feedback was to see what could have been improved on. Constructive criticism we have received for our title sequence included “could have been a lot faster?” and “it dragged on a bit”. If we were to re-invent the title sequence, we would be sure to reduce the duration of the title sequence to a pace that suited our target audience.
  • 7. Question 4: Did you find the on-screen graphics suitable or distracting? Afterasking our target audience Did you find the on-screen graphics suitable or distracting? this question, the majority of them were paying attention to what was Distracting being said in the extract and weren’t affected by any of the on-screen graphics occurring throughout. Suitable 0 2 4 6 8 10 12 14 16 18 20
  • 8. Question 5: Did you feel that the file footage used was appropriate to a gaming documentary? Was the file footage used appropriate for the documentary? Despite a few people being unsure about what file footage was used, 20 of the 23 people we 25 20 asked felt that the file footage that we included/credited was all 15 appropriate to the topic covered in the extract. 10 5 0 Yes No No Preference
  • 9. Question 6: Were the backing tracks suitable for the documentary in general? The Were the backing tracks suitable for the documentary? graph to the left shows that our target audience were in agreement that the 18 backing tracks used were suitable for the Frequency 16 14 tone and topic of the documentary. Not 12 everyone agrees, however, and there is 10 one person who is unsure. 8 6 4 2 0 Yes No No Preference
  • 10. Question 7: Did the interview segment hold your interest? The Did the interview segment hold your interest throughout? target audience has clearly identified that the interview segment is the weakest segment of the documentary, as more than half of those who asked for responses from told us they didn’t pay attention to Yes the interview. Some people even No No Preferenc e added comments, telling us it was due to things such as “poor acting” and “long-winded speeches”. If we were to remake this extract, we would spend more time re-vamping the interview segment to meet the demands of our target audience.
  • 11. Question 8: Were there any parts or segments of the documentary that you found distracting? The audience was split between which parts they found distracting. Some found the background tracks distracting, others said it was the interview segment. In the end, however, the majority claimed there Were there any parts/sections of the documentary that you found distracting?no distracting segments in were the documentary, No Yes 0 2 4 6 8 10 12 14 Frequency
  • 12. Question 9: On a scale of 1-5 (with 1 being “abysmal and 5 being “fantastic”), what would you score our documentary? (ring around your answer) We On a scale of 1 to 5... how would you rate our documentary? received good ratings for our documentary extract. In total, the ratings averaged out at 3.35, which is a acceptable rating. However, it shows us that we need to work on some 1 out of 5 segments on the documentary in order 2 out of 5 3 out of 5 to push it’s rating to a 4 out of 5. 3 and ½ out of 5 4 out of 5 5 out of 5
  • 13. Question 10: Is there anything you would have liked us to have added to our documentary? For this question, we decided to have one last attempt at seeing what else we had missed out of the documentary extract we’d created. We ended up discovering we had missed some subtle things, as well as having a poor attempt at others. Responses we received for this question included “different locations – in the home – natural environment for game playing” and “use more up-to-date games.”
  • 14. YouTube In an aim to generate extra responses, we decided to upload a smaller copy of our extract to the social site YouTube. We attached a few questions for viewers to answer in the description bar beneath the video. Although we didn’t receive a lot of responses from the YouTube community, we received some responses nonetheless.
  • 15. Responses from YouTube From the comments left on the video, we learn a few more things about what we could improve on. The top comment, for example, shows us that the quality of the acting was debatable, but also tells us that they felt the scripting of the documentary was sufficient. From the second comment, we learn that they liked the transitions used in the video, but again the quality of the acting was noticeable. As this problem keeps arising, it is a problem we would tackle if we were to remake the extract.
  • 16. What have you learnt from your audience feedback? Things to improve on in the future From the responses we received, we are now aware of the more common problems people are identifying in the documentary. One of these being the poor quality of the interview segment, which mainly came down to a combination of poor choice of actor and failed technology, as the original plan to Skype the interview with our original interviewee failed, due to the fact the quality was severely bad, leaving us no other choice but to script the responses. Then came the fact that our actor continuously looked down at the script, despite us telling him to attempt to avoid doing that, as he hadn’t learnt his lines properly. Thus why there were so many transitions in this section. A second thing noticeable (mainly from the YouTube comments) was the quality of acting overall. They were not specific, however, to which actors this applied to. It is safe to assume though that our actor interviewee was one of these. Next time it would be better to examine a number of people’s acting skills before making a decision..
  • 17. What have you learnt from your audience feedback? Strong points of the documentary If we were to remake the documentary, there are certain segments that would not require change, one of these being the title sequence. Despite a few people disagreeing, the majority of the target audience clearly responded in a way that complimented it, as it was relevant and very realistically timed. Another segment not needed to change is the type of transitions used. The majority of our target audience enjoyed the transitions, and didn’t find them at all distracting or irritating. They were also very relevant to the topic, which is why we spent a good amount of time choosing what transitions to use based on the relevance.