Evaluation - Question 3

3. What have you learned from
your audience feedback?

Paper Questionnaire
• We gave the following questionnaire to 10
people, we showed them all three of the
products we’d produced and asked them to
answer the questionnaire honestly.

Question 1
What do you think of the exposition of our three
minute documentary?
6
This clearly shows the
5 nobody thought it was poor.
Although 20% rated it as
4
average, we think that the
3 80% majority saying good or
very good conveys that the
2 quality was good but there
were a few minor details to
1 change. The major thing
people said was that they
0
wanted to see a few more
Very Good Good Average Poor VoxPops and more case
studies.

Question 2
Do you think the camera angles and shots used
were effective for our documentary?

30%
(No) With 70% saying the camera
angles/shots were effective we feel that
this is a strong majority. We think that a
few of the shots may have had more
effective ways to be filmed as suggested
70% (Yes) in the feedback to use high angle shots
etc however, due to health and safety
some of these were not possible.

Question 3
Were the transitions used appropriately?

10%
(No)
A huge 90% majority and comments
show that the transitions did not
distract from the documentary and
meant that things ran smoothly
between sections. We think this is great
as we found some of the transitions
were too blatant and were not
appropriate. The only negative
90% (Yes)
comment we received was that they
wanted a few more transitions instead
of straight cuts.

Question 4
Do you think the sound levels were appropriate?

Although this is directly split, we think
this is because it was difficult to deal
with sound levels as different areas had
different diadetic sounds, due to this we
50%
were unable to control the background
(No) 50% (Yes)
noises and found it hard to set sound
levels to an appropriate level without
also affecting the background noise.
Also due to different people talking at
different sound levels it was hard to
ensure they all were the same.

Question 5
Do you think the music chosen was appropriate
for our documentary genre? Give detail
No
0%

Everyone agreed the music was
good, this was because we chose
different pieces to match different
emotions. Someone said the bit with
slow music and article headlines was
particularly good.

Yes
100%

Question 6
Did you learn anything new from our
documentary? If so what was this?

The main thing people said they’d learnt
No was the figures of babies born in
20% different countries. One of the people
who said they hadn’t learnt anything
actually said that this was because they
knew pregnant people showing what a
huge issue it is.

Yes
80%

Question 7
What do you believe are the strengths of our
documentary?
4.5
Overall, this shows our aim
4 for it to appeal to
3.5 teenagers is fulfilled as key
3 aspects were to engage the
2.5 viewer personally and to
enable teens to
2
understand the huge issue
1.5 on out hands. Someone
1 said that the piece to
0.5 camera was good as they
0 felt they could relate to a
teenage presenter.
Use of Piece to Clear to No Strengths
Transitions Camera understand

Question 8
Are there any improvements to be made to our
documentary? If so what are they?

No
28% The only criticism we really received was
that there were a few shaky shots and
that some people wanted a few more
different interviews.

Yes
72%

Question 9
Would you continue to watch the rest of our
documentary?
No
0%
With 100% of people that would
watch the rest of the documentary
this shows that it is
interesting, engaging and appeals
to our target audience.

Yes
100%

Question 1
Do you think the radio trailer linked in well with
our documentary? How?
No
0%

People though the use of the same
music, script, voice etc all
contributed to them working well
together.

Yes
100%

Question 2
Do you think the sound levels are suitable?

Sound levels in different areas had
No
different diadetic sounds, due to this we
20%
were unable to control the background
noises and found it hard to set sound
levels to an appropriate level without
also affecting the background noise.
Also due to different people talking at
different sound levels it was hard to
Yes ensure they all were the same.
80%

Question 3
What caught your attention the most? Why?
4.5
4 People said that all
3.5 were good but the
3 baby was really
2.5 unexpected and
caught your
2
attention.
1.5
1
0.5
0
Baby crying Extract of Music Nothing
sound VoxPop

Question 4
What improvements could be made?
4.5
4
3.5
3 Although we thought
2.5 it would be good to
2 put the music later
1.5 we now realise we
1 needed this sooner
0.5 to keep interest.
0
Clearer sound levels

No improvements
Music nearer
beginning

Question 5
After listening to the radio trailer would this
make you want to watch the documentary?
No
0%

People said the presenter
seems really relatable and
they liked the James Bond
style spin on it. They think it
would stand out on the radio
and would want to know
more about it because of the
trailer.
Yes
100%

Question 1
What stands out on the dps the most?

8 People said it was fun trying
7 to guess what country the
babies represented. We think
6
this was a really good feature
5 to include as it’s added a little
4 bit of humour to it which
teenagers would appreciate.
3
2
1
0
Images Colours Masthead Other

Question 2
Do you think the colour scheme is suitable?
Why/why not?

People said that they liked to
contrast of the background to
the other colours but though
No they looked good
40% together, others liked how
some colours complimented
each other and some thought
Yes that the colours were a bit too
60% dark or feminine.

Question 3
Do you think the chosen magazine relates well
to our teen pregnancy topic? Why?
10%
(No) Someone said that they’d
seen an article on teenage
pregnancy in teen vogue
before so thought it was
great. Others said they could
see it appearing in Teen Vogue
and some said that a TV
magazine may have been
90% (Yes) more appropriate.

Question 4
• Are the images used suitable? How/Why?
No
0%

People said that the cartoons
were fun and quirky, others
said you could clearly tell it
was an article aimed at teens
and others said it was clearly
about teenage pregnancy

Yes
100%

Question5
Is it clear to you that the double page
spread, radio trailer and documentary are all
related to one another? How/Why?
No
0%
People said the same images
were on the documentary and
dps, the same music on the
documentary and the radio
trailer and on all the name
was clearly visible. I think this
is very positive, we tried to
link the 3 together as much as
possible to create an identity
Yes
so this shows we achieved it.
100%

Question 6
After reading the article would this entice you
to watch our documentary? Why?

No Some thought the images were
20% intriguing, some said the
presenter seemed nice and
would be entertaining and some
said that the colours put them
off slightly thinking it would be
really female orientated. Overall
this is positive feedback, the
Yes article writing was what we
80% spent longest on so I’m not too
surprised it was received well.

Question 7
Are there any improvements to be made? If so
what are these?
4.5
4
3.5
I’m not surprised by this as
3
of the 3 tasks this was the
2.5
last to be completed, we
2 were nearing the deadline
1.5 and didn’t spend as much
1 time on it as the rest of the
0.5 tasks.
0
Colours could Less crowded No
be lighter on the page improvements

Overall
• The feedback was really useful, there are some
areas that would need changes but overall the
reception to the work was very good. The main
thing learnt from this was that people thought
our article did look right in Teen Vogue making
that a good decision – how we made that
decision will follow. On the whole I was not
surprised by any of the results, the areas people
picked up on were little mistakes that would need
addressing however, the mainly positive feedback
is great from our target audience.

Question 1
What gender are you?
25

20 As we were aiming this
documentary more at
females we wanted to
15 include slightly more
females to get a more
10 accurate point of view
however, we also wanted
males views just to make
5
sure it was still accessible for
them.
0
Male Female

Question 2
How old are you?

We wanted the views of
Under 13 people slightly out of our
13% 13%
target audience age group
13 - 16 but predominantly we
10%
17 -19 wanted to focus on our
10% 27% 20 - 23 target audience ages.
23 - 27
27% 28+

Question 3
How often do you buy magazines

10
8 We think this shows that not
6 that many teens buy
magazines therefore we
4
wanted to target our group
2 specifically so teenaged girls
0 and therefore wanted to
know the best magazine that
appealed to them .

Question 4
Why do you choose to buy or not to buy magazines?
From this the main responses we received were:

For fashion and celebrity info I prefer to look at things online.

It’s wasted money

Good to keep up with stuff Nobody my age does anymore

Question 5
Do TV listing magazines interest you?

We think this shows that not
Yes
that many teens would buy a
20%
TV listing magazine
therefore we wanted to pick
a magazine our target group
would be more likely to buy.

No
80%

Question 6
What does or doesn’t interest you in these magazines?
From this the main responses we received were:

TV guides They're just boring.

Any spoilers or gossip

Only tv articles interest me in them but they
mainly only include tv guides They're something my Nan reads.

Question 7
We're creating a new documentary on Teenage
Pregnancy, would you prefer to read an article on this in a
TV listings magazine or a normal type of magazine?

TV Listings
13% We think this shows that we
shouldn’t put our DPS in a
TV listings magazine.

Normal
87%

Question 8
If you had to pick one the following magazines for
this article to appear in which would it be?
16
14
12
10
We think this shows that we
8 should put our DPS in Teen
6 Vogue
4
2
0
Heat OK! Teen Vogue TV Cosmo Now TV
Vogue Choice Times

Overall
• Overall from this survey I learnt that although
a TV listings magazine is the obviously choice
to publish our DPS in, teenagers don’t tend to
buy them therefore it would not reach our
target audience. In order to match the style of
teen vogue we adapted our style of article in
order to fit in. I was not surprised by these
findings as I’m a teenager and I wouldn’t be
interested in TV listing magazines.

Focus group response to this
• I held a focus group with 10 people ranging ages
16 – 20 with 5 males and 5 females. I asked the
questions:
“How effective is the combination of the main
product and ancillary texts? Do you think they
belong together? Would you watch this
documentary on this basis?”

Abi

Gender: Female
Age: 16
Occupation: Student
Overall view: Finds everything interesting and links well

“I really like the look of this documentary! It looks really interesting the
way you have presented everything. The radio trailer is really different
with the agent kind of music, I like how this is used in the documentary
too because that links really well. I think the double page spread definitely
links in too and it advertises the documentary really well. I think this
would fit in well to teen vogue! I would definitely watch this
documentary.”

Connor

Gender: Male
Age: 16
Occupation: Student
Overall view: Thinks it links well but isn’t really his interest

“Based on your questions I think all the items look like they go together, I
think you could pick out the fact that they’re all for the same
Documentary. I think they’d be effective to interest girls. But, to be honest
it doesn’t really interest me that much, if it was on and there wasn’t
anything I particularly wanted to watch I wouldn’t mind watching it but it
wouldn’t be my first choice. ”

Sophie

Gender: Female
Age: 17
Occupation: Student
Overall view: Thinks it looks better than most documentaries

“I really like the Double Page Spread, it’s colourful, lively and I though the
cartoon babies were great! They were really good fun to try and guess
what country it was representing – the most challenging was the
Netherlands! I think all 3 things go together really well and would interest
me in watching the documentary. There are quite a few documentaries of
this style out there at the moment and I think yours looks better than
most of them! The others are too repetitive but this is something fresh.”

Rajan

Gender: Male
Age: 17
Occupation: Student
Overall view: He wants to be a doctor and see this as interesting from that point of view
but thinks as a boy its not that interesting

“I think there are some good links between the 3 things, I think the Radio
Trailer and the Documentary link better than the Double Page Spread but
I suppose it’s easier to make those two link. I think overall though they
link pretty well. As a boy I wouldn’t really be overly interested in this kind
of documentary but I want to be a doctor so I find it interesting from that
point of view. I think if it was a real documentary because there’s the
views of people in the medical profession this would be interesting.”

Charley

Gender: Female
Age: 18
Occupation: Student
Overall view: Really liked it, would watch the documentary

“I think it was great! I like the links with the same kinds of things being
repeated like the script for the documentary and the radio trailer have
some of the same bits in there so I think that’s really good because you
know what you’re expecting rather than the radio trailer misrepresenting
the documentary. The links between the things are clear and so I think its
quite a strong advertisement for the documentary. I would no doubt
watch this as I think it’s set the tone as informative and I would learn a lot
from it.”

Oliver

Gender: Male
Age: 18
Occupation: Student
Overall view: Really liked it, thought everything was really interesting especially to
teenagers because of the presenter’s age

“I thought it seemed really interesting. In some ways the Double Page
Spread seems quite girly as it’s all pink but because it’s a girly magazine
that fits in well. The actual documentary and radio trailer aren’t overly
girly which is really good as most of these style documentaries are too
girly and I get bored. The three things link well but as I said obviously the
double page spread is more girly because of the magazine. The best bit I
think is the presenter being a teenager, this makes me able to relate so I
would want to watch the documentary because I think that would make it
more interesting then an adult presenting it.”

Georgina

Gender: Female
Age: 19
Occupation: Student
Overall view: Based on the degree she’s doing she knows a lot about this and thinks it’s
an accurate representation

“I think everything’s good, there are clear links between the products and
they overlap in some ways. Together they promote the documentary well.
I would watch this as I’m doing a degree related to the medical profession
and I think this shows a good rounded view of teen pregnancy. Especially
because I see cases even younger than this so I know how bad it is.”

Josh

Gender: Female
Age: 19
Occupation: Student
Overall view: He has a friend who’s a teen Dad so he thinks it’s a good topic, he likes the
approach being slightly more feminine as he thinks this subject would most likely appeal
to girls anyway.
“My best friends a teen Dad so I know this is important to make people
more aware as I know my friend wasn’t. I think the three things look good
together and I like the fact the article is more feminine as this kind of
documentary is more likely to appeal to girls anyway so you might as well
appeal to them even more. But I like that nothing else is feminine to lads
can watch it too. I would probably watch this because I know loads of
people who are getting pregnant in their teen years and I think it’s good
to open discussions on it more and make people aware.”

Kate

Gender: Female
Age: 20
Occupation: Student
Overall view: Thinks the subject is great and needs exploring

“I think the concept is great, this is a subject that really needs exploring.
The Documentary, Radio Trailer and Article all look good together and I
think I most likely would watch the documentary. The only bad thing I
have to say is that I think the article is quite overly pink, some girls
wouldn’t like this. But I get that Teen Vogue is quite a pink and girly
magazine anyway.”

Tom

Gender: Female
Age: 20
Occupation: Student
Overall view: He’s quite interested in it and he thinks that everything belongs together
and that overall it looks good and should appeal to the target audience

“First off I think it all links really well, there’s the same fonts etc being
used to it looks good all together. I think they’d definitely appeal to the
target audience and get people to watch it. As for me I wouldn’t say I
definitely wouldn’t watch it but I wouldn’t go out my way to make sure I
saw it.”

Overall
• Overall from this focus group, I found most of the
feedback positive. As I decided that it would be
better to aim the documentary at females I’m not
surprised by some of the male’s responses
however, it is very good that they would still
consider watching the documentary regardless.
The feedback from the females is great as they
fall into the target audience perfectly and this
shows that our research questionnaires etc
worked really well.

Evaluation - Question 3

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