1. Evaluation Question 1
In what ways does your media
product use, develop or challenge
conventions of media products?

2. Video Camera Work
We used the convention of Both her videos and our We followed her convention of
a side angle staying still video used close ups of her doing a long shot of her face
showing movement singing the song directly into from an interesting angle as
the camera. As if narrating a she sings into the camera and
happen over time. story to her audience. looks around.
The main convention that appears
in the majority of Kate Nash’s
videos is close up shots that focus
on hands doing actions.
In both her video an our video this
is used to show the relationship
between two people.

3. Video Mise-en-scene
Both our video and Kate Nash's’ videos have
vintage objects that appear through out . This
conveys the style and interests and that are
associated with Kate Nash as a singer and this
genre of music.
Our actress wore a dress similar to the style
seen worn by Kate Nash in both her music
videos and in real life. Both wear colourful
vintage style dresses.
Both our video and videos by
Kate Nash have shots that are
very bright and slightly over
exposed.

4. Video Editing
We used separate still images to create the appearance of movement. This editing
technique, stop-motion, is a convention that appears in Kate Nash's music videos
which we thought we would use as a strong connection between our music video and
her professional ones.

5. Video editing
Kate Nash's music video for foundations
starts with a series of shots that cut to each
Similarly to many of Kate Nash's
other in time with the piano in the music.
videos, our video has some quite
We used this technique in our video so after
long in length shots as well of
the initial opening shot the pace of editing
some shots that are cut more
is slightly more rapid as it goes from one
quickly.
shot to the next in time with the music in
the background.
Kate Nash’s opening shots that fit with piano.
Our opening shots that fit with piano.

6. Video Performance
• The performance in the majority of Kate Nash’s videos is very similar. She
is always seen singing into a camera as if directly to the audience. She
sometimes has a small section of simple dance moves and usually plays a
realistic character similar to herself. Many of her videos see her
interaction with a male character usually theyre seen to be in a
relationship.
We used this style of performance in our music video in order to follow the
conventions we had seen during our research. I think these conventions,
especially singing into the camera, help to connect the singer with the
audience, and having a relationship acted out enables the audince to feel
they can relate to her. By doing some “silly” dancing it makes her seem
more casual as if she is some one her audience feels they could be friends
with and she is not scared to do daft things.