The survey results provided valuable feedback about Kate Nash's target audience and how to design a music video appealing to them. Key findings included: Kate Nash fans are primarily young females aged 17-20 who enjoy upbeat, narrative-driven songs and a realistic, "Indie/Vintage" style. This informed design choices for the music video like costumes, location, and a bubbly main character. Feedback on the created video found it successfully matched Kate Nash's style through elements like costume, location, and actress choice. Suggested improvements centered on steadier camerawork and smoother editing.

1. What have you learned from your
audience feedback?

2. Audience feedback from our research:
In our research we created a questionnaire on Survey Monkey to
send out to the fans of Kate Nash. In the questionnaire we found
out what it is about Kate Nash's music videos that makes them
appealing to the fans and also how the music/ her style
influences their personality or style.
From the results, we found out the overall
audience is female. We had guessed this would
be the result before we did the survey because
Kate Nash's songs are very girly and appeal to
females more. This was shown in the feedback.
From getting this feedback it helped us design
the music video around what a female would
like to see reflecting Kate's style.
Kate Nash fans are between the ages of 17-20.
This shows her target audience are older
teenagers. This helped us with the music video
as the style had to be young enough for it to
appeal to teenagers but old enough to not make
it seem childish/ immature.

3. The majority of the audience
All the people that took our survey said prefer a music video that
that their dress sense is influenced by her includes a narrative. This helped
music and her music videos. This helped us create the music video as
our music video because we had to some of Kate Nash's videos
decide on costumes, so we researched have narrative and others have
the type of costumes Kate Nash wears in a performance element. Also the
her videos and also how her audience narrative element suits the
dress as the style would be the same. songs Kate Nash does as the
Kate's dress style is “Indie/ Vintage”. lyrics have a narrative.

4. From the results, we found that the overall
The favourite Kate Nash music opinion was Kate Nash fans prefer realistic
video out of these choices was videos. This result made us change our mind
“Foundations”. This is another from doing a video based on “Mouthwash”/
reason why we chose to base our “Pumpkin Soup”, as these videos are very
video around that specific video, unrealistic and exaggerated. Instead
as it was obviously the most because of these results we chose to base
popular with the audience. This the video on “Foundations” which is more
also reflects the majority vote of realistic and carries a lot of forms and
preferring a realistic video as conventions that we could use in our
“Foundations” is. remake.

5. The most popular hobby out of these
choices was socialising. This reflects
Kate's out-going personality projected
through her videos which have influenced
her fans personalities. However the least The personality of a typical Kate Nash
favourite choice was sport where no fans fan from these results would be: fun,
chose that as a hobby. This shows they friendly, bubbly and happy. This shaped
are not the sporty type of person and tells our music video because the actress we
us the music style is not sporty either. used had to look and act with these
This helped us with our music video elements of a personality to be believable
because it shaped most of the narrative as the character of Kate. On the other
ideas as Kate is out-going and fun on the hand, no Kate Nash fan had a rebellious,
video. depressed or arrogant personality.

6. The results from this
question showed us the
type of music Kate Nash
fans are into. Popular
artists/ bands include,
“Ellie Goulding”,
“Florence and the
People that listen to Kate Machine” and “Lily
Nash prefer happy songs, Allen”. This shows the
as they are fun and like to genre of music Kate
have a laugh with their Nash fans like is “Indie-
friends. The music video Pop”.
reflects this as, the editing
has an upbeat, happy
pace and the lighting is
bright and colourful.

7. We filmed a video interview with a Kate Nash fan we found
and asked her a few questions about why she likes Kate
Nash's music.
Http://megan-emilie.blogspot.com/2011/10/audience-research.html
In the video we asked the girl:
Why do you like this type of music?
“Upbeat, lively and fun to listen to”- From this we realised the song choice had to
be fast and bubbly and something that has a good beat. This also showed the
out-going, fun personality of the Kate Nash fan.
“There's a message behind all of the songs”- We found that Kate Nash fans like
to have a narrative in the song that relates it to real life contributing to the
realistic style video.
“You can relate to it as a typical teenage girl”- Kate Nash fans like to feel close
with the artist and listen to a personalised music video/ song. This makes
them feel as though they know her and she comes across friendly and down-
to-earth. This also shows her songs target audience is teenage girls as her
songs relate to them with the lyrics about life, love and laid-back attitude.

8. What do you like doing? What are your hobbies and why?
“I really enjoy going to gigs and listening to live music”- This shows seeing the
artist live is an important part of the “Indie” lifestyle. This is what people who like
the “Indie-Pop” music like to do in their spare time. It would make them feel
closer to the artist, like they know them.
“I play guitar and piano”- This shows she is following the influence of the artist
as Kate Nash also plays guitar and piano. People who like this type of music
are most likely very interested in instruments as well.
What is your favourite colour?
“Pinks and oranges, bright colours that make you happy”- This shows colour
has an effect on the audience and the fans of Kate Nash like it to be bright as it
changes their mood and makes them feel better. This helped us determine what
colours to use in our video to make it more appeal to the Kate Nash audience.
“I like vintage clothing and vintage things”- This shows us what dress style the
audience like and gives us an idea of what to include in the video.

9. Audience feedback from our music video
At the end of the project, we created a
questionnaire on Survey Monkey to get the
response of the audience of Kate Nash fans to
find out if we had succeeded in making a new
music video based on her style. In the
questionnaire we asked what was best about
the video and what could be improved.

10. The majority of the
audience enjoyed the
All the people that filled in the music video; this shows
survey thought the music video us that we succeeded
we created matched Kate Nash's In creating a music
style. This told us that we used video that Kate Nash
the forms and conventions found fans would enjoy.
in her original videos and it looks
like a real Kate Nash music
video.

11. The overall popular
opinions of what is best
about the music video
are: costume, location
and choice of actor/
actress. From this we
have learned that we
succeeded in making it
look like a professional
Kate Nash music video,
representing her style.
From the results we have found that the audience think we could have
improved on steadier camera work and smoother editing. We agreed with
these because during the editing process we tried to make the editing
smoother at the beginning but unfortunately there was no tool on Final Cut
Pro that would make it a less harsh cut. The note of improvement came in
handy because now we know what we could have done to make it better and
if we had a chance to change it in the future, we would know what to do to
make it suitable for the audience.

12. Most of the audience that
answered the survey
thought the music video
matched the lyrics of the
song. From this we have
learned that some fans like
to have all the lyrics
recreated into action. We
had found videos in this
type of style but we found it
too much and didn't look as
professional.
From the results we have found that
According to the survey results, the the audience like the actor/actress we
majority of the audience think the chose to use for the video and reflect
editing is in the style of Kate Nash's what an original Kate Nash video
music videos. This result shows we would have as it's performers. It is
have conformed entirely to the lucky we could find a replacement at
original forms and conventions. We such short notice as the originals quit
chose not to challenge these at last minute, but it worked out for
conventions as we thought it would the best as our final actress played a
satisfy the Kate Nash audience. more convincing part.