The document discusses the various media technologies used at different stages of creating a media product. Mac computers were used for research, planning, and evaluation to learn about creating the product and ensure conventions were followed. Various internet sites like YouTube, Google, Wikipedia, Blogger and SlideShare were used for initial research. Specific programs like iMovie, Keynote and Pages on the Macs were leveraged to develop the quality of the short film. Blogger was utilized to share work with teachers. iMovie required learning editing skills. Panasonic cameras were used to film footage for the product.