The document summarizes Eureka Forbes Ltd's efforts to manage its sales force and reduce attrition. It identifies problems like untrained sales reps missing sales opportunities. A new system called "Bettering the best" was introduced to improve productivity, increase demos, and enhance customer engagement. It makes compensation dependent on completing sales stages. However, the system requires extra paperwork. The document analyzes the new system and provides recommendations like setting territory-wise targets, dedicating senior rep time for training, adding a feedback system, and maintaining customer databases.