Successful companies often experience growth stalls that are preventable. The authors' analysis found that 87% of Fortune 100 companies had experienced at least one growth stall. There are four main reasons for these stalls: premium position captivity, innovation management breakdowns, prematurely abandoning the core business, and talent bench shortfalls. All four reasons are within a company's control if identified early enough. The article provides examples of companies like Levi Strauss that lost market share due to failures in recognizing shifts in customer preferences.