Op 9 juni 2011 vond in Amsterdam het Emerce Etravel congres plaats. Namens Online Dialogue en Kras.nl presenteerde Ton Wesseling de resultaten van een uitgebreide conversietest waarbij middels klantonderzoek en analyse verbeterhypotheses zijn gemaakt waarvan de ontwerpen zijn uitgetest op de kras.nl bezoekers.
Het onderzoek leverde interessante inzichten op zoals:
- een enquete uitnodiging zorgt voor meer rendement, ook al vult men de enquete niet in.
- alle nieuwe ontworpen hadden gezamenlijk gemiddeld een hoger conversie percentage dan de originele pagina.
- er waren aanzienlijk verschillen in conversiepercentages tussen nieuwe en terugkerende bezoekers. Wat voor de ene groep wel zeer conversieverhogend werkte, werkte voor de andere groep juist negatief!
Een mooie case als onderbouwing voor het aanbieden van een andere ervaring aan verschillende segmenten bezoekers (op basis van historisch gedrag)
Verbazingwekkend om wederom te zien hoe kleine aanpassingen tot grote omzetstijgingen kunnen leiden.
Conversie optimalisatie Kras.nl - Niels Welten (Kras.nl) en Ton Wesseling (On...Online Dialogue
Op de 4e Online Dialogue Donderdag (http://ondi.me/do) op 31 maart 2011 te Utrecht presenteerden Niels Welten (Ecommerce manager van Kras.nl) en Ton Wesseling (Online Dialogue) over een uitgebreid conversie optimalisatie traject op de Kras.nl website.
In deze case informatie over de opzet van de verbetering, de uitvoer en de resultaten. Deze case toont niet alleen het belang van testing aan, maar ook het belang van personalisatie van de website op basis van historisch gedrag.
Wanneer je uitgenodigd wilt worden voor de volgende Online Dialogue Donderdag: geef je dan op voor de wachtlijst!
Tim Collins shares lessons he learned over 16 years as Practice Director of a barristers' chambers, including No. 6, on marketing strategies with limited budgets. He emphasizes keeping marketing simple, putting oneself in clients' shoes, being responsive to complaints or recruitment feedback, standing out with bold advertising, and training colleagues on marketing concepts to gain support for new ideas. Collins advocates embracing change, making time for strategic thinking, and testing new ideas through pilots to stay ahead of the competitive legal market.
The document describes the characteristics of a good graph, including using a ruler, giving the graph a title, labeling the axes and including units, numbering the axes such that the graph takes up half the page and numbers increase in consistent intervals, and drawing a best fit line rather than connecting data points. It then provides an example of a bad graph that lacks clear labels and spacing and wastes space, and notes issues one could find with it.
Dr. n.t.r. university of health sciences prospectus 2016 17 educationiconne...00007123
The document is a prospectus for admission to postgraduate medical degree and diploma courses for the academic year 2016-17 at Dr. NTR University of Health Sciences in Andhra Pradesh, India. It provides important dates for the admission process, including the dates for the online application period, entrance exam, release of results and commencement of classes. It outlines the eligibility criteria for candidates with Indian and foreign medical degrees. It also describes the regulations around reservation of seats for local candidates according to the state's admission order and presidential order. The prospectus provides information on the number of available seats and regulations governing admission to the university's postgraduate medical programs.
Conversie optimalisatie Kras.nl - Niels Welten (Kras.nl) en Ton Wesseling (On...Online Dialogue
Op de 4e Online Dialogue Donderdag (http://ondi.me/do) op 31 maart 2011 te Utrecht presenteerden Niels Welten (Ecommerce manager van Kras.nl) en Ton Wesseling (Online Dialogue) over een uitgebreid conversie optimalisatie traject op de Kras.nl website.
In deze case informatie over de opzet van de verbetering, de uitvoer en de resultaten. Deze case toont niet alleen het belang van testing aan, maar ook het belang van personalisatie van de website op basis van historisch gedrag.
Wanneer je uitgenodigd wilt worden voor de volgende Online Dialogue Donderdag: geef je dan op voor de wachtlijst!
Tim Collins shares lessons he learned over 16 years as Practice Director of a barristers' chambers, including No. 6, on marketing strategies with limited budgets. He emphasizes keeping marketing simple, putting oneself in clients' shoes, being responsive to complaints or recruitment feedback, standing out with bold advertising, and training colleagues on marketing concepts to gain support for new ideas. Collins advocates embracing change, making time for strategic thinking, and testing new ideas through pilots to stay ahead of the competitive legal market.
The document describes the characteristics of a good graph, including using a ruler, giving the graph a title, labeling the axes and including units, numbering the axes such that the graph takes up half the page and numbers increase in consistent intervals, and drawing a best fit line rather than connecting data points. It then provides an example of a bad graph that lacks clear labels and spacing and wastes space, and notes issues one could find with it.
Dr. n.t.r. university of health sciences prospectus 2016 17 educationiconne...00007123
The document is a prospectus for admission to postgraduate medical degree and diploma courses for the academic year 2016-17 at Dr. NTR University of Health Sciences in Andhra Pradesh, India. It provides important dates for the admission process, including the dates for the online application period, entrance exam, release of results and commencement of classes. It outlines the eligibility criteria for candidates with Indian and foreign medical degrees. It also describes the regulations around reservation of seats for local candidates according to the state's admission order and presidential order. The prospectus provides information on the number of available seats and regulations governing admission to the university's postgraduate medical programs.
Michael Stoppelman, SVP of Engineering at Yelp, discussed building a world-class security team over time through hiring and focusing on security basics and getting professional. He described Yelp's early experiences without strong security protections, hiring their first security head in 2011, and implementing two-factor authentication and default cross-site scripting protection. Stoppelman outlined their efforts to strengthen corporate security through malware detection, encryption, and auditing and app security such improving access controls and credential management.
Tony Dovale. Founder and CEO of LifeMasters.co.za - Revolutionary Workplace High Performance System With CLEARx Philosophy, Framework and System. Tony Provides Inspiring Talks through Tonydovalespeaks.com and organisation Optimisation
AGE AND GENDER DIFFERENCES IN DEPRESSIONNida Naeem
This study examined age and gender differences in depression using the Epidata software. The study found that young adults aged 20-30 years had the highest rates of severe depression at 15%, compared to 13% for teenagers and 8% for adults over 30. Females showed increased depression rates overall, with 31% at risk compared to 20% for males. The overall observed gender ratio for depression was 3 females for every 1 male. Epidata allowed for effective data entry, analysis, and comparison of depression rates by age and gender in this study.
The document provides an overview of the urinary system including:
1) The gross anatomy of the kidneys and nephrons, including structures like the renal medulla, renal cortex, renal columns, renal sinus, ureters, and calyces.
2) The process of filtration through the glomerulus and nephron, including factors that influence glomerular filtration rate.
3) The role of renal tubules in reabsorbing nutrients and regulating water, electrolyte, and acid-base balance as urine is formed.
This document appears to be a quiz on microbiology presented as a game show with questions worth $100, $200, $300, $400, or $500 on various topics related to microbial growth. It covers physical and chemical requirements for microbial growth, how bacterial cultures grow, and different types of culture media. Each question is followed by possible multiple choice answers and then the correct answer. The document aims to test understanding of key concepts in microbiology.
This document provides an introduction to positive psychology, which focuses on understanding happiness and well-being. It discusses how positive psychology aims to study happiness through empirical evidence rather than self-help claims. Some key findings are that happiness is relative to others, we are bad at predicting what will make us happy, and we are affected by peaks and endings in our experiences. The document also explores different types of happy lives and factors that influence happiness levels between countries.
The Institute prezintă noile generații de creativi români, în fiecare an, la DIPLOMA.
Pornind de la premisa că lucrarea de diplomă este cel mai elaborat proiect al unui student din toată perioada facultății și că prezentarea acesteia se limitează de cele mai multe ori la publicul restrâns al cadrelor didactice, familiei și prietenilor, The Institute a lansat DIPLOMA - un eveniment dedicat, prin care încearcă să aducă lucrările de diplomă ale absolvenților de facultăți creative și vocaționale în atenția unui public cât mai larg.
Prin implicarea facultăților creative din București, ne propunem să generăm un dialog atât între studenții din diferite domenii, cât și între facultăți, care să se dezvolte și să se transforme în parteneriate, proiecte comune, colaborări. Mai multe informații pe: http://www.institute.ro/diploma.html
Un router une redes diferentes eligiendo la ruta óptima para los paquetes. Funciona en la capa de red del modelo OSI y debe tener una interfaz por cada red conectada con una dirección IP válida. Los routers eligen las mejores rutas y conmutan los paquetes hacia la interfaz de salida correspondiente usando tablas de enrutamiento actualizadas por protocolos como RIP, OSPF u otros.
Digitaal Werven 2012: A/B-test je werkenbij site: inspiratie voor de workshop...Online Dialogue
Digitaal Werven 2012: A/B-test je werkenbij site: inspiratie voor de workshop: Ton Wesseling - Online Dialogue. Presentatie gegeven op 2 oktober 2012 te Utrecht
Presentatie tijdens de conversie optimalisatie quiz op de 7e Online Dialogue Donderdag (http://ondi.me/do) op 10 november 2011 te Utrecht. Ton Wesseling (Online Dialogue) presenteert over de methode, trechniek en resultaten van continue optimalisatie bij Freo.nl (label van De Lage Landen, dochter van Rabobank)
Emerce Conversion 2012 : Ton Wesseling - How wo win Which test Won - Conversi...Online Dialogue
Op 12 april 2012 vind / vond in Amsterdam het 3e Emerce Conversion congres plaats. Ton Wesseling doet / deed uit de doeken hoe het komt dat hij met Online Dialogue voor het 2e jaar achter elkaar de grootste winnaar was van de internationale A/B-test awards van Which test Won.
Het model waarmee hij werkt heet SAMEN: startpunt, analyseren, maken, evalueren en navertellen.
In de presentatie 5 AB test cases en 10 conversie proces optimalisatie tips. 2 voor elk van de 5 onderdelen van SAMEN.
Op 22 september 2011 werd de 6e Online Dialogue Donderdag gehouden bij Seats2Meet in Utrecht. Hier vind je de slides van deze intensieve kennis middag. Wil je zelf dit invite only event meemaken: schrijf je dan in voor de wacht / gastenlijst op http://ondi.me/do
Presentatie tijdens de 7e Online Dialogue Donderdag (http://ondi.me/do) op 10 november 2011 te Utrecht. Anouschka Scholten (Online Dialogue) presenteert over klant behoefte onderzoek op basis van een enquete gehouden onder de deelnemers van deze kennismiddag.
Online onderzoek biedt veel kansen maar ook beperkingen. Voor MOA (www.moaweb.nl) heb ik mijn visie op de (on)mogelijkheden van online onderzoek uiteengezet.
Michael Stoppelman, SVP of Engineering at Yelp, discussed building a world-class security team over time through hiring and focusing on security basics and getting professional. He described Yelp's early experiences without strong security protections, hiring their first security head in 2011, and implementing two-factor authentication and default cross-site scripting protection. Stoppelman outlined their efforts to strengthen corporate security through malware detection, encryption, and auditing and app security such improving access controls and credential management.
Tony Dovale. Founder and CEO of LifeMasters.co.za - Revolutionary Workplace High Performance System With CLEARx Philosophy, Framework and System. Tony Provides Inspiring Talks through Tonydovalespeaks.com and organisation Optimisation
AGE AND GENDER DIFFERENCES IN DEPRESSIONNida Naeem
This study examined age and gender differences in depression using the Epidata software. The study found that young adults aged 20-30 years had the highest rates of severe depression at 15%, compared to 13% for teenagers and 8% for adults over 30. Females showed increased depression rates overall, with 31% at risk compared to 20% for males. The overall observed gender ratio for depression was 3 females for every 1 male. Epidata allowed for effective data entry, analysis, and comparison of depression rates by age and gender in this study.
The document provides an overview of the urinary system including:
1) The gross anatomy of the kidneys and nephrons, including structures like the renal medulla, renal cortex, renal columns, renal sinus, ureters, and calyces.
2) The process of filtration through the glomerulus and nephron, including factors that influence glomerular filtration rate.
3) The role of renal tubules in reabsorbing nutrients and regulating water, electrolyte, and acid-base balance as urine is formed.
This document appears to be a quiz on microbiology presented as a game show with questions worth $100, $200, $300, $400, or $500 on various topics related to microbial growth. It covers physical and chemical requirements for microbial growth, how bacterial cultures grow, and different types of culture media. Each question is followed by possible multiple choice answers and then the correct answer. The document aims to test understanding of key concepts in microbiology.
This document provides an introduction to positive psychology, which focuses on understanding happiness and well-being. It discusses how positive psychology aims to study happiness through empirical evidence rather than self-help claims. Some key findings are that happiness is relative to others, we are bad at predicting what will make us happy, and we are affected by peaks and endings in our experiences. The document also explores different types of happy lives and factors that influence happiness levels between countries.
The Institute prezintă noile generații de creativi români, în fiecare an, la DIPLOMA.
Pornind de la premisa că lucrarea de diplomă este cel mai elaborat proiect al unui student din toată perioada facultății și că prezentarea acesteia se limitează de cele mai multe ori la publicul restrâns al cadrelor didactice, familiei și prietenilor, The Institute a lansat DIPLOMA - un eveniment dedicat, prin care încearcă să aducă lucrările de diplomă ale absolvenților de facultăți creative și vocaționale în atenția unui public cât mai larg.
Prin implicarea facultăților creative din București, ne propunem să generăm un dialog atât între studenții din diferite domenii, cât și între facultăți, care să se dezvolte și să se transforme în parteneriate, proiecte comune, colaborări. Mai multe informații pe: http://www.institute.ro/diploma.html
Un router une redes diferentes eligiendo la ruta óptima para los paquetes. Funciona en la capa de red del modelo OSI y debe tener una interfaz por cada red conectada con una dirección IP válida. Los routers eligen las mejores rutas y conmutan los paquetes hacia la interfaz de salida correspondiente usando tablas de enrutamiento actualizadas por protocolos como RIP, OSPF u otros.
Digitaal Werven 2012: A/B-test je werkenbij site: inspiratie voor de workshop...Online Dialogue
Digitaal Werven 2012: A/B-test je werkenbij site: inspiratie voor de workshop: Ton Wesseling - Online Dialogue. Presentatie gegeven op 2 oktober 2012 te Utrecht
Presentatie tijdens de conversie optimalisatie quiz op de 7e Online Dialogue Donderdag (http://ondi.me/do) op 10 november 2011 te Utrecht. Ton Wesseling (Online Dialogue) presenteert over de methode, trechniek en resultaten van continue optimalisatie bij Freo.nl (label van De Lage Landen, dochter van Rabobank)
Emerce Conversion 2012 : Ton Wesseling - How wo win Which test Won - Conversi...Online Dialogue
Op 12 april 2012 vind / vond in Amsterdam het 3e Emerce Conversion congres plaats. Ton Wesseling doet / deed uit de doeken hoe het komt dat hij met Online Dialogue voor het 2e jaar achter elkaar de grootste winnaar was van de internationale A/B-test awards van Which test Won.
Het model waarmee hij werkt heet SAMEN: startpunt, analyseren, maken, evalueren en navertellen.
In de presentatie 5 AB test cases en 10 conversie proces optimalisatie tips. 2 voor elk van de 5 onderdelen van SAMEN.
Op 22 september 2011 werd de 6e Online Dialogue Donderdag gehouden bij Seats2Meet in Utrecht. Hier vind je de slides van deze intensieve kennis middag. Wil je zelf dit invite only event meemaken: schrijf je dan in voor de wacht / gastenlijst op http://ondi.me/do
Presentatie tijdens de 7e Online Dialogue Donderdag (http://ondi.me/do) op 10 november 2011 te Utrecht. Anouschka Scholten (Online Dialogue) presenteert over klant behoefte onderzoek op basis van een enquete gehouden onder de deelnemers van deze kennismiddag.
Online onderzoek biedt veel kansen maar ook beperkingen. Voor MOA (www.moaweb.nl) heb ik mijn visie op de (on)mogelijkheden van online onderzoek uiteengezet.
Big Data: visie vanuit webanalyse voor Nyenrode en M! symposiumOnline Dialogue
Presentatie van Arend Zwaneveld, Online Dialogue over Big Data: "niet het doel... wellicht de bestemming".
Presentatie vanuit de visie van een webanalist die vaak al met Big Data bezig is zonder dat hij of zijn het zelf weet.
De grote verbouwing: meer doen met minderWiep Hamstra
De grote verbouwing. Te groot, ingewikkeld en te zwaar? Soms is er groot onderhoud nodig aan een site. Maar hoe moet dat en waar begin je? Deze workshop brengt inzicht en overzicht. Deze workshop laat zien hoe je de website in stappen kunt veranderen in een overzichtelijke en makkelijk te onderhouden website.
Online Dialogue werkt samen met valk.com, de internetorganisatie van Van der Valk, aan continue verbetering van het online rendement. In deze presentatie een praktijkcase van hoe eenvoudig de eerste conversie optimalisatie stappen kunnen zijn. Na investering van 40 interne en 40 externe uren haalden we een 13% stijging in hotelkamerboekingen via de hotel websites.
Introductie Recruitment Hogeschool van AmsterdamGordon Lokenberg
Human Resource Management, about the recruitment part of it. Using the web and mobile in it's perfect way.
The yearly introduction to the students of Hogeschool van Amsterdam
Tweets are filed under #hva35
Similar to Etravel 2011 congres presentatie Online Dialogue door Ton Wesseling: conversie optimalisatie resultaten bij Kras.nl (20)
Impact scores can help identify high and low impact content in a customer journey by calculating how often converting and non-converting visitors interact with each piece of content. Content with high impact scores that are viewed by many converting visitors should be prioritized and given increased visibility, while low impact content with few views can be deprioritized. The Objectiv platform connects to analytics tools to calculate these impact scores and provide insights to improve a website's customer journey.
This document outlines the key tasks of an analyst within an A/B testing culture. The three main tasks are: 1) Ensuring high quality data is available, 2) Prioritizing experiments that have the highest potential for effectiveness, and 3) Calculating the real financial impact of experiments including return on investment. The analyst helps maximize growth by focusing experiments in areas with the highest ROI while minimizing costs like false discovery rates.
CH2019 keynote: Guy Yalif - AI and personalization demystifiedWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-ai-personalization-demystified/)
Guy has a background that is quite impressive. From Princeton to 3 years Boston Consulting Group in the 90’s and then on for his MBA at Stanford and MBA internship at Microsoft. Guy did his time at an online marketplace start-up that got acquired before he moved to Yahoo! to have several product marketing positions for 7 years in a row. He has been the head of global product and industry marketing at Twitter and was member of the executive team at Brightroll. Nowadays he is the founder and CEO of a start-up that uses machine learning to optimize websites.
The number 1 outcome of the #CH2019 attendee question on what the hot topics in our industry are for the coming year, was: personalization. AI and Machine Learnings were also high on this list, the combination of these topics is the sweet-spot where we all know of that the companies we work for are going to invest heavenly in the next coming years. But as true data driven optimizers we also know that many companies won’t have the users to do proper personalization and/or machine learning. We also believe that they should fix the basics first…
Nevertheless we know we are going to have to deal a lot with personalization and machine learning in our jobs. It may sound scary, because you don’t exactly know what it is and how to apply it, but you also know that this is the way to the future (or was McDonald’s buying Dynamic Yield a big fail?). But how to take the first steps in a proper way? When I thought of a potential speaker that could demystify AI and personalization for us – I thought of Guy.
Happy learning,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
This document provides an overview of Aurelie Pols and her work in data governance and privacy engineering. It discusses her background, including her roles as DPO for mParticle, Chief Visionary Officer of Competing on Privacy, and professor roles teaching ethics and privacy. The document also outlines some of her ideas on developing interoperable accountability for data use, challenges around consent and purpose specification, and preparing organizations for future privacy regulations like the GDPR and CCPA.
CH2019 keynote: Lucia van den Brink - Keynote pitch winnerWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-pitch-winner/)
One of the many things I strive to optimize year-over-year is the quality (and diversity) of the attendees. To me this is even more important then the quality of the performers (who are important too, don’t get me wrong). Performers are there to inspire and entertain, but the time you spend with your fellow attendees is way bigger. This is were you go in depth based upon the inspiration by the performers. And of course it makes sense if I state that the combined knowledge of the 200 attendees is way bigger then the knowledge of the performers combined.
Of course the performers are specialists, trained to deliver a performance. This is why they are on stage, but I also believe that there are also potential performers among our attendees. I’m not talking about the experienced performers that see this yearly Texel event as a nice final get together of optimization specialists before the winter conference break. I’m talking about people that are ready to take the step, but just need the final push.
This year at The Conference formerly known as Conversion Hotel we were having a keynote pitch competition. Out of all the keynote pitch applications we got from the ticket application proces this summer we selected 9 contestants. They were guided in their 2 minute pitch by world class CRO speaker and speaker coach Michael Aagaard from Denmark. All these pitches will be delivered on Friday and all the attendees voted “Yes” or “No” on the question for every pitch “Do you want this presenter and topic as a keynote”. The highest “Yes” score will become a keynote on the #CH2019 main stage on Saturday.
Number 9 got lot’s of speaker coaching by Michael and a bunch of drinks to recover. Number 2 to 8 were scheduled as a presentation in one of the two presentation rooms during the break-out sessions. Michael was there for support and will devote some coaching time after the conference!
Lucia won the pitch competition and took main stage on Saturday. She did great! Enjoy the slides.
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
CH2019 keynote: Elke Geraerts - Authenthic intelligenceWebanalisten .nl
The document discusses the history and development of the internet over the past 50 years, from its origins as a US military program called ARPANET to the commercialization of the world wide web in the 1990s. It led to an explosion of use and new applications that have transformed how people work, play, communicate, and access information globally.
CH2019 keynote: Lukas Vermeer - One neat trick to run better experimentsWebanalisten .nl
(video summary at: https://conversionhotel.com/session/keynote-2019-run-better-experiments-srm-checks/)
Lukas combines industry experience in online experimentation and data science with an academic background in computing science and machine learning. When I first met him, he was already a smart guy, but still working at Oracle. A year later he moved on to Booking.com (almost 7 years ago already – he has seen a large bunch of new employees coming in :-)) to finally become their director of experimentation.
Lukas is responsible for the internal tooling and training that helps product development improve the customer experience in measurable steps through thousands of experiments. Of course he presented about this around the world, but never at Texel. Finally it was time to ask him – not to speak about democratizing experimentation or his storytelling on statistics. You have probably seen that before. We asked him because you, as CH2019 attendees, asked us to go advanced on experimentation and he is one of the only ones in Europe that has (co-)written in depth scientific papers on experimentation.
And that is exactly what Lukas is going to do: go in depth on his recent Sample Ratio Mismatch paper.
Enjoy the ride,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
(video summary at: https://conversionhotel.com/session/keynote-2019-friction/)
When I asked the #CH2019 attendees about topics they want to learn more about, consumer Psychology popped up in the top 5. Happy to see this topic so high on the list, because I truly believe that effective optimization is a combination of data & psychology.
Going through potential speakers I reached out to Roger Dooley, because he just published his new book: “Friction – The Untapped Force That Can Be Your Most Powerful Advantage” (McGraw Hill, May 17, 2019). I’ve seen Roger on stage several times around the world presenting about his previous books, but he was never on stage yet at Texel. Perfect timing: so now he will be on our stage in November this year, to spread his knowledge, interact and investigate where friction can be reduced.
Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. You might know him of his popular blog Neuromarketing or his columns at Forbes.com and I’m happy he accepted to keynote at CH2019.
Cheers,
Ton Wesseling
Founder & host of The Conference formerly known as Conversion Hotel
This document discusses the importance of validation in organizations. It mentions validating quantity and quality, predicting value based on evidence level, and calculating return on investment (ROI) based on quantity times quality minus costs. It also references establishing a validation center of excellence and conducting trustworthy research. The overall message is that validation should occur in every organization.
This document discusses how to build habits using hooks and variable rewards. It explains that habits are triggered by internal or external cues and are formed through repetition. Products can become habit-forming by addressing a user's internal triggers like boredom or loneliness and using external triggers and variable rewards to get users to engage in repetitive behaviors. However, designers have an ethical responsibility to consider how their use of these techniques may be manipulating user behavior and should aim to build healthy habits by engaging users in meaningful activities. The document provides a "Hooked Canvas" template to help analyze how a product forms habits by addressing triggers, rewards, and investments of user effort.
This document discusses a person from the Netherlands greeting in their native language of "HOI" and mentions their popularity of over 2.3 million, noting that the number has increased even more. It also references the person being on parental leave so they cannot be found and comments on having nice hair of their natural color, alongside questioning why their paychecks keep clearing.
Paid search generates the highest volume of conversions but email is the most efficiently converting channel at 32%. While paid search yields more conversions, email has a higher conversion rate, suggesting it is a more efficient use of marketing funds. Considering both volume and efficiency, the data suggests the company should continue investing in email marketing but also explore optimizing paid search campaigns to improve conversion rates.
Greg Shapiro, an American comedian who lives in the Netherlands, was scheduled to speak next. However, his speech was replaced by an advertisement encouraging people to vote in an upcoming election, with the message "She's voting. Are you?"
Conversion Hotel 2018 Keynote: TU Delft Solar TeamWebanalisten .nl
The document summarizes the Nuon Solar Team from Delft University of Technology. It discusses their solar car Nuna X and their experience competing in solar car races across Australia and South Africa. Some of their key factors for success include teamwork, partnerships, solar panel and electronics design, aerodynamics, weight reduction, handling, quality, reliability, and strategy. Their design process involves brainstorming, designing, fabrication, and testing phases.
The document is a transcript from a presentation by Karl Gilis on user experience design. Some of the main points discussed include:
1. Putting users first and understanding their needs, goals and motivations is key to success.
2. Common design mistakes like assuming people will scroll or not optimizing for what users see above the fold can negatively impact engagement.
3. Testing designs with heatmaps and surveys to understand what content and pages users engage with most.
4. Designing experiences tailored for different user types rather than an "average" user.
5. Framing content, questions and the overall experience in a way that helps users achieve their goals in order to drive engagement and
The document discusses mistakes that online dating services like Match.com make in onboarding new users and providing helpful information. It suggests companies should act as a tour guide for new customers, make the customer the star/focus, give customers one clear next step at a time, and show customers the benefits and improved future experience they can expect. The document provides examples and references from experts on how human psychology and behavior change principles can be applied to improve onboarding and conversion rates.
Chad Sanderson discusses how experiments can be taken to a broader level beyond traditional A/B testing. He defines a digital randomized controlled trial (RCT) as using automated randomization, experimental statistics, and boundaries/safeguards. RCTs can quantify risk for business decisions like hiring, leadership, tools, programs, directions, campaigns, vendors, documentation, sales, and customer responses. Strict and loose RCTs are discussed along with time series analysis, segmented regression, and factorial experiments for situations where randomization is not possible. Case studies demonstrate how small samples and factorial experiments were used effectively for optimization with limited budgets. Rules for experimentation emphasize understanding limits, accepting imperfect data, prioritizing ROI, and avoiding illegal activities.
Conversion Hotel 2018 Keynote: Aleksander FabijanWebanalisten .nl
This document describes an experimentation maturity model consisting of four stages: Crawl, Walk, Run, and Fly. It provides examples of experiments and capabilities at each stage to illustrate how experimentation practices mature from manual one-off experiments guided by data scientists to continuous experimentation led by product teams. Moving from one stage to the next may take 6 months or more and involvement of one to two people, focusing on ensuring trustworthy experimental results.
Lizzie Eardley presented on statistical ghosts in experimentation. She defined statistical ghosts as when an experiment appears to have changed a metric but in reality had no impact. The four ghosts discussed were: 1) almost significance, 2) multiple comparisons, 3) bad metric/wrong test, and 4) peeking. For each ghost, she explained how it can mislead and provided ways to avoid being misled such as applying statistical corrections, pre-registering metrics of interest, and using non-standard tests that allow for safe peeking at experiment results.
The document discusses overcoming confirmation bias. It begins by explaining that confirmation bias is the human tendency to seek out and favor information that confirms preexisting beliefs while dismissing or ignoring information that contradicts those beliefs. It then provides examples of how confirmation bias can limit objective analysis and presents various strategies for overcoming it, such as accepting that one may be wrong, seeking out different perspectives, and questioning one's own assumptions.
Etravel 2011 congres presentatie Online Dialogue door Ton Wesseling: conversie optimalisatie resultaten bij Kras.nl
1. Conversie case Kras.nl!
Emerce Etravel, 9 juni 2011, Amsterdam!
In samenwerking met Kras.nl!
Ton Wesseling - Online Dialogue !
Geef je bezoekers wat ze zoeken om te boeken!!
3. Over Online Dialogue!
Online Dialogue heeft de ambitie om de kwaliteit van offline
service & verkoop dialogen naar het online kanaal te halen.!
Strategie!
Ontwerp!
Optimalisatie!
Onze diensten:!
Internet strategie begeleiding.!
Het ontwerpen van de online aanwezigheid.!
Structuur aanbrengen in online rendement optimalisatie.!
4. Ons doel!
Deliver valuable online experiences…!
For the online user!
CC: http://www.flickr.com/photos/soundfromwayout/143822346!
24. Achtergrond traject!
Redesign?!
1. Waar ligt een verbeter kans?!
2. Vraag aan de bezoeker wat hij of zij zoekt.!
3. Ontwerp op basis van hypotheses nieuwe variaties.!
4. Test deze met AB testen op het website bezoek.!
5. Meet, leer en verbeter.!
31. Analyse fase - resultaten!
N=1966!
63% vrouw, leeftijd 52,8 - man leeftijd: 58,5 !
32. Analyse fase - resultaten!
oriëntatie!
vergelijken!
gericht zoeken!
boeken!
al geboekt!
N=1966!
Bezoek doelen!
33. Analyse fase - resultaten!
N=1966!
70% ging al eerder met Kras op reis!
34. Analyse fase - enquête!
Van enquête inzichten naar hypotheses !
35. Analyse fase - hypothese 1!
Enquête vraag:!
Hoe belangrijk vindt u de volgende (bestaande)
webpagina onderdelen?!
100%! 80%! 60%! 40%! 20%! 0%!
N=1966!
Hypothese:!
Het boven “de vouw” brengen van de
“bestemmingsingang” leidt tot meer rendement.!
36. Analyse fase - hypothese 2!
Enquête vraag:!
Hoe belangrijk vindt u de volgende (bestaande)
webpagina onderdelen?!
100%! 80%! 60%! 40%! 20%! 0%!
N=1966!
Hypothese:!
Het scanbaarder maken van de aanbiedingen
leidt tot meer rendement.!
37. Analyse fase - hypothese 3!
Enquête vraag:!
Kunt u op kras.nl eenvoudig vinden waarnaar u zoekt? !
Hypothese: Het zichtbaar maken van “last-
minutes” leidt tot meer rendement.!
38. Analyse fase - hypothese 4!
Enquête vraag:!
Kunt u op kras.nl eenvoudig vinden waarnaar u zoekt? !
Hypothese: Het direct laten zien van
beoordelingen leidt tot meer rendement.!
39. Analyse fase - hypothese 5!
Enquête vraag:!
Hoe belangrijk vindt u de volgende (bestaande)
webpagina onderdelen?!
100%! 80%! 60%! 40%! 20%! 0%!
N=1966!
Hypothese:!
Het verbeteren van de input mogelijkheden bij de
zoekfunctie leidt tot meer rendement.!
40. Analyse fase - hypothese 6!
Enquête vraag:!
Hoe belangrijk vindt u de volgende (bestaande)
webpagina onderdelen?!
100%! 80%! 60%! 40%! 20%! 0%!
N=1966!
Hypothese:!
Extra aandacht voor de verschillende typen
vakanties leidt tot meer rendement.!
41. Analyse fase - hypotheses!
Wat gaat leiden tot meer rendement?!
1. Het boven “de vouw” brengen van de
“bestemmingsingang”.!
2. Het scanbaarder maken van de aanbiedingen.!
3. Het zichtbaar maken van “last-minutes”.!
4. Het direct laten zien van
bezoekersbeoordelingen.!
5. Het verbeteren van de input mogelijkheden bij de
zoekfunctie.!
6. Extra aandacht voor de verschillende typen
vakanties.!
43. Test ontwerpen - Default (v1)!
Ontwerp van de huidige thema pagina layout!
44. Test ontwerpen - 1A (v2)!
Hypothese: Het boven “de vouw”
brengen van de “bestemmingsingang”
leidt tot meer rendement.!
Ruilen van bestemmingen met “populairste” blok!
46. Test ontwerpen - 1B (v3)!
Hypothese: Het boven “de vouw” brengen
van de “bestemmingsingang” leidt tot meer
rendement.!
Bestemmingen visueel weergeven (met index)!
48. Test ontwerpen - 2A (v4)!
Hypothese: Het scanbaarder maken
van de aanbiedingen leidt tot meer
rendement.!
Aanbiedingen in 1 kolom en meer focus op prijs!
50. Test ontwerpen - 2B (v5)!
Hypothese: Het scanbaarder maken van de
aanbiedingen leidt tot meer rendement.!
Aanbiedingen visueler weergeven in een actievlak!
52. Test ontwerpen - 3A (v6)!
Hypothese: Het zichtbaar maken van
“last-minutes” leidt tot meer rendement.!
Last-minutes in plaats van populairste reizen!
54. Test ontwerpen - 3B (v7)!
Hypothese: Het zichtbaar maken van “last-
minutes” leidt tot meer rendement.!
Hypothese: Het zichtbaar maken van
“last-minutes” leidt tot meer rendement.!
Lastminute call-to-action box beneden de vouw!
56. Test ontwerpen - 4 (v8)!
Hypothese: Het direct laten zien van
beoordelingen leidt tot meer rendement.!
Beoordeling laten zien bij populairste reizen!
58. Test ontwerpen - 5 (v9)!
Hypothese: Het verbeteren van de
input mogelijkheden bij de zoekfunctie
leidt tot meer rendement.!
Zoeken: vrij zoeken (bestemming), datum en prijs!
60. Test ontwerpen - 6 (v10)!
Hypothese: Extra aandacht
voor de verschillende typen
vakanties leidt tot meer
rendement.!
Alle type vakantie ingangen opnemen in de footer!
62. Hoe werd er gewerkt?!
Maatwerk AB testoplossing om template
over alle themaʼs heen gelijk te houden.!
Google Analytics om per thema en per
type bezoeker het gedrag over de hele
website door te meten.!
Er wordt getest tegen Conversie = transactie en omzet.!
64. Testperiode!
Hoe aan de slag?!
16 themaʼs!
Met voor elk thema: 10 variaties (inclusief origineel)!
Totaal 160 variaties!
Nieuwe en terugkerende bezoekers: 320 variaties!
24 losse uren in 1 dag…!
Analyseren van themaʼs met gelijk klantgedrag!!
In de test: circa 260.000 unieke bezoekers!
Segmenten maken! Maatwerk rapporten!
65. Wie is de overall winnaar?!
V1: Default!
V2: bestemmingen! V3: landkaart! V4: aanbiedingen!
V5: aanbiedingen! V6: last-minutes kolom! V7: last-minutes knop!
V8: ratings! V9: zoekbox! V10: footer!
66. Wie is de overall winnaar?!
V1: Default! V6: last-minutes kolom!
X % conversie! X + ? % conversie!
+ 58%!
meer transacties per unieke bezoeker!
Uniek bezoek tegen transacties in de periode 3 t/m 23 januari 2011, ongeveer 35.000 bezoekers per variant!
67. Wat levert dat nu op?!
V1: Default! V6: last-minutes kolom!
100% omzet! 102% omzet!
V9: zoekbox! Meer transacties per
unieke bezoeker,!
maar minder omzet per
unieke bezoeker!
bij last-minutes!!
120% omzet!
68. Totaal uitslag!
V1: Default!
AB testen op live
bezoekers kan weinig
100%! kwaad voor je huidige
conversie. Mits er goed is
nagedacht (op basis van
klantinzichten) over de
variaties, dan zal de som
van de variaties niet
Alle variaties:! slechter presteren dan de
originele versie.!
105%!
Slim AB testen levert al bij de test winst op!!
Uniek bezoek tegen transacties in de periode 3 t/m 23 januari 2011, ongeveer 35.000 bezoekers per variant!
69. Detail uitslagen!
V1: Default!
V2: bestemmingen!
Geen invloed!
-11%!
V3: landkaart!
Veel positieve invloed!
+23%!
V4: aanbiedingen!
Geen invloed!
-9%!
Uniek bezoek tegen transacties in de periode 3 t/m 23 januari 2011, ongeveer 35.000 bezoekers per variant!
70. Detail uitslagen!
V1: Default!
V5: aanbiedingen!
Veel negatieve invloed!
-30%!
V6: last-minutes kolom!
Veel positieve invloed!
+58%!
V7: last-minutes knop!
Veel negatieve invloed!
-38%!
Uniek bezoek tegen transacties in de periode 3 t/m 23 januari 2011, ongeveer 35.000 bezoekers per variant!
71. Detail uitslagen!
V1: Default!
V8: ratings!
Geen invloed!
+11%! (wel bij massaal aanbod vakanties)!
V9: zoekbox!
+33%! Veel positieve invloed!
V10: footer!
Geen invloed!
+10%!
Uniek bezoek tegen transacties in de periode 3 t/m 23 januari 2011, ongeveer 35.000 bezoekers per variant!
72. Diepere detail uitslagen!
V1: Default!
Nieuw bezoek conversie: 100%!
Terugkerend bezoek conversie: 100%!
V3: landkaart!
Nieuw bezoek: -25%!
Terugkerend bezoek: +48%!
V9: zoekbox!
Nieuw bezoek: -38%!
Terugkerend bezoek: +69%!
V10: footer!
Nieuw bezoek: +53%!
Terugkerend bezoek: -14%!
Uniek bezoek tegen transacties in de periode 3 t/m 23 januari 2011, ongeveer 35.000 bezoekers per variant!
73. Conclusie thema pagina!
Nieuwe bezoeker:! Herhaal bezoeker:!
Zoekt inspiratie! Wil snel zijn of haar
Is zeer gevoelig voor beoogde reis
last-minute aanbod! kunnen terugvinden!
Heeft behoefte aan Inspiratie leidt af!
beeld passend bij
wat hij of zij zoekt!
Niet elke bezoeker heeft dezelfde bezoekreden!
74. Analyse fase - hypothese 1!
Enquête vraag:!
Hoe belangrijk vindt u de volgende (bestaande)
webpagina onderdelen?!
l een
met40%! 20%!alle0%!
en
80%! we60%!
r n
a, maa afbeelding e ers.
100%!
J k
e
gr afisch rende bezoe
e
bij terugk
N=1966!
Hypothese:!
Het boven “de vouw” brengen van de
“bestemmingsingang” leidt tot meer rendement.!
75. Analyse fase - hypothese 2!
Enquête vraag:!
Hoe belangrijk vindt u de volgende (bestaande)
webpagina onderdelen?!
Heeft t 80%! 60%! 40%! 20%!
100%! ot gee 0%!
zelfs m n verb
inder r etering
endem en
ent ge
leid.* N=1966!
Hypothese:!
Het scanbaarder maken van de aanbiedingen
leidt tot meer rendement.!
*waarschijnlijk door het ontwerp en/of het niet goed passe de fotomateriaal
76. Analyse fase - hypothese 3!
Enquête vraag:!
Kunt u op kras.nl eenvoudig vinden waarnaar u zoekt? !
l meer
. Vee
g goed gere
Wer kt er wel la .
p en, r koop
v erko ng per ve
be stedi
Hypothese: Het zichtbaar maken van “last-
minutes” leidt tot meer rendement.!
77. Analyse fase - hypothese 4!
Enquête vraag:!
Kunt u op kras.nl eenvoudig vinden waarnaar u zoekt? !
Werkt alleen positief bij de
groep “auto/fly-drive/
stedentrips/zon-strand”
Hypothese: Het direct laten zien van
beoordelingen leidt tot meer rendement.!
78. Analyse fase - hypothese 5!
Enquête vraag:!
Hoe belangrijk vindt u de volgende (bestaande)
webpagina onderdelen?!
r
bezoeke
40%! e 20%!
De eerst ijs, de
100%! 80%! 60%! 0%!
.
J a en nee ctie op pr
le
st elt de se z
il
oeker w n!
terugke rende be eis zoeke
r
elijk zijn
N=1966!
overduid
Hypothese:!
Het verbeteren van de input mogelijkheden bij de
zoekfunctie leidt tot meer rendement.!
79. Analyse fase - hypothese 6!
Enquête vraag:!
Hoe belangrijk vindt u de volgende (bestaande)
webpagina onderdelen?!
100%! 80%! 60%! 40%! 20%! 0%!
Werkt alleen goed bij nieuwe bezoekers
N=1966!
Hypothese:!
Extra aandacht voor de verschillende typen
vakanties leidt tot meer rendement.!
80. Nieuw pagina opzet advies!
Nieuwe bezoeker:! Herhaal bezoeker:!
Originele inspiratie Normale zoekbox!
zoekfunctie! Landen index met
Inspiratie footer! grafische kaart!
Last-minute aanbod! Footer met bekeken
reizen!
2 nieuwe, samengestelde thema paginaʼs!
81. Huidige live versie!
Nihil (niet significant)! +24,7%!
Nieuwe bezoeker:! Herhaal bezoeker:!
2 nieuwe, samengestelde thema paginaʼs!
82. Kras.nl -> aan de slag!
Hypoth
eses
Ontwerpen
POC succesvol!
Kras gaat op deze
manier AB testen!
Online Dialogue blijft
betrokken!