Etiquette refers to socially acceptable behaviors and practices regarding professional interactions. However, etiquette varies significantly across cultures. The document discusses key aspects of business etiquette in four countries - France, Brazil, India, and Japan. In France, business attire is conservative, eye contact and handshakes are important, and meals are long social affairs. In Brazil, punctuality is more relaxed, gift-giving is optional, and casual clothing is more formal. In India, indirect communication is preferred to direct "no", and decisions take time. In Japan, conservative dress, prompt arrival, and the meishi card exchange precede business discussions. Cultural awareness of practices like these is important for global business success.