Ethnography Mp3 Players
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The document summarizes an ethnographic study of the Funan Digitalife Mall MP3 store. It describes the store location, experiences, space, people, products, media, chosen MP3 players compared, customer feedback on needs, feelings, likes/dislikes and suggestions. It also discusses the store's sales promotion events and whether the customer experiences were unique, memorable and transformative.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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