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September 23, 2015 1CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
Kristian Sköld
mPulse Solution Strategy Director
kskoeld@soasta.com
@kskoeld
Performance is Everything
September 23, 2015 3CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
4x baseline
3x in EU
97% revenue of last Black Friday
© 2015 SOASTA. All rights reserved. September 23, 2015 4CONFIDENTIAL – Not for Distribution
September 23, 2015 5CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
Be prepared for Success
September 23, 2015 6CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
DDoS
A distributed denial-of-service (DDoS) attack occurs when
multiple systems flood the bandwidth or resources of a targeted
system, usually one or more web servers.
Wikipedia
September 23, 2015 7CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
MDoS
September 23, 2015 8CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
MDoS
A marketing denial-of-service (MDoS) attack occurs when a real user
traffic peak caused by marketing initiatives floods an untested or not
scalable online application causing severe performance degradation
or failures.
Kristian Sköld
© 2015 SOASTA. All rights reserved. September 23, 2015 9CONFIDENTIAL – Not for Distribution
September 23, 2015 10CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
Tip #1
Test end-to-end
with full site functionality
in production
© 2015 SOASTA. All rights reserved. September 23, 2015 11CONFIDENTIAL – Not for Distribution
Soasta
kissmetrics.com
adobe.com
September 23, 2015 12CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
September 23, 2015 13CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
September 23, 2015 14CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
Revenue
Conversion/downloads
User Satisfaction
User retention
Time on site
Page Views
Bounce rate
Organic search traffic
Brand perception
© 2015 SOASTA. All rights reserved. September 23, 2015 15CONFIDENTIAL – Not for Distribution
5.18 seconds
© 2015 SOASTA. All rights reserved. September 23, 2015 16CONFIDENTIAL – Not for Distribution
Load Time Distribution
1 2 3 4 5 6 7 8 9
Load time in seconds
September 23, 2015 17CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
September 23, 2015 18CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
Tip #2
Know your performance and
your users
What they do and how they react on
performance
© 2015 SOASTA. All rights reserved. September 23, 2015 19CONFIDENTIAL – Not for Distribution
What-If we slow down?
Know the bottom line of how much you might be losing
© 2015 SOASTA. All rights reserved. September 23, 2015 20CONFIDENTIAL – Not for Distribution
What-If we would be faster?
Know the bottom line of how much you might be missing out on
September 23, 2015 21CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
Tip #3
Know what performance you
can afford
© 2015 SOASTA. All rights reserved. September 23, 2015 22CONFIDENTIAL – Not for Distribution
Have a real time view on performance and
business metrics
© 2015 SOASTA. All rights reserved. September 23, 2015 23CONFIDENTIAL – Not for Distribution
How do we get faster?
• Focus on most relevant areas
Conversion Impact Score
© 2015 SOASTA. All rights reserved. September 23, 2015 24CONFIDENTIAL – Not for Distribution
How do we get faster?
• Advanced correlation views
Shorten the time it takes
to identify the crucial
parameter
© 2015 SOASTA. All rights reserved. September 23, 2015 25CONFIDENTIAL – Not for Distribution
How do we get faster?
• Advanced correlation views
Landing Pages
© 2015 SOASTA. All rights reserved. September 23, 2015 26CONFIDENTIAL – Not for Distribution
How do we get faster?
• Advanced correlation views
Samsung Galaxy Tab 3
September 23, 2015 27CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
Tip #4
Improve performance with
business optimization in mind
September 23, 2015 28CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
September 23, 2015 29CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
3rd party Single Points of Failure
Single Request can destroy UX
September 23, 2015 30CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
September 23, 2015 31CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
Tip #5
Have control over 3rd parties
September 23, 2015 32CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
#1 – Test end-to-end
#2 – Know performance and users
#3 – Know your performance budget
#4 – Improve performance – business driven
#5 – Control 3rd parties
September 23, 2015 33CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
© 2014 SOASTA. All rights reserved. September 23, 2015 34CONFIDENTIAL – Not for Distribution
mPulse
“Voted Best Real User Monitoring (RUM) Solution by Top Web Professionals
at Velocity Conference”
Professional Services
OnDemand Testing, Strategy Workshops, Performance Assessments, Quickstarts, …
CloudTest
Gartner Magic Quadrant Leader
September 23, 2015 35CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
Webinar PART 2
Performance Optimization Tricks
October 13th
10:00 UK / 11:00 CEST
September 23, 2015 36CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
Performance is Everything
www.soasta.com
Q&A
#SOASTA
@SOASTAInc
emeainfo@soasta.com

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Webinar - Success Factors Behind Successful Flash Sales

  • 1. September 23, 2015 1CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
  • 2. Kristian Sköld mPulse Solution Strategy Director kskoeld@soasta.com @kskoeld Performance is Everything
  • 3. September 23, 2015 3CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. 4x baseline 3x in EU 97% revenue of last Black Friday
  • 4. © 2015 SOASTA. All rights reserved. September 23, 2015 4CONFIDENTIAL – Not for Distribution
  • 5. September 23, 2015 5CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. Be prepared for Success
  • 6. September 23, 2015 6CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. DDoS A distributed denial-of-service (DDoS) attack occurs when multiple systems flood the bandwidth or resources of a targeted system, usually one or more web servers. Wikipedia
  • 7. September 23, 2015 7CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. MDoS
  • 8. September 23, 2015 8CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. MDoS A marketing denial-of-service (MDoS) attack occurs when a real user traffic peak caused by marketing initiatives floods an untested or not scalable online application causing severe performance degradation or failures. Kristian Sköld
  • 9. © 2015 SOASTA. All rights reserved. September 23, 2015 9CONFIDENTIAL – Not for Distribution
  • 10. September 23, 2015 10CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. Tip #1 Test end-to-end with full site functionality in production
  • 11. © 2015 SOASTA. All rights reserved. September 23, 2015 11CONFIDENTIAL – Not for Distribution Soasta kissmetrics.com adobe.com
  • 12. September 23, 2015 12CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
  • 13. September 23, 2015 13CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
  • 14. September 23, 2015 14CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. Revenue Conversion/downloads User Satisfaction User retention Time on site Page Views Bounce rate Organic search traffic Brand perception
  • 15. © 2015 SOASTA. All rights reserved. September 23, 2015 15CONFIDENTIAL – Not for Distribution 5.18 seconds
  • 16. © 2015 SOASTA. All rights reserved. September 23, 2015 16CONFIDENTIAL – Not for Distribution Load Time Distribution 1 2 3 4 5 6 7 8 9 Load time in seconds
  • 17. September 23, 2015 17CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
  • 18. September 23, 2015 18CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. Tip #2 Know your performance and your users What they do and how they react on performance
  • 19. © 2015 SOASTA. All rights reserved. September 23, 2015 19CONFIDENTIAL – Not for Distribution What-If we slow down? Know the bottom line of how much you might be losing
  • 20. © 2015 SOASTA. All rights reserved. September 23, 2015 20CONFIDENTIAL – Not for Distribution What-If we would be faster? Know the bottom line of how much you might be missing out on
  • 21. September 23, 2015 21CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. Tip #3 Know what performance you can afford
  • 22. © 2015 SOASTA. All rights reserved. September 23, 2015 22CONFIDENTIAL – Not for Distribution Have a real time view on performance and business metrics
  • 23. © 2015 SOASTA. All rights reserved. September 23, 2015 23CONFIDENTIAL – Not for Distribution How do we get faster? • Focus on most relevant areas Conversion Impact Score
  • 24. © 2015 SOASTA. All rights reserved. September 23, 2015 24CONFIDENTIAL – Not for Distribution How do we get faster? • Advanced correlation views Shorten the time it takes to identify the crucial parameter
  • 25. © 2015 SOASTA. All rights reserved. September 23, 2015 25CONFIDENTIAL – Not for Distribution How do we get faster? • Advanced correlation views Landing Pages
  • 26. © 2015 SOASTA. All rights reserved. September 23, 2015 26CONFIDENTIAL – Not for Distribution How do we get faster? • Advanced correlation views Samsung Galaxy Tab 3
  • 27. September 23, 2015 27CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. Tip #4 Improve performance with business optimization in mind
  • 28. September 23, 2015 28CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
  • 29. September 23, 2015 29CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. 3rd party Single Points of Failure Single Request can destroy UX
  • 30. September 23, 2015 30CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
  • 31. September 23, 2015 31CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. Tip #5 Have control over 3rd parties
  • 32. September 23, 2015 32CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. #1 – Test end-to-end #2 – Know performance and users #3 – Know your performance budget #4 – Improve performance – business driven #5 – Control 3rd parties
  • 33. September 23, 2015 33CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.
  • 34. © 2014 SOASTA. All rights reserved. September 23, 2015 34CONFIDENTIAL – Not for Distribution mPulse “Voted Best Real User Monitoring (RUM) Solution by Top Web Professionals at Velocity Conference” Professional Services OnDemand Testing, Strategy Workshops, Performance Assessments, Quickstarts, … CloudTest Gartner Magic Quadrant Leader
  • 35. September 23, 2015 35CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved. Webinar PART 2 Performance Optimization Tricks October 13th 10:00 UK / 11:00 CEST
  • 36. September 23, 2015 36CONFIDENTIAL – Not for Distribution © 2015 SOASTA. All rights reserved.