Trade Shows - Should we or shouldn't we...
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How to decide whether to attend a trade show; how to prepare for a trade show; how to work a trade show; how to maximize ROI from a trade show.
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• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Company Valuation webinar series - Tuesday, 4 June 2024
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Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Best practices for project execution and delivery
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How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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- 1. Trade Shows Should we or shouldn’t we… Betty Eitner Modal Consulting Inc. 01/14/10
- 4. Trade show research 01/14/10 Who attends When they attend What role they play
- 9. Keep these at the office 01/14/10
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- 17. Ensure trade show success by implementing powerful and memorable marketing initiatives before, during, and after the event. 01/14/10
Editor's Notes
- Ask questions: What other shows have they done? How are they going to market the show? Who are they going to bring in? What kind of advertising tools are they using? Newspapers? Direct mail? TV ads? Radio ads? What is their marketing plan? How much are they spending on marketing? Does the show you are interested in have a dedicated Web site? Is anyone registered or pre-registered to-date? Exhibitors? Attendees?
- Focus – don’t try to be everything to everyone
- 48% of sales people never follow up with a prospect 87% of sales people make a single call or mailing 25% of sales people make a second contact and stop 12% of sales people only make three contacts and stop So if you're like almost half of all sales people and make no more than one follow-up to your prospects... you're LEAVING 98% of your income on the table for someone else to come along and pick up! Even if you go on to a third follow-up and stop... you're STILL losing 90%!
- Don’t believe that one-message-fits-all Contacts need to know what benefits of your product / service work for them