1. IRAS 17163 is a post-Red Supergiant star located 4 times farther than previously thought.
2. Mid-infrared images from VISIR/VLT reveal for the first time a double detached dusty shell surrounding the central star, indicating non-quiescent mass loss over ~400 years that has ejected over 4 solar masses of material.
3. Optical spectra show absorption from diffuse interstellar bands that imply a line-of-sight reddening consistent with the star's revised greater distance.