The document discusses optimizing online checkouts based on lessons learned from integrating return solutions into various e-commerce platforms like Magento, Drupal, and Prestashop. It provides best practices such as using responsive maps to display pickup locations, providing multiple delivery/payment options, and limiting scrolling/clicks. Return options are important to consumers and return widgets have been successfully integrated into different platforms. Future checkouts could involve a one-screen process with initial address search and delivery selections in 3 clicks.

1. Brussels | 19 March 2015
Optimizing your checkout

2. About me
March 19, 2015
Optimizing your checkout
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Michiel Van Gucht
Leuvensesteenweg 350
3190 Boortmeerbeek
0474 502 717 – 015 50 15 72
michiel.vangucht@dpd.be
http://github.com/mvgucht
http://be.linkedin.com/in/mvgucht
merriam-webster.com

3. What we learned from our integrations
■ At the start
■ Magento
■ Widgets
■ Drupal
■ Prestashop
■ Future of online checkout
Our return widget (and the importance of a return solution)
What to expect
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4. ■ 70% of all customer reviews mention the
delivery or return option
■ 67% of consumers drop out of the checkout process
due to ‘to complicated’ (tmdr)
■ 72% of consumers take the return process into account
when ordering online.
■ Consumers like to have multiple delivery options (a choice)
(30% of them choose to pick their parcel up at a pick-up point)
Why Bother? (The numbers)
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5. At the start
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- Use a map to display shops
- Time response of web services
 too long  omit ParcelShop option
- Time and resources

6. Magento
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- One Step Checkout
- Any problems with server connection
 omit ParcelShop option
- Don’t use an overlay,
it is experienced as a pop-up
- Static map, no search bar.

7. Widgets
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- Easier/faster integration
- Custom address search
- Iframe
- Pop-up
- No layout option

8. Drupal
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- Custom address search
- Multi map integration (leaflet)
- Responsive (leaflet)
- Only available for German customers at this time.

9. Prestashop
March 19, 2015
Optimizing your checkout
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- One page integration
- Option to search for additional address
- One page needs a lot of scrolling to finish the order

10. ■ Use a map to display shops (with custom address search)
■ Make your checkout responsive
■ Provide multiple options (shipping/payment)
■ If an option fails  hide it
■ Limit amount of scrolling and clicks
■ No pop-ups or overlays (!)
Recap
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11. Future – One Screen Checkout
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- Initial address in map search bar
- Multiple delivery options
- One screen -> 3 clicks -> done.
- Pc and tablet friendly
- Leaflet (multi map + responsive)
- …

12. March 19, 2015
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13. March 19, 2015
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Managed Automatic Preprinted
- Overview at any time
- Possibility to refuse
- More work
- Longer waiting times
- Big return threshold
- Overview at any time
- Little threshold for customer
- Client needs a printer
- No printing for client
- Larger printing cost
- Less of an overview
- No return threshold
 more returns

14. Return Widget
March 19, 2015
DPD presentation template
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- ParcelShop locator is integrated
- Iframe
- Pop-up

15. Return Widget
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DPD presentation template
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16. Return Widget
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DPD presentation template
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17. Magento Customer Return
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DPD presentation template
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- Plug & Play
- Time sensitive
- Order dependent
- No ParcelShop locator
integrated

18. (near) Future
March 19, 2015
DPD presentation template
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- Personal return code printed on shipping manifest or
embedded in order email.
- Code is mailed or send by sms after online request
- Code is mailed or send by sms after online request is
approved
- Client doesn’t have to print a label.
- (Preprinted) No additional printing costs

19. My Info
March 19, 2015
DPD presentation template
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Michiel Van Gucht
Leuvensesteenweg 350
3190 Boortmeerbeek
0474 502 717 – 015 50 15 72
michiel.vangucht@dpd.be
http://github.com/mvgucht
http://be.linkedin.com/in/mvgucht

20. The presentation
March 19, 2015
DPD presentation template
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http://eshopexpo.local/
(without mobile internet on)