The document summarizes how a company achieved 600k in sales with a small 4,640 LE ads budget. Key steps included studying the industry, analyzing competitors, training call center staff, and launching a lead generation campaign on Facebook. Two ad sets targeted existing customers and a lookalike audience. Three creative ads and a video from the owner promoted the company's unique value and solutions. This resulted in 309 leads at a 15 LE cost per lead, generating over 600k in revenue.

2. How had we achieved 600K sales
with less than 5k ads budget ?

3. Brand Names ITQAN UPVC
Industry UPVC windows
Platforms FB
Objectives Lead generation
Number of leads 309
CPL (cost per lead) 15 LE
Ads budget 4,640 LE
Revenue 600,000 LE

4. Actional Steps
Study the industry and define the unique selling point for
our business.
Make a full competitor's analysis and check the
active/winner ads for every competitor.
Trained the call center team to make a follow up with leads
and generate maximum number of orders from leads.
Launch the lead generation campaign.

5. Ad set Area
We worked with budget 150 LE per
day.
Created 2 ad sets:
- the 1st one is targeting the ideal
customers for the business.
- the 2nd one is we used the old data
base that business had we make a
lookalike audience for them.

6. Creatives
3 creatives from high quality
previous work based on the
company had a strong portfolio.
1 video from the company owner
explaining why to choose itqan
and what is the main advantage
and our main value.
1 video showing the product and
what is the problem will be
solved by the product in a
practical way.

7. Creatives

8. Campaign Results