Social Media Marketing for Small Business
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An overview of implementation Social Media as part of marketing tools for Small Businesses. Shared during seminar workshop session together with Akademi Berbagi @AkademiBerbagi with TELKOM
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Social Media Marketing for Small Business
- 1. THE POWER OF SOCIAL MEDIA SOCIAL MEDIA MARKETING FOR SME FOR SMALL BUSINESS TELKOM SEMINAR BANDUNG, FEB 26 2011 David Wayne Ika CEO www.lintasberita.com
- 3. To find something comparable, you have to go back 500 yrs to the printing press, the birth of mass media.... Internet and Social Media are shifting the power AWAY from editors, publishers, the establishment, NOW it’s the PEOPLE who are taking control. Rupert Murdoch
- 4. 6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENT Source: SkyLab Social Media Presentation
- 5. 6 essentials elementsREVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENT Source: SkyLab Social Media Presentation
- 6. 1. LISTEN
- 7. 1. LISTEN - The Competition - Hang Outs - Influencers - Sentiments
- 8. 6 essentials elementsREVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENT Source: SkyLab Social Media Presentation
- 9. 2. people
- 10. 2. people - Real World - Audience Segment - Technographs - Identify Needs
- 11. 9
- 12. 6 essentials elementsREVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENT Source: SkyLab Social Media Presentation
- 13. 6 essentials elements REVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENT Source: SkyLab Social Media Presentation
- 14. 3. objective
- 15. SOCIAL MEDIA BUSINESS EQUIVALENT
- 16. SOCIAL MEDIA BUSINESS EQUIVALENT RESEARCH
- 17. SOCIAL MEDIA BUSINESS EQUIVALENT RESEARCH LISTENING
- 18. SOCIAL MEDIA BUSINESS EQUIVALENT RESEARCH LISTENING MARKETING
- 19. SOCIAL MEDIA BUSINESS EQUIVALENT RESEARCH LISTENING MARKETING TALKING
- 20. SOCIAL MEDIA BUSINESS EQUIVALENT RESEARCH LISTENING MARKETING TALKING SALES
- 21. SOCIAL MEDIA BUSINESS EQUIVALENT RESEARCH LISTENING MARKETING TALKING SALES ENERGIZING
- 22. SOCIAL MEDIA BUSINESS EQUIVALENT RESEARCH LISTENING MARKETING TALKING SALES ENERGIZING SUPPORT
- 23. SOCIAL MEDIA BUSINESS EQUIVALENT RESEARCH LISTENING MARKETING TALKING SALES ENERGIZING SUPPORT SUPPORTING
- 24. SOCIAL MEDIA BUSINESS EQUIVALENT RESEARCH LISTENING MARKETING TALKING SALES ENERGIZING SUPPORT SUPPORTING DEVELOP
- 25. SOCIAL MEDIA BUSINESS EQUIVALENT RESEARCH LISTENING MARKETING TALKING SALES ENERGIZING SUPPORT SUPPORTING DEVELOP EMBRACING
- 28. 6 essentials elementsREVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENT Source: SkyLab Social Media Presentation
- 29. 4. content
- 30. 4. content - The Brand - Value - Resource - Relevancy
- 31. 6 essentials elementsREVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENT Source: SkyLab Social Media Presentation
- 32. 6 essentials elementsREVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENT Source: SkyLab Social Media Presentation
- 33. 5. technology
- 34. 6 essentials elementsREVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENT Source: SkyLab Social Media Presentation
- 35. 6 essentials elementsREVIEW & PLAN 1 6 LISTEN ENGAGEMENT 2 PEOPLE 5 CAMPAIGN TECHNOLOGY 3 4 OBJECTIVES CONTENT Source: SkyLab Social Media Presentation
- 36. 6. engagement
- 37. 6. engagement 3C
- 38. 6. engagement 3C onnection
- 39. 6. engagement 3C onnection onversation
- 40. 6. engagement 3C onnection onversation onversion
- 41. 5 TIPS how to
- 42. RESEARC
- 43. understan d
- 50. 5 sins to avoid in social media
- 51. Listen To Me Sell...Sell..
- 52. no plan
- 53. TIME
- 54. 1 size fits all
- 55. MEASUR E
- 56. !"#$%%%%#&'()%%
- 67. How to what to Source: EzinesArticle.com
- 69. How to
- 70. How to • Start by following the best in your field.
- 71. How to • Start by following the best in your field. • Promote and tell people your Twitter ID and ask them to follow you.
- 72. How to • Start by following the best in your field. • Promote and tell people your Twitter ID and ask them to follow you. • Include a Follow Me link in all your emails, on your website and Facebook pages.
- 73. How to • Start by following the best in your field. • Promote and tell people your Twitter ID and ask them to follow you. • Include a Follow Me link in all your emails, on your website and Facebook pages. • Join in conversations. Reply & Retweet tweets that relevance to your business.
- 74. How to • Start by following the best in your field. • Promote and tell people your Twitter ID and ask them to follow you. • Include a Follow Me link in all your emails, on your website and Facebook pages. • Join in conversations. Reply & Retweet tweets that relevance to your business. • When someone follows you, send a thank you with their name in it and follow them back
- 75. How to • Start by following the best in your field. • Promote and tell people your Twitter ID and ask them to follow you. • Include a Follow Me link in all your emails, on your website and Facebook pages. • Join in conversations. Reply & Retweet tweets that relevance to your business. • When someone follows you, send a thank you with their name in it and follow them back • Post comments on others blogs, intelligent comments that pertain to the conversation. This will encourage others to visit your site and in turn your Twitter page.
- 76. what to
- 77. what to 30% Other People's stuff. Retweets of followers, Retweet big names, quotes, links to great articles.
- 78. what to 30% Other People's stuff. Retweets of followers, Retweet big names, quotes, links to great articles. 30% Funny stuff, motivational quotes, links to interesting blogs and articles (non business).
- 79. what to 30% Other People's stuff. Retweets of followers, Retweet big names, quotes, links to great articles. 30% Funny stuff, motivational quotes, links to interesting blogs and articles (non business). 30% Your Stuff. Not selling, but about you and your likes, what you do, who you are.
- 80. what to 30% Other People's stuff. Retweets of followers, Retweet big names, quotes, links to great articles. 30% Funny stuff, motivational quotes, links to interesting blogs and articles (non business). 30% Your Stuff. Not selling, but about you and your likes, what you do, who you are. 10 % Your Promotions. What your offering.
- 81. 51
- 85. THANK YOU @davidwayneika www.lintasberita.com