The role of content marketing and Digital PR
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The role of content marketing and Digital PR
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The role of content marketing and Digital PR
- 1. HELLO@IMPRESSION.CO.UK Attracting and retaining customers The role of content marketing and Digital PR www.impression.co.uk/sdm
- 10. HELLO@IMPRESSION.CO.UK Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly- defined audience…. www.impression.co.uk/sdm
- 11. HELLO@IMPRESSION.CO.UK — and, ultimately, to drive profitable customer action. www.impression.co.uk/sdm
- 14. HELLO@IMPRESSION.CO.UK 93% of B2B Marketers use content marketing. Source: http://contentmarketinginstitute.com/ www.impression.co.uk/sdm
- 15. HELLO@IMPRESSION.CO.UK It’s much easier to communicate with a new audience by creating and giving away quality content, rather than just asking them to buy your product. www.impression.co.uk/sdm
- 16. HELLO@IMPRESSION.CO.UK Great content builds trust over time and keeps prospects close to you. www.impression.co.uk/sdm
- 17. HELLO@IMPRESSION.CO.UK Trust comes before the sale. www.impression.co.uk/sdm
- 18. HELLO@IMPRESSION.CO.UK Without trust, consumers won’t buy from you. We shop at Amazon because we trust that our items will be delivered promptly and that the product is as promised www.impression.co.uk/sdm
- 21. HELLO@IMPRESSION.CO.UK Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). (Via Aberdeen)
- 22. HELLO@IMPRESSION.CO.UK Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Via Demand Metric) www.impression.co.uk/sdm
- 23. HELLO@IMPRESSION.CO.UK Infographics do not equal instant success! :( www.impression.co.uk/sdm
- 24. HELLO@IMPRESSION.CO.UK We love content with purpose www.impression.co.uk/sdm
- 26. HELLO@IMPRESSION.CO.UK What is good content? www.impression.co.uk/sdm
- 27. HELLO@IMPRESSION.CO.UK What is good content?Answers questions www.impression.co.uk/sdm
- 28. HELLO@IMPRESSION.CO.UK What is good content?Is visible at the right point In the user journey www.impression.co.uk/sdm
- 29. HELLO@IMPRESSION.CO.UK What is good content?Aids navigation www.impression.co.uk/sdm
- 30. HELLO@IMPRESSION.CO.UK What is good content?Encourages users to stay on site www.impression.co.uk/sdm
- 31. HELLO@IMPRESSION.CO.UK What is good content?Matches brand ethos www.impression.co.uk/sdm
- 32. HELLO@IMPRESSION.CO.UK What is good content?Informs or entertains www.impression.co.uk/sdm
- 33. HELLO@IMPRESSION.CO.UK What is good content?Removes doubt www.impression.co.uk/sdm
- 34. HELLO@IMPRESSION.CO.UK What is good content?Can be scaled www.impression.co.uk/sdm
- 35. HELLO@IMPRESSION.CO.UK What is good content?Is readable across devices www.impression.co.uk/sdm
- 36. HELLO@IMPRESSION.CO.UK What is good content?Is delivered quickly www.impression.co.uk/sdm
- 39. HELLO@IMPRESSION.CO.UK Assist the customer in their purchase consideration www.impression.co.uk/sdm
- 40. HELLO@IMPRESSION.CO.UK Make the proposition of the product/service that it promotes appeal to the target audience www.impression.co.uk/sdm
- 41. HELLO@IMPRESSION.CO.UK Play a vital role in the customer journey www.impression.co.uk/sdm
- 46. HELLO@IMPRESSION.CO.UK Infographics do not equal success! www.impression.co.uk/sdm
- 48. HELLO@IMPRESSION.CO.UK Entertaining the target audience whilst following the brand ethos www.impression.co.uk/sdm
- 49. HELLO@IMPRESSION.CO.UK Appealing to websites that cover the content topic www.impression.co.uk/sdm
- 50. HELLO@IMPRESSION.CO.UK Building brand awareness through online publications and social media www.impression.co.uk/sdm
- 57. HELLO@IMPRESSION.CO.UK Promoting the service/product to the target audience www.impression.co.uk/sdm
- 58. HELLO@IMPRESSION.CO.UK Building trust with your audience and promoting the benefits of the service/product www.impression.co.uk/sdm
- 59. HELLO@IMPRESSION.CO.UK Direct visitors to pages within the website www.impression.co.uk/sdm
- 63. HELLO@IMPRESSION.CO.UK Displaying new information which is easy to analyse www.impression.co.uk/sdm
- 64. HELLO@IMPRESSION.CO.UK Appealing to Authors within the industry www.impression.co.uk/sdm
- 65. HELLO@IMPRESSION.CO.UK Combining your offering with the research www.impression.co.uk/sdm
- 79. HELLO@IMPRESSION.CO.UKwww.impression.co.uk/sdm Google Keyword Planner - Topic research tool Answer The Public - Topic research http://answerthepublic.com/ Reddit - Research industry content via community https://www.reddit.com/ Quora - Questions per industry https://www.quora.com/ Buzzsumo - Find high performing content http://buzzsumo.com/ Online communities, industry publications, authors, competitors!!! Research Tools
- 80. HELLO@IMPRESSION.CO.UKwww.impression.co.uk/sdm Visual.ly - Outsource content and get quotes http://visual.ly/ GIMP - Free photoshop software https://www.gimp.org/ Easely - Free infographic tool https://www.easel.ly/ Animoto - Quick and easy video editing https://animoto.com/ Content creation tools
- 81. HELLO@IMPRESSION.CO.UKwww.impression.co.uk/sdm Buzzstream or Google Sheets - Relationship management tool http://www.buzzstream.com/ ResponseSource - Connect with publications/journalists http://www.responsesource.com/ HARO - Connect with publications/journalists https://www.helpareporter.com/ Ahrefs/Majestic SEO/Open Site Explorer - Find which publications link to your competitors https://ahrefs.com Search Engine Queries - https://www.optimizesmart.com/10000-search-engine-queries- for-your-link-building-campaign/ Promotion tools
- 82. HELLO@IMPRESSION.CO.UK Content marketing allows you to have more one objective www.impression.co.uk/sdm
- 83. HELLO@IMPRESSION.CO.UK Deciding on content objectives/roles is critical for ROI www.impression.co.uk/sdm
- 86. HELLO@IMPRESSION.CO.UK Share it with your audience www.impression.co.uk/sdm