SlideShare a Scribd company logo
Traditional Product Development
             Unit of progress: Advance to Next Stage


                           Waterfall




Problem: known                                 Solution: known
Agile
         Unit of progress: a line of working code


                       Agile (XP)

“Product Owner” or
in-house customer




                                  Solution: unknown
 Problem: known
Product Development at Lean Startup
Business, marketing, engineering are tightly coupled in a company-
                       wide feedback loop.
              Unit of progress: customer validation


                                       Data, feedback, insights




  Hypotheses, experiments, insights




       Problem: unknown                 Solution: unknown
Customer Development
                           Continuous cycle of customer
                       
                           interaction
                               Rapid hypothesis
                           

                               testing about market,
                               pricing, customers, …
                               Extreme low cost, low
                           

                               burn, tight focus
                               Measurable gates for
                           

                               investors
http://bit.ly/3oartD

More Related Content

What's hot

Building a Lean Startup
Building a Lean StartupBuilding a Lean Startup
Building a Lean Startup
Ash Maurya
 
Lean Startup at IGN - presentation at SLLCONF 2011
Lean Startup at IGN - presentation at SLLCONF 2011Lean Startup at IGN - presentation at SLLCONF 2011
Lean Startup at IGN - presentation at SLLCONF 2011
Eric Ries
 
What Is A Lean Startup?
What Is A Lean Startup?What Is A Lean Startup?
What Is A Lean Startup?
Ash Maurya
 
2010 10 15 the lean startup at tech_hub london
2010 10 15 the lean startup at tech_hub london2010 10 15 the lean startup at tech_hub london
2010 10 15 the lean startup at tech_hub london
Eric Ries
 
Agile for Startups
Agile for StartupsAgile for Startups
Agile for Startups
Jim Murphy
 
2010 10 28 the lean startup at ucsd
2010 10 28 the lean startup at ucsd2010 10 28 the lean startup at ucsd
2010 10 28 the lean startup at ucsd
Eric Ries
 
Lean Startup Masterclass
Lean Startup MasterclassLean Startup Masterclass
Lean Startup Masterclass
Chi-Kai Huang
 
Minimum Viable Product
Minimum Viable ProductMinimum Viable Product
Minimum Viable Product
Eric Ries
 
Eric Ries Lean Startup Presentation For Web 2.0 Expo April 1 2009 A Disciplin...
Eric Ries Lean Startup Presentation For Web 2.0 Expo April 1 2009 A Disciplin...Eric Ries Lean Startup Presentation For Web 2.0 Expo April 1 2009 A Disciplin...
Eric Ries Lean Startup Presentation For Web 2.0 Expo April 1 2009 A Disciplin...
Eric Ries
 
Lean Startup Summary
Lean Startup SummaryLean Startup Summary
Lean Startup Summary
Rahul Dhimole
 
Presented at Ford's 2017 Global IT Learning Summit (GLITS)
Presented at Ford's 2017 Global IT Learning Summit (GLITS)Presented at Ford's 2017 Global IT Learning Summit (GLITS)
Presented at Ford's 2017 Global IT Learning Summit (GLITS)
Ron Lazaro
 
2009 05 01 How To Build A Lean Startup Step By Step
2009 05 01 How To Build A Lean Startup Step By Step2009 05 01 How To Build A Lean Startup Step By Step
2009 05 01 How To Build A Lean Startup Step By Step
Eric Ries
 
Backlog Blunders
Backlog BlundersBacklog Blunders
Backlog Blunders
Joe Combs
 
Lean startup-china-intro-en
Lean startup-china-intro-enLean startup-china-intro-en
Lean startup-china-intro-en
leanstartupchina
 
Startup Glossary - Exec I/O
Startup Glossary - Exec I/OStartup Glossary - Exec I/O
Startup Glossary - Exec I/O
Institute for Business Innovation
 
2009 05 21 The Lean Startup At SIPA
2009 05 21 The Lean Startup At SIPA2009 05 21 The Lean Startup At SIPA
2009 05 21 The Lean Startup At SIPA
Eric Ries
 
2010 10 19 the lean startup workshop for i_gap ireland
2010 10 19 the lean startup workshop for i_gap ireland2010 10 19 the lean startup workshop for i_gap ireland
2010 10 19 the lean startup workshop for i_gap ireland
Eric Ries
 
Customer development and Agile development
Customer development and Agile developmentCustomer development and Agile development
Customer development and Agile development
dchurchv
 
[Webinar] Innovate Faster by Adopting The Modern Growth Stack
[Webinar] Innovate Faster by Adopting The Modern Growth Stack[Webinar] Innovate Faster by Adopting The Modern Growth Stack
[Webinar] Innovate Faster by Adopting The Modern Growth Stack
Optimizely
 

What's hot (19)

Building a Lean Startup
Building a Lean StartupBuilding a Lean Startup
Building a Lean Startup
 
Lean Startup at IGN - presentation at SLLCONF 2011
Lean Startup at IGN - presentation at SLLCONF 2011Lean Startup at IGN - presentation at SLLCONF 2011
Lean Startup at IGN - presentation at SLLCONF 2011
 
What Is A Lean Startup?
What Is A Lean Startup?What Is A Lean Startup?
What Is A Lean Startup?
 
2010 10 15 the lean startup at tech_hub london
2010 10 15 the lean startup at tech_hub london2010 10 15 the lean startup at tech_hub london
2010 10 15 the lean startup at tech_hub london
 
Agile for Startups
Agile for StartupsAgile for Startups
Agile for Startups
 
2010 10 28 the lean startup at ucsd
2010 10 28 the lean startup at ucsd2010 10 28 the lean startup at ucsd
2010 10 28 the lean startup at ucsd
 
Lean Startup Masterclass
Lean Startup MasterclassLean Startup Masterclass
Lean Startup Masterclass
 
Minimum Viable Product
Minimum Viable ProductMinimum Viable Product
Minimum Viable Product
 
Eric Ries Lean Startup Presentation For Web 2.0 Expo April 1 2009 A Disciplin...
Eric Ries Lean Startup Presentation For Web 2.0 Expo April 1 2009 A Disciplin...Eric Ries Lean Startup Presentation For Web 2.0 Expo April 1 2009 A Disciplin...
Eric Ries Lean Startup Presentation For Web 2.0 Expo April 1 2009 A Disciplin...
 
Lean Startup Summary
Lean Startup SummaryLean Startup Summary
Lean Startup Summary
 
Presented at Ford's 2017 Global IT Learning Summit (GLITS)
Presented at Ford's 2017 Global IT Learning Summit (GLITS)Presented at Ford's 2017 Global IT Learning Summit (GLITS)
Presented at Ford's 2017 Global IT Learning Summit (GLITS)
 
2009 05 01 How To Build A Lean Startup Step By Step
2009 05 01 How To Build A Lean Startup Step By Step2009 05 01 How To Build A Lean Startup Step By Step
2009 05 01 How To Build A Lean Startup Step By Step
 
Backlog Blunders
Backlog BlundersBacklog Blunders
Backlog Blunders
 
Lean startup-china-intro-en
Lean startup-china-intro-enLean startup-china-intro-en
Lean startup-china-intro-en
 
Startup Glossary - Exec I/O
Startup Glossary - Exec I/OStartup Glossary - Exec I/O
Startup Glossary - Exec I/O
 
2009 05 21 The Lean Startup At SIPA
2009 05 21 The Lean Startup At SIPA2009 05 21 The Lean Startup At SIPA
2009 05 21 The Lean Startup At SIPA
 
2010 10 19 the lean startup workshop for i_gap ireland
2010 10 19 the lean startup workshop for i_gap ireland2010 10 19 the lean startup workshop for i_gap ireland
2010 10 19 the lean startup workshop for i_gap ireland
 
Customer development and Agile development
Customer development and Agile developmentCustomer development and Agile development
Customer development and Agile development
 
[Webinar] Innovate Faster by Adopting The Modern Growth Stack
[Webinar] Innovate Faster by Adopting The Modern Growth Stack[Webinar] Innovate Faster by Adopting The Modern Growth Stack
[Webinar] Innovate Faster by Adopting The Modern Growth Stack
 

Viewers also liked

Lean Startup Hardware Examples
Lean Startup Hardware ExamplesLean Startup Hardware Examples
Lean Startup Hardware Examples
pragmatic solutions gmbh
 
Lean Startup Challenge Keynote
Lean Startup Challenge KeynoteLean Startup Challenge Keynote
Lean Startup Challenge Keynote
James O'Connor
 
Western Internet Companies in China & Chinese Internet Companies in the World
Western Internet Companies in China & Chinese Internet Companies in the WorldWestern Internet Companies in China & Chinese Internet Companies in the World
Western Internet Companies in China & Chinese Internet Companies in the World
Geeks On A Plane
 
Why Accountants Don't Run Startups
Why Accountants Don't Run StartupsWhy Accountants Don't Run Startups
Why Accountants Don't Run Startups
Stanford University
 
National governors association july 2012
National governors association july 2012National governors association july 2012
National governors association july 2012
Stanford University
 
innosabi master class 05: Innovation Platform Evangelism
innosabi master class 05: Innovation Platform Evangelisminnosabi master class 05: Innovation Platform Evangelism
innosabi master class 05: Innovation Platform Evangelism
innosabi GmbH
 
International Cooperation Programs for ICT Application in Basic Education of ...
International Cooperation Programs for ICT Application in Basic Education of ...International Cooperation Programs for ICT Application in Basic Education of ...
International Cooperation Programs for ICT Application in Basic Education of ...
Bodong Chen
 
Infographie "Les Français, la consommation locale et le digital : perceptions...
Infographie "Les Français, la consommation locale et le digital : perceptions...Infographie "Les Français, la consommation locale et le digital : perceptions...
Infographie "Les Français, la consommation locale et le digital : perceptions...
Graines de Changement
 
Étude "La vie locale : ré-enraciner la consommation pour des territoires plu...
Étude "La vie locale : ré-enraciner la consommation pour des territoires plu...Étude "La vie locale : ré-enraciner la consommation pour des territoires plu...
Étude "La vie locale : ré-enraciner la consommation pour des territoires plu...
Graines de Changement
 
Secret History: Why Stanford and Not Berkeley?
Secret History: Why Stanford and Not Berkeley?Secret History: Why Stanford and Not Berkeley?
Secret History: Why Stanford and Not Berkeley?
Stanford University
 
Fairchild Silicon Valley Genealogy
Fairchild Silicon Valley GenealogyFairchild Silicon Valley Genealogy
Fairchild Silicon Valley Genealogy
Stanford University
 
How to Use Reddit For Marketing
How to Use Reddit For MarketingHow to Use Reddit For Marketing
How to Use Reddit For Marketing
Stanford University
 
Why accountants don’t run startups sllc
Why accountants don’t run startups sllcWhy accountants don’t run startups sllc
Why accountants don’t run startups sllc
Stanford University
 
Steve blank moneyball and evidence-based entreprenuership
Steve blank moneyball and evidence-based entreprenuership Steve blank moneyball and evidence-based entreprenuership
Steve blank moneyball and evidence-based entreprenuership
Stanford University
 
How to Create Whiteboard videos
How to Create Whiteboard videosHow to Create Whiteboard videos
How to Create Whiteboard videos
Stanford University
 
Lean LaunchPad Educators Handbook Sept 2013
Lean LaunchPad Educators Handbook Sept 2013Lean LaunchPad Educators Handbook Sept 2013
Lean LaunchPad Educators Handbook Sept 2013
Stanford University
 
L’impression 3D, un nouvel outil pour Digital Humanists ?
L’impression 3D, un nouvel outil pour Digital Humanists ?L’impression 3D, un nouvel outil pour Digital Humanists ?
L’impression 3D, un nouvel outil pour Digital Humanists ?
Phonothèque MMSH
 
Customer Development at Startup2Startup
Customer Development at Startup2StartupCustomer Development at Startup2Startup
Customer Development at Startup2Startup
Stanford University
 
China's Entrepreneurship Ecosystem
China's Entrepreneurship EcosystemChina's Entrepreneurship Ecosystem
China's Entrepreneurship Ecosystem
ZhenFund
 
Become a Great Product Manager
Become a Great Product ManagerBecome a Great Product Manager
Become a Great Product Manager
Roman Pichler
 

Viewers also liked (20)

Lean Startup Hardware Examples
Lean Startup Hardware ExamplesLean Startup Hardware Examples
Lean Startup Hardware Examples
 
Lean Startup Challenge Keynote
Lean Startup Challenge KeynoteLean Startup Challenge Keynote
Lean Startup Challenge Keynote
 
Western Internet Companies in China & Chinese Internet Companies in the World
Western Internet Companies in China & Chinese Internet Companies in the WorldWestern Internet Companies in China & Chinese Internet Companies in the World
Western Internet Companies in China & Chinese Internet Companies in the World
 
Why Accountants Don't Run Startups
Why Accountants Don't Run StartupsWhy Accountants Don't Run Startups
Why Accountants Don't Run Startups
 
National governors association july 2012
National governors association july 2012National governors association july 2012
National governors association july 2012
 
innosabi master class 05: Innovation Platform Evangelism
innosabi master class 05: Innovation Platform Evangelisminnosabi master class 05: Innovation Platform Evangelism
innosabi master class 05: Innovation Platform Evangelism
 
International Cooperation Programs for ICT Application in Basic Education of ...
International Cooperation Programs for ICT Application in Basic Education of ...International Cooperation Programs for ICT Application in Basic Education of ...
International Cooperation Programs for ICT Application in Basic Education of ...
 
Infographie "Les Français, la consommation locale et le digital : perceptions...
Infographie "Les Français, la consommation locale et le digital : perceptions...Infographie "Les Français, la consommation locale et le digital : perceptions...
Infographie "Les Français, la consommation locale et le digital : perceptions...
 
Étude "La vie locale : ré-enraciner la consommation pour des territoires plu...
Étude "La vie locale : ré-enraciner la consommation pour des territoires plu...Étude "La vie locale : ré-enraciner la consommation pour des territoires plu...
Étude "La vie locale : ré-enraciner la consommation pour des territoires plu...
 
Secret History: Why Stanford and Not Berkeley?
Secret History: Why Stanford and Not Berkeley?Secret History: Why Stanford and Not Berkeley?
Secret History: Why Stanford and Not Berkeley?
 
Fairchild Silicon Valley Genealogy
Fairchild Silicon Valley GenealogyFairchild Silicon Valley Genealogy
Fairchild Silicon Valley Genealogy
 
How to Use Reddit For Marketing
How to Use Reddit For MarketingHow to Use Reddit For Marketing
How to Use Reddit For Marketing
 
Why accountants don’t run startups sllc
Why accountants don’t run startups sllcWhy accountants don’t run startups sllc
Why accountants don’t run startups sllc
 
Steve blank moneyball and evidence-based entreprenuership
Steve blank moneyball and evidence-based entreprenuership Steve blank moneyball and evidence-based entreprenuership
Steve blank moneyball and evidence-based entreprenuership
 
How to Create Whiteboard videos
How to Create Whiteboard videosHow to Create Whiteboard videos
How to Create Whiteboard videos
 
Lean LaunchPad Educators Handbook Sept 2013
Lean LaunchPad Educators Handbook Sept 2013Lean LaunchPad Educators Handbook Sept 2013
Lean LaunchPad Educators Handbook Sept 2013
 
L’impression 3D, un nouvel outil pour Digital Humanists ?
L’impression 3D, un nouvel outil pour Digital Humanists ?L’impression 3D, un nouvel outil pour Digital Humanists ?
L’impression 3D, un nouvel outil pour Digital Humanists ?
 
Customer Development at Startup2Startup
Customer Development at Startup2StartupCustomer Development at Startup2Startup
Customer Development at Startup2Startup
 
China's Entrepreneurship Ecosystem
China's Entrepreneurship EcosystemChina's Entrepreneurship Ecosystem
China's Entrepreneurship Ecosystem
 
Become a Great Product Manager
Become a Great Product ManagerBecome a Great Product Manager
Become a Great Product Manager
 

Similar to Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

Start up challenge course presentation
Start up challenge course presentationStart up challenge course presentation
Start up challenge course presentation
daryl10
 
Customer Development Mythology by Steve Blank
Customer Development  Mythology by Steve BlankCustomer Development  Mythology by Steve Blank
Customer Development Mythology by Steve Blank
jstanto
 
Marketing de productos e innovaciones de alta tecnología
Marketing de productos e innovaciones de alta tecnologíaMarketing de productos e innovaciones de alta tecnología
Marketing de productos e innovaciones de alta tecnología
GeneXus
 
從Agile到Lean Startup:趨勢的軟體開發之旅
從Agile到Lean Startup:趨勢的軟體開發之旅從Agile到Lean Startup:趨勢的軟體開發之旅
從Agile到Lean Startup:趨勢的軟體開發之旅
AgileCommunity
 
Stage gate process
Stage gate processStage gate process
Entrepreneurship 101: Dancing in the Gap
Entrepreneurship 101: Dancing in the GapEntrepreneurship 101: Dancing in the Gap
Entrepreneurship 101: Dancing in the Gap
MaRS Discovery District
 
Business model canvas_steve_blank_cleantech_open_academy_2012
Business model canvas_steve_blank_cleantech_open_academy_2012Business model canvas_steve_blank_cleantech_open_academy_2012
Business model canvas_steve_blank_cleantech_open_academy_2012
CleantechOpen
 
Customer Development 4: Customer Discovery Part 1
Customer Development 4: Customer Discovery Part 1Customer Development 4: Customer Discovery Part 1
Customer Development 4: Customer Discovery Part 1
Venture Hacks
 
Introduction to lean & agile
Introduction to lean & agileIntroduction to lean & agile
Introduction to lean & agile
Jugoslav Petkovic
 
Idea to-launch Stage-Gate Model an Overview
Idea to-launch Stage-Gate Model an OverviewIdea to-launch Stage-Gate Model an Overview
Idea to-launch Stage-Gate Model an Overview
Stage-Gate International
 
Hensley
HensleyHensley
Hensley
Bizsprouts
 
Stage 2 deep dive
Stage 2 deep diveStage 2 deep dive
Stage 2 deep dive
seed2sequoia
 
Gw Pres Agile 4slideshare
Gw Pres Agile 4slideshareGw Pres Agile 4slideshare
Gw Pres Agile 4slideshare
Dave Burke
 
Npdp 新產品開發流程
Npdp 新產品開發流程Npdp 新產品開發流程
Npdp 新產品開發流程
Richardpei AIOT 綠色數位轉型顧問
 
The Startup Lifecycle (Presented by CEI and friends)
The Startup Lifecycle (Presented by CEI and friends)The Startup Lifecycle (Presented by CEI and friends)
The Startup Lifecycle (Presented by CEI and friends)
Center For Entrepreneurial Innovation
 
Lean + UX + Agile: Putting It All Together
Lean + UX + Agile: Putting It All TogetherLean + UX + Agile: Putting It All Together
Lean + UX + Agile: Putting It All Together
Orthogonal
 
The changing Face
The changing FaceThe changing Face
The changing Face
Gamechanger Innovatie
 
Startup University - 3. Starting Up
Startup University - 3. Starting UpStartup University - 3. Starting Up
Startup University - 3. Starting Up
Startup University
 
Gentrepreneur DAY: Market Research
Gentrepreneur DAY: Market ResearchGentrepreneur DAY: Market Research
Gentrepreneur DAY: Market Research
Gentrepreneur
 
Presentation winning at new products
Presentation  winning at new productsPresentation  winning at new products
Presentation winning at new products
Carlos Sarmiento
 

Similar to Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development (20)

Start up challenge course presentation
Start up challenge course presentationStart up challenge course presentation
Start up challenge course presentation
 
Customer Development Mythology by Steve Blank
Customer Development  Mythology by Steve BlankCustomer Development  Mythology by Steve Blank
Customer Development Mythology by Steve Blank
 
Marketing de productos e innovaciones de alta tecnología
Marketing de productos e innovaciones de alta tecnologíaMarketing de productos e innovaciones de alta tecnología
Marketing de productos e innovaciones de alta tecnología
 
從Agile到Lean Startup:趨勢的軟體開發之旅
從Agile到Lean Startup:趨勢的軟體開發之旅從Agile到Lean Startup:趨勢的軟體開發之旅
從Agile到Lean Startup:趨勢的軟體開發之旅
 
Stage gate process
Stage gate processStage gate process
Stage gate process
 
Entrepreneurship 101: Dancing in the Gap
Entrepreneurship 101: Dancing in the GapEntrepreneurship 101: Dancing in the Gap
Entrepreneurship 101: Dancing in the Gap
 
Business model canvas_steve_blank_cleantech_open_academy_2012
Business model canvas_steve_blank_cleantech_open_academy_2012Business model canvas_steve_blank_cleantech_open_academy_2012
Business model canvas_steve_blank_cleantech_open_academy_2012
 
Customer Development 4: Customer Discovery Part 1
Customer Development 4: Customer Discovery Part 1Customer Development 4: Customer Discovery Part 1
Customer Development 4: Customer Discovery Part 1
 
Introduction to lean & agile
Introduction to lean & agileIntroduction to lean & agile
Introduction to lean & agile
 
Idea to-launch Stage-Gate Model an Overview
Idea to-launch Stage-Gate Model an OverviewIdea to-launch Stage-Gate Model an Overview
Idea to-launch Stage-Gate Model an Overview
 
Hensley
HensleyHensley
Hensley
 
Stage 2 deep dive
Stage 2 deep diveStage 2 deep dive
Stage 2 deep dive
 
Gw Pres Agile 4slideshare
Gw Pres Agile 4slideshareGw Pres Agile 4slideshare
Gw Pres Agile 4slideshare
 
Npdp 新產品開發流程
Npdp 新產品開發流程Npdp 新產品開發流程
Npdp 新產品開發流程
 
The Startup Lifecycle (Presented by CEI and friends)
The Startup Lifecycle (Presented by CEI and friends)The Startup Lifecycle (Presented by CEI and friends)
The Startup Lifecycle (Presented by CEI and friends)
 
Lean + UX + Agile: Putting It All Together
Lean + UX + Agile: Putting It All TogetherLean + UX + Agile: Putting It All Together
Lean + UX + Agile: Putting It All Together
 
The changing Face
The changing FaceThe changing Face
The changing Face
 
Startup University - 3. Starting Up
Startup University - 3. Starting UpStartup University - 3. Starting Up
Startup University - 3. Starting Up
 
Gentrepreneur DAY: Market Research
Gentrepreneur DAY: Market ResearchGentrepreneur DAY: Market Research
Gentrepreneur DAY: Market Research
 
Presentation winning at new products
Presentation  winning at new productsPresentation  winning at new products
Presentation winning at new products
 

More from Eric Ries

Tendai Charasika - 2012 Lean Startup Conference
Tendai Charasika - 2012 Lean Startup ConferenceTendai Charasika - 2012 Lean Startup Conference
Tendai Charasika - 2012 Lean Startup Conference
Eric Ries
 
Stephanie Hay - Lean Startup Conference 2012
Stephanie Hay - Lean Startup Conference 2012Stephanie Hay - Lean Startup Conference 2012
Stephanie Hay - Lean Startup Conference 2012
Eric Ries
 
Jessica Scorpio - 2012 Lean Startup Conference
Jessica Scorpio - 2012 Lean Startup ConferenceJessica Scorpio - 2012 Lean Startup Conference
Jessica Scorpio - 2012 Lean Startup Conference
Eric Ries
 
Robert Fan - 2012 Lean Startup Conference
Robert Fan - 2012 Lean Startup ConferenceRobert Fan - 2012 Lean Startup Conference
Robert Fan - 2012 Lean Startup Conference
Eric Ries
 
Leah Busque - 2012 Lean Startup Conference
Leah Busque - 2012 Lean Startup ConferenceLeah Busque - 2012 Lean Startup Conference
Leah Busque - 2012 Lean Startup Conference
Eric Ries
 
Lane Halley - 2012 Lean Startup Conference
Lane Halley - 2012 Lean Startup ConferenceLane Halley - 2012 Lean Startup Conference
Lane Halley - 2012 Lean Startup Conference
Eric Ries
 
Justin Wilcox - Lean Startup Conference 2012
Justin Wilcox - Lean Startup Conference 2012Justin Wilcox - Lean Startup Conference 2012
Justin Wilcox - Lean Startup Conference 2012
Eric Ries
 
Ivory Madison - 2012 Lean Startup Conference
Ivory Madison - 2012 Lean Startup ConferenceIvory Madison - 2012 Lean Startup Conference
Ivory Madison - 2012 Lean Startup Conference
Eric Ries
 
Daniel Kim - 2012 Lean Startup Conference
Daniel Kim - 2012 Lean Startup ConferenceDaniel Kim - 2012 Lean Startup Conference
Daniel Kim - 2012 Lean Startup Conference
Eric Ries
 
Charles Hudson - 2012 Lean Startup Conference
Charles Hudson - 2012 Lean Startup ConferenceCharles Hudson - 2012 Lean Startup Conference
Charles Hudson - 2012 Lean Startup Conference
Eric Ries
 
George Bilbrey - 2012 Lean Startup Conference
George Bilbrey - 2012 Lean Startup ConferenceGeorge Bilbrey - 2012 Lean Startup Conference
George Bilbrey - 2012 Lean Startup Conference
Eric Ries
 
Ash Maurya Innovation Accounting - 2012 Lean Startup Conference
Ash Maurya Innovation Accounting - 2012 Lean Startup ConferenceAsh Maurya Innovation Accounting - 2012 Lean Startup Conference
Ash Maurya Innovation Accounting - 2012 Lean Startup Conference
Eric Ries
 
Andres Glusman - 2012 Lean Startup Conference
Andres Glusman - 2012 Lean Startup ConferenceAndres Glusman - 2012 Lean Startup Conference
Andres Glusman - 2012 Lean Startup Conference
Eric Ries
 
Back to the Roots - 2012 Lean Startup Conference
Back to the Roots - 2012 Lean Startup ConferenceBack to the Roots - 2012 Lean Startup Conference
Back to the Roots - 2012 Lean Startup Conference
Eric Ries
 
2012 05 15 eric ries the lean startup pwc canada
2012 05 15 eric ries the lean startup pwc canada2012 05 15 eric ries the lean startup pwc canada
2012 05 15 eric ries the lean startup pwc canada
Eric Ries
 
Dropbox startup lessons learned 2011
Dropbox   startup lessons learned 2011Dropbox   startup lessons learned 2011
Dropbox startup lessons learned 2011
Eric Ries
 
2011 10 12 eric ries lean startup web 2.0 expo ny keynote
2011 10 12 eric ries lean startup web 2.0 expo ny keynote2011 10 12 eric ries lean startup web 2.0 expo ny keynote
2011 10 12 eric ries lean startup web 2.0 expo ny keynote
Eric Ries
 
The Lean Startup debuts at #2 on the New York Times Bestseller List
The Lean Startup debuts at #2 on the New York Times Bestseller ListThe Lean Startup debuts at #2 on the New York Times Bestseller List
The Lean Startup debuts at #2 on the New York Times Bestseller List
Eric Ries
 
The Lean Startup 10-Book Package
The Lean Startup 10-Book PackageThe Lean Startup 10-Book Package
The Lean Startup 10-Book Package
Eric Ries
 
The Lean Startup 30-Book Package
The Lean Startup 30-Book PackageThe Lean Startup 30-Book Package
The Lean Startup 30-Book Package
Eric Ries
 

More from Eric Ries (20)

Tendai Charasika - 2012 Lean Startup Conference
Tendai Charasika - 2012 Lean Startup ConferenceTendai Charasika - 2012 Lean Startup Conference
Tendai Charasika - 2012 Lean Startup Conference
 
Stephanie Hay - Lean Startup Conference 2012
Stephanie Hay - Lean Startup Conference 2012Stephanie Hay - Lean Startup Conference 2012
Stephanie Hay - Lean Startup Conference 2012
 
Jessica Scorpio - 2012 Lean Startup Conference
Jessica Scorpio - 2012 Lean Startup ConferenceJessica Scorpio - 2012 Lean Startup Conference
Jessica Scorpio - 2012 Lean Startup Conference
 
Robert Fan - 2012 Lean Startup Conference
Robert Fan - 2012 Lean Startup ConferenceRobert Fan - 2012 Lean Startup Conference
Robert Fan - 2012 Lean Startup Conference
 
Leah Busque - 2012 Lean Startup Conference
Leah Busque - 2012 Lean Startup ConferenceLeah Busque - 2012 Lean Startup Conference
Leah Busque - 2012 Lean Startup Conference
 
Lane Halley - 2012 Lean Startup Conference
Lane Halley - 2012 Lean Startup ConferenceLane Halley - 2012 Lean Startup Conference
Lane Halley - 2012 Lean Startup Conference
 
Justin Wilcox - Lean Startup Conference 2012
Justin Wilcox - Lean Startup Conference 2012Justin Wilcox - Lean Startup Conference 2012
Justin Wilcox - Lean Startup Conference 2012
 
Ivory Madison - 2012 Lean Startup Conference
Ivory Madison - 2012 Lean Startup ConferenceIvory Madison - 2012 Lean Startup Conference
Ivory Madison - 2012 Lean Startup Conference
 
Daniel Kim - 2012 Lean Startup Conference
Daniel Kim - 2012 Lean Startup ConferenceDaniel Kim - 2012 Lean Startup Conference
Daniel Kim - 2012 Lean Startup Conference
 
Charles Hudson - 2012 Lean Startup Conference
Charles Hudson - 2012 Lean Startup ConferenceCharles Hudson - 2012 Lean Startup Conference
Charles Hudson - 2012 Lean Startup Conference
 
George Bilbrey - 2012 Lean Startup Conference
George Bilbrey - 2012 Lean Startup ConferenceGeorge Bilbrey - 2012 Lean Startup Conference
George Bilbrey - 2012 Lean Startup Conference
 
Ash Maurya Innovation Accounting - 2012 Lean Startup Conference
Ash Maurya Innovation Accounting - 2012 Lean Startup ConferenceAsh Maurya Innovation Accounting - 2012 Lean Startup Conference
Ash Maurya Innovation Accounting - 2012 Lean Startup Conference
 
Andres Glusman - 2012 Lean Startup Conference
Andres Glusman - 2012 Lean Startup ConferenceAndres Glusman - 2012 Lean Startup Conference
Andres Glusman - 2012 Lean Startup Conference
 
Back to the Roots - 2012 Lean Startup Conference
Back to the Roots - 2012 Lean Startup ConferenceBack to the Roots - 2012 Lean Startup Conference
Back to the Roots - 2012 Lean Startup Conference
 
2012 05 15 eric ries the lean startup pwc canada
2012 05 15 eric ries the lean startup pwc canada2012 05 15 eric ries the lean startup pwc canada
2012 05 15 eric ries the lean startup pwc canada
 
Dropbox startup lessons learned 2011
Dropbox   startup lessons learned 2011Dropbox   startup lessons learned 2011
Dropbox startup lessons learned 2011
 
2011 10 12 eric ries lean startup web 2.0 expo ny keynote
2011 10 12 eric ries lean startup web 2.0 expo ny keynote2011 10 12 eric ries lean startup web 2.0 expo ny keynote
2011 10 12 eric ries lean startup web 2.0 expo ny keynote
 
The Lean Startup debuts at #2 on the New York Times Bestseller List
The Lean Startup debuts at #2 on the New York Times Bestseller ListThe Lean Startup debuts at #2 on the New York Times Bestseller List
The Lean Startup debuts at #2 on the New York Times Bestseller List
 
The Lean Startup 10-Book Package
The Lean Startup 10-Book PackageThe Lean Startup 10-Book Package
The Lean Startup 10-Book Package
 
The Lean Startup 30-Book Package
The Lean Startup 30-Book PackageThe Lean Startup 30-Book Package
The Lean Startup 30-Book Package
 

Recently uploaded

Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
Zilliz
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
DianaGray10
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Paige Cruz
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Neo4j
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
IndexBug
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
DianaGray10
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
Uni Systems S.M.S.A.
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
tolgahangng
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 

Recently uploaded (20)

Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
 
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 

Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development

  • 1. Traditional Product Development Unit of progress: Advance to Next Stage Waterfall Problem: known Solution: known
  • 2. Agile Unit of progress: a line of working code Agile (XP) “Product Owner” or in-house customer Solution: unknown Problem: known
  • 3. Product Development at Lean Startup Business, marketing, engineering are tightly coupled in a company- wide feedback loop. Unit of progress: customer validation Data, feedback, insights Hypotheses, experiments, insights Problem: unknown Solution: unknown
  • 4. Customer Development Continuous cycle of customer  interaction Rapid hypothesis  testing about market, pricing, customers, … Extreme low cost, low  burn, tight focus Measurable gates for  investors http://bit.ly/3oartD