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Sales training agenda
The document provides an agenda for a sales training session at Social Media Maxima (SMM), a company that provides inbound marketing and social media services. The agenda includes introductions, an overview of SMM including its growth trajectory, a discussion of roles and compensation, a demonstration of Salesforce, exercises to brainstorm marketing strategies and practice sales pitches, and a wrap up. The goal is for the sales team to feel comfortable representing SMM's services to start building a new client base.
Sales training agenda
- 1. Social Media Maxima MaximizingYour Face to the World Maximizing Your Face to the World SALESFORCE TRAINING
- 2. Today’s Goal Goal -Sales team will develop sufficient comfort with our company, services, social media, sales strategies, and marketing avenues to start building a client base tonight! Not social media training Ongoing training/support through communication, mentoring, and webinars
- 3. Today’s Agenda Introductions Company Overview Workinglunch - Job description/compensation plan/Policies Split into groups - New client procedure/doing the work Marketing Social Media Maxima Salesforce Scenarios
- 4. Introductions - Tell Us About Yourself Tell Us About Yourself Where are you from? Your resume in 60 seconds What you like about being a part of our team 1 reservation about this Something interesting/funny about you
- 5. Company Overview SMM’s bio- 2 years old, Incorporated, Family business Met our first annual revenue goal within 6 months and 2 year goal in 1 year Started by targeting other small businesses Gained traction with multi-unit groups Business development plan to target these
- 6. Our Service Inbound marketingdefined Youtube video Tour of website Tour of client’s Facebook, Twitter, Linkedin, and blogs Exercise #1 - Quiz
- 7. Lunch and Learn ClarifyRoles/Duties Compensation Plan Company Policies Salesforce demo
- 8. Split Into Groups Pauland Charlene are talking about how we do what we do with clients Andrea, Lauren, and Tori are going over the procedure for signing up new clients
- 9. Marketing Exercise - Brainstormwhere to find prospects and clients BNI Chamber of Commerce Friends, family, people you and they know Craigslist Businesses your use Build referral/partner relationships Review Facebook business pages - reach out Cold calls Linkedin
- 10. Marketing Exercise Practice your30 second elevator pitch Role play prospecting scenarios How to handle reasonable objections
- 11. Wrap Up Thank youfor participating today! Q and A Homework...create a marketing strategy and present to me within a week Plan for continued communication - google hangouts