Hceday
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This document provides instructions for students to create advertisements targeting specific audiences. It asks students to watch a video on effective advertising, then have them work in groups to develop advertisements for assigned products aimed at particular demographics. The document outlines success criteria for the activity, including using appropriate colors, styles and content to appeal to the target audience. It also provides guidelines for presenting and peer assessing the advertisements.
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Objectives:
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• Build upon knowledge gained in the marketing courses
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Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the
actual video presentation
or a narrated Keynote
that would serve as the commercial
for your business, charity, product.
Since this is the Actual Commercial,
you should not include background information from your creative planning
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Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Keynote will include at least 10 slides and last 2 – 5 minutes.
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1. Write a script using all research on your topic.
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Please make sure you read the instructions carefully... If the amoun.docx
Please make sure you read the instructions carefully... If the amount is not up to your standard please do not sign on to do the assignment... I have attached the outline for the assignment at the bottom.....
This is a keynote assignment
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment:
Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the
actual video presentation
or a narrated Keynote
that would serve as the commercial
for your business, charity, product.
Since this is the Actual Commercial,
you should not include background information from your creative planning
- only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Keynote will include at least 10 slides and last 2 – 5 minutes.
You may create a hybrid – Keynote plus Video or Video including Keynote.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on:
[email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of the Presentation?
Theme headlines? What will attract the largest audience?
Strategy – How to implement the concept. Video, Keynote?
Format – documercial? storymercial? actionmercial?
Elements – What scenes must be included? Product shots, testimonials, experts?
Opening – How do we grab our audience in the first seven seconds?
How can we make the shot title catchy, different, yet reflect the show’s content?
Retentives – What specific tactics will we use to ke ...
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The document summarizes information about six major film studios - Warner Bros., Fox, Paramount Pictures, Columbia Pictures, Universal Pictures, and Walt Disney Studios. It provides details on each studio's ownership, some of their successful film franchises, and their annual operating incomes, all of which are reported to be increasing.
The hollywood studios
The document lists and provides brief details about the "Big Six" major film studios: Warner Brothers, Paramount Pictures, Walt Disney, Columbia Pictures, Universal Pictures, and 20th Century Fox. It outlines some of the major film franchises, revenue figures, and subsidiaries of each studio. For example, it notes that Warner Brothers owns companies like New Line Cinema and HBO Films and has produced films like Harry Potter, Superman, and Batman. It provides revenue and operating income numbers for some of the studios from 2007 and 2011.
Lcd y9 me and my future
The document discusses exploring personal qualities, interests, strengths and career options. It explains that personal qualities can change over time as people change. It also outlines different qualification levels from entry level to level 3, providing examples and describing the types of knowledge and skills gained at each level and their relevance to job roles. The document stresses the importance of using time in school to make good decisions that will affect one's future, and exploring a range of careers suited to personal strengths.
Caption competition christmas activity
This document announces a caption competition for Year 10 students. Students are invited to submit creative captions for an unlabeled photo. The winner will receive a prize for coming up with the best caption that makes their peers laugh.
Making decisions lcd y9
The document provides information about three former classmates - Sam Parmer, Lou Khan, and Ash Corcoran - who are now around 30 years old. Students work in groups to analyze information from their teenage years and current lives in order to determine which one has the happiest life and how the decisions they made as teenagers impacted their adult lives. The groups then present their findings and analyses.
Starter happy and successful
The document describes a team competition activity where two teams will take turns writing answers to prompts on paper and laying the papers on the floor in a line as fast as possible. The first team to reach the other side of the room with their line of papers wins. The prompts are "What makes you successful?" and "What makes you happy?". After both rounds, the teams will draw a cartoon of a successful and happy person and include comments about each.
Stereotypes
The document discusses various jobs and stereotypes associated with gender, including ice road truckers, nurses, football referees, lawyers, and firefighters. It questions whether gender affects one's ability in certain roles and examines gender divides in subjects chosen at school. It prompts consideration of whether teachers in different departments match typical gender stereotypes.
Independent learning year 9
The document discusses the importance of homework and how to be successful at it. It provides examples of different types of homework assignments and their purposes, such as practicing new skills, doing research, and involving parents. The document also emphasizes planning and preparation for homework, such as understanding the assignment's goals and what resources are needed to complete it successfully. Overall, the document aims to help students understand why teachers set homework and how to approach it strategically.
Media jobs presentation
The document discusses various job roles within the media industry, including technical, creative, managerial, and administrative roles. Job roles range from directors who oversee film/TV production to hair and makeup designers who create character looks. Contract types also vary from standard office hours to freelance/irregular hours. Salaries depend on the role and level of experience. Production managers organize finances and ensure shoots run smoothly. Specialist researchers provide detailed research support. Editors work closely with directors to shape storytelling. Camera operators assist with shots. Boom operators position microphones. [END SUMMARY]
Webshareeg
Form is an important element to comment on in exam essays. There are three main forms discussed - short story, novel, and play. For the novel Frankenstein, the epistolary and frame narrative forms impact the reading experience and create meaning. The epistolary form using letters allows private access to characters' thoughts, while the frame narrative provides different perspectives that influence how the characters and themes are interpreted. Describing nature also reinforces Shelley's views on the supremacy of nature over science.
The film industry
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Narrativeflip
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Job roles 1
The document summarizes the various jobs and roles involved in the film production process. It describes jobs in different film departments like camera, lighting, art, sound, and more. It also discusses conditions of employment like pay and contracts. Various job postings are listed from a website for film professionals looking for work.
Job roles
The document summarizes the various jobs and roles involved in the film production process. It describes the different departments such as camera, lighting, art, sound, and production and lists example jobs in each department. It also discusses the pre-production, production, and post-production stages and conditions of employment such as pay and contracts.
Audience
The document discusses how media industries think about and target audiences for their products. It explains that audiences are important as they provide income through purchases and advertising. Industries tailor multiple spin-off products to different audience demographics and represent social issues relevant to those audiences. Media producers view audiences as imaginary entities defined by attributes like age, gender, class, rather than individuals.
More from jacksoc19 (20)
Hceday
- 1. Watch the following video: http://www.youtube.com/watch?v=Z7vXP3tHzhA On the post it in front of you write down: Who is it aimed at? Why do you think this? How is it successful in appealing to this particular audience?
- 2. Learning Objectives: Identify features of effective adverts. Create slogan/ advert to promote a product.
- 3. What is OFCOM? Why is it necessary?
- 4. Now it is your job to market a product... You will get the name of a product and its target audience. Your job is to market the product in such a way that it will appeal to the target audience. For example teenage boy. toothpaste FRESHBREATH: The product will keep your breath minty fresh for up to twelve hours after use. If you want to make a good impression on the girls: use freshbreath!
- 5. Success Criteria: 1, Presentation- Use colours, shapes and styles that will appear to your audience. E.g. Pink is often perceived to appeal to women. 2, Content- Include information which will tempt the target audience. You must be able to justify why you have used this- eg, You might talk about minty fresh breath to teenage boys who may typically be quite self conscious about their appearance. 3, Speaking- Everyone in the group must have something to say when presenting their ideas to the class. Be sensible and speak with loud clear voices.
- 6. Plenary: You are going to present your work to the class... You must peer assess them by giving them a mark out of five for each of the success criteria:
- 7. Write down three things which make a successful advert!