marketing remains the same & there is no era: the principle of marketing remains the same; what changes is the channel of communication & that's driven by technology. From the time when the poster was the best option for TV to hyper-local digital marketing to micro-tech interventions: IOT/AR/VR/Video/Voice & so on.

1. Abhijit Das
The Change in
Era of Marketing
#IAMBRAT

2. But you can't
expect things to
stay the same.
01
Presentations are communication tools that can be
used as demonstrations, lectures, speeches, reports,
and more. It is mostly presented before an audience.
It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
You can't expect
things to stay the
same.

3. Era's of Marketing

4. Production Era
Customers could have ’’any color ( they wanted), so long as it is
Black’’.
At the time, Black was the only color available.

5. Sales Era
Probbably Can be said True use of Advertsing started

6. Marketing Concept Era
GE Philosophy:’’ thus Marketing, through its studies and research, will establish … what the customer wants in a
particular product, what price he is willing to pay, and where and when it will be wanted.

7. Bi-Directional communication Era
Our customers should be able to talk to Us; just as you can speak to them.

8. But you can't
expect things to
stay the same.
01
Presentations are communication tools that can be
used as demonstrations, lectures, speeches, reports,
and more. It is mostly presented before an audience.
It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
Now Let's
Bust the
Myth

9. Let's Join Dots
Poster Era
Production Era Sales Era
Newspaper / Mass
Print Era
Niche Era
Radio /TV / Travel/
Telephone Era
Relationship Era
Internet Era

10. Era's of MarketingEra's of Marketing
There were/is Era's of
Technology to Communicate

11. What's happening
Today?

12. EMERGENCE
OF IOT
AR/VR
HYPER
LOCAL
TARGETING
NEW
MEDIUMS
(OTT)
VOICE VIDEO VERNACULAR
CONTACT
LESS
ROBOTICS/
NLP MINIMILISTIC

13. Adapting to
Customer
Experience
"NOW"

14. source: Mckinsey Report 2020

15. Let's Uncomplicate Marketing.
ABHIJIT DAS
#IAMBRAT
LinkedIN/Twitter/Facebook: @talk2abhijitdas