2. brand /brand/
noun
a type of product manufactured by a particular company under a particular name; an identifying
mark.
verb
a mark; an assignment
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4. Who are you? Tell Us. What do you do?
Category
Creative Economy
Type
Service or Product
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Artist
Designer
Architect
Planner
Manufactured
Service
Hybrid
5. What is the future to
you?
Tell Us. How do you want to
go from here to there?
6. What is the future to
you?
Tell Us. How do you want to
go from here to there?
When will things happen?
What accomplishments?
Who is in with you?
What milestones?
breakthrough?
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7. Who are you targeting?
Tell Us. Who is going to
benefit from your creative
services?
8. Who are you targeting?
Tell Us. Who is going to
benefit from your creative
services?
What are their interests/needs/wants?
How will your business satisfy those needs?
What makes your business worth value to the
customer?
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10. What makes you
valuable?
Tell Us. What is going to take
someone's eyes off another
option and onto you?
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How do you differentiate yourself?
How are you satisfying needs of the market?
Are you being consistent with your product or
service?
11. What to do to reach
you?
Tell Us. How are you going to
reach your end user?
12. What to do to reach
you?
Tell Us. How are you going to
reach your end user?
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Where does your target market work, socialize, and
gather?
What are trends among your target market?
How does your target market interact with one another
and with competitors?
13. What story will you tell?
Tell Us. How is your story
going to compel others to act
in your benefit?
14. What story will you tell?
Tell Us. How is your story
going to compel others to act
in your benefit?
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1. Speak honestly and consistently.
2. Tell stories in your voice.
3. Include heroes, champions, or stars that your target
market will support.
4. Create an emotional connection.
5. Leave a bit of mystery and link to a call-to-action.
15. What are you going to
say?
Tell Us. How is your pitch
and presentation going to see
you as a brand?
16. What are you going to
say?
Tell Us. How is your pitch
and presentation going to see
you as a brand?
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1. K-I-S-S (Keep It Simple, Smarty!)
2. Remove unnecessary wording or space fillers.
3. Utilize Your U's
(Urgency, Unique, Useful, Ultra-Specific, User-Friendly,
Unquestionable Proof)
17. What's the plan, Stan?
Tell Us. How will you reach
your goals and objectives
within your plan?
18. What's the plan, Stan?
Tell Us. How will you reach
your goals and objectives
within your plan?
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What steps will you take to setup your business?
What do you know about your industry?
competitors?
What decisions will need to be made in progress?
What will be your overall message?
19. What's the strategy,
Your Majesty?
Tell Us. How will the
implementation of your plan
work in building your brand?
20. What's the strategy,
Your Majesty?
Tell Us. How will the
implementation of your plan
work in building your brand?
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What will be your plan(s) of action?
How will you approach adjustments or curves in the
road?
How will you approach shifts in the environment, market,
or customers' interests?
22. What's the campaign,
Elaine?
Tell Us. How will your day-to-
day be affected by your
overall strategy?
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How will you organize your strategy from your overall plan?
How will you reach your target market in different settings?
What is the duration of your campaign and its timeliness?
YOU
23. What's in the toolshed?
Tell Us. How will your tactics
resonate with those you're
targeting?
24. What's in the toolshed?
Tell Us. How will your tactics
resonate with those you're
targeting?
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What tactics will you use to differentiate your messaging?
How will your customers be able to tell
you apart from your competitors?
What marketing tactics used will be short-lived versus long-term
tools?
25. What will be the
outcome?
Tell Us. How do you evaluate
and measure the progress of
your marketing plan?
26. What will be the
outcome?
Tell Us. How do you evaluate
and measure the progress of
your marketing plan?
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How do you know if your messaging impacted your target
market?
What are the results of your campaign and strategic decisions?
Will you focus on qualitative or quantitative results or both?
27. What do I do now?
Tell Us. How can you apply
results from your marketing
plan for future use?
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28. What do I do now?
Tell Us. How can you apply
results from your marketing
plan for future use?
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Did result measurements match expectations or not?
Will I use the same type of strategy and tactics in
reaching my target market in the future?
What proactive steps do I take to adjust for future shifts?
29. What does this all
mean?
Tell Us. How to make all
these parts into a cohesive
whole?
30. What does this all
mean?
Tell Us. How to make all
these parts into a cohesive
whole?
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Who am
I?
• Value
• Differentiatio
n
Who am
I
targeting
?
• Plan &
Strategy
• Campaign &
Tactics
What
next?
• Evaluation
• Steps for the
Future
You and
Plan of
Success
