You and Your Unique Selling Proposition

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President and Founder of CASACOM Marie-Josée Gagnon shares her thoughts on USP or branding to a room full of women entrepreneurs at WEConnect Conference in Toronto on November 5 2013.

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You and Your Unique Selling Proposition

  1. 1. You and Your Unique Selling Proposition WEConnect Canada Annual Conference Toronto, November 5 2013
  2. 2. Unique Selling Proposition Defintion You & your business USP (Brand) Target Audiences
  3. 3. Before: Factual
  4. 4. Now: Emotional
  5. 5. Before: Externaly Focused
  6. 6. Now: Externaly and Internaly Focused
  7. 7. Unique Selling Proposition Challenge Difference Uniqueness Story Employee Emotion Trust Expectations Business Strategy Customers
  8. 8. Unique Selling Proposition Challenge It starts with you
  9. 9. The Solution and with your beliefs, your dream, your story
  10. 10. A strong USP started with HER
  11. 11. Developing your USP Define Implement Communicate Personal & Define your one Business Purposes message Cohesion with: What is your personality? Test your messages with your audiences Target & Market Insights Business Goals Business Environment Tailor your Bring on ambassadors messages for each audience Align your internal communication Build it in your business to « walk the talk » and PR and marketing material
  12. 12. THANK YOU!

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