The document summarizes key findings from a report on the rise of e-wallets in Vietnam. Some of the main points include:
- E-wallet usage in Vietnam has increased, with 59% of online consumers using an e-wallet in the past 3 months. Usage is higher in major cities at over 64%.
- The top three e-wallets (Momo, ShopeePay, ZaloPay) account for 87% of users. Momo is the most popular and most used e-wallet with 86%.
- While e-wallets see high usage, with 77% of users logging in at least once a week, customer loyalty is still a challenge as 65% of
1) The document analyzes E-wallet usage in Vietnam, finding a 59% usage rate in the past 3 months. Momo, ShopeePay, and ZaloPay are the most popular, with Momo being the most used.
2) While 57% of users intend to increase usage, 65% are unsure or likely to switch wallets. Retention depends on promotions and acceptance network breadth.
3) Usage varies by age - Gen Z uses E-wallets mainly for transfers while Gen X uses multiple apps and prefers ZaloPay for bill payments.
Mobile banking apps are perceived as having the simplest payment process. Debit cards are associated with having a large network of branches and a strong reputation. Credit cards are strongly associated with having a large network of accepted places. E-wallets are strongly associated with having a lot of sales promotions and special deals. Overall, e-payment methods are perceived as fast, simple and cheap, while bank cards stand for a good reputation, large networks, and a stable secure system.
[E-payment market] Analysis & suggestion to increase ZaloPay usersBich Nguyen
ZaloPay is a popular mobile payment application in Vietnam, but has a lower conversion rate than competitors. To increase its user base, ZaloPay proposes nurturing "Gen Z" users and converting users from competitors. It recommends strengthening ZaloPay's brand association with the purposeful Zalo brand to appeal to Gen Z. Tactics to convert other users include promoting unique features, cross-selling packages through other platforms, and developing new payment integration and features aligned with an "All-In-ZaloPay" vision. The proposal includes a 5-year roadmap to increase ZaloPay's monthly active users through these strategies.
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...Appota Group
ĐỂ XEM BẢN BÁO CÁO ĐẦY ĐỦ, MỜI BẠN ĐỂ LẠI EMAIL TẠI PHẦN BÌNH LUẬN PHÍA DƯỚI
Hà Nội, ngày 26/10/2020 Appota Group - công ty công nghệ giải trí số chính thức phát hành
báo cáo về thị trường: “Điện thoại và ứng dụng di động Việt Nam 6 tháng đầu năm 2020”.
Báo cáo thị trường di động Việt Nam 6 tháng đầu 2020 là ấn phẩm được thực hiện bởi đội ngũ nghiên cứu thị trường của Appota, đề cập đến bức tranh toàn cảnh thị trường điện thoại di động và smartphone tại Việt Nam. Appota hi vọng rằng với 9 năm kinh nghiệm hoạt động trong lĩnh vực giải trí số, “Báo cáo thị trường điện thoại & ứng dụng di động Việt Nam nửa đầu 2020” sẽ mang đến những thông tin giá trị cho quý độc giả, đặc biệt là khi đại dịch Covid-19 đã tạo nên ảnh hưởng rất lớn tới các lĩnh vực nêu trên.
Báo cáo do Appota thực hiện cung cấp cho người đọc những nội dung chính như sau:
- Tổng quan thị trường điện thoại di động
- Diễn biến thị trường Game Mobile
- Thị trường quảng cáo trên thiết bị di động
- Thanh toán điện tử và thương mại điện tử
This document outlines a campaign called "Pain of An" for Tuoi Tre Newspaper. The campaign aims to raise awareness of the difficulties faced by LGBT individuals who are rejected by their families. It consists of three phases: phase 1 aims to provoke discussion through the story of a character named An; phase 2 will engage audiences through an interactive billboard displaying a message from a child to their mother; and phase 3 will amplify the campaign's reach through PR and TV news coverage of engagement with the billboard and stories of LGBT individuals finding acceptance. The long term goal is to establish support services and make this a nationwide campaign.
Vietnam Retail Store Modern Trade Trend 2022.pdfPhi Jack
Retail sales in Vietnam saw a decline in 2021 compared to 2020, with total sales falling 8%. The retail sector was most impacted by a 64% drop in travelling and a 25% decrease in accommodation and catering. However, retail sales showed signs of recovery towards the end of 2021. Modern trade chains in Vietnam continued to expand rapidly, with Vinmart+ and Bach Hoa Xanh strengthening their dominance. Drug store chains also accelerated store openings significantly. Meanwhile, mini-stores and entertainment/fitness outlets saw slower growth or a slight decrease in store numbers over the past two years. Online channels became increasingly important for retailers, with apps seeing higher monthly traffic than websites especially for categories like fashion, beauty and daily necessities.
Vietnam Grocery Report 2013 English - Nielsen Dung Tri
This document discusses Vietnamese grocery shoppers and the consumer market in Vietnam. It provides the following information:
1) Macroeconomic conditions in Vietnam are improving but challenges remain, including sluggish GDP growth and rising unemployment.
2) Consumer confidence in Vietnam is lower than other Asian countries due to concerns about the economy and job security. Consumers are showing restraint in their spending.
3) The fast moving consumer goods (FMCG) market is slowing down, with nominal growth coming from price increases rather than increased volumes.
4) Vietnam has an opportunity to capitalize on its "golden population structure" which includes a young demographic and aging population presenting new market segments.
1) The document analyzes E-wallet usage in Vietnam, finding a 59% usage rate in the past 3 months. Momo, ShopeePay, and ZaloPay are the most popular, with Momo being the most used.
2) While 57% of users intend to increase usage, 65% are unsure or likely to switch wallets. Retention depends on promotions and acceptance network breadth.
3) Usage varies by age - Gen Z uses E-wallets mainly for transfers while Gen X uses multiple apps and prefers ZaloPay for bill payments.
Mobile banking apps are perceived as having the simplest payment process. Debit cards are associated with having a large network of branches and a strong reputation. Credit cards are strongly associated with having a large network of accepted places. E-wallets are strongly associated with having a lot of sales promotions and special deals. Overall, e-payment methods are perceived as fast, simple and cheap, while bank cards stand for a good reputation, large networks, and a stable secure system.
[E-payment market] Analysis & suggestion to increase ZaloPay usersBich Nguyen
ZaloPay is a popular mobile payment application in Vietnam, but has a lower conversion rate than competitors. To increase its user base, ZaloPay proposes nurturing "Gen Z" users and converting users from competitors. It recommends strengthening ZaloPay's brand association with the purposeful Zalo brand to appeal to Gen Z. Tactics to convert other users include promoting unique features, cross-selling packages through other platforms, and developing new payment integration and features aligned with an "All-In-ZaloPay" vision. The proposal includes a 5-year roadmap to increase ZaloPay's monthly active users through these strategies.
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...Appota Group
ĐỂ XEM BẢN BÁO CÁO ĐẦY ĐỦ, MỜI BẠN ĐỂ LẠI EMAIL TẠI PHẦN BÌNH LUẬN PHÍA DƯỚI
Hà Nội, ngày 26/10/2020 Appota Group - công ty công nghệ giải trí số chính thức phát hành
báo cáo về thị trường: “Điện thoại và ứng dụng di động Việt Nam 6 tháng đầu năm 2020”.
Báo cáo thị trường di động Việt Nam 6 tháng đầu 2020 là ấn phẩm được thực hiện bởi đội ngũ nghiên cứu thị trường của Appota, đề cập đến bức tranh toàn cảnh thị trường điện thoại di động và smartphone tại Việt Nam. Appota hi vọng rằng với 9 năm kinh nghiệm hoạt động trong lĩnh vực giải trí số, “Báo cáo thị trường điện thoại & ứng dụng di động Việt Nam nửa đầu 2020” sẽ mang đến những thông tin giá trị cho quý độc giả, đặc biệt là khi đại dịch Covid-19 đã tạo nên ảnh hưởng rất lớn tới các lĩnh vực nêu trên.
Báo cáo do Appota thực hiện cung cấp cho người đọc những nội dung chính như sau:
- Tổng quan thị trường điện thoại di động
- Diễn biến thị trường Game Mobile
- Thị trường quảng cáo trên thiết bị di động
- Thanh toán điện tử và thương mại điện tử
This document outlines a campaign called "Pain of An" for Tuoi Tre Newspaper. The campaign aims to raise awareness of the difficulties faced by LGBT individuals who are rejected by their families. It consists of three phases: phase 1 aims to provoke discussion through the story of a character named An; phase 2 will engage audiences through an interactive billboard displaying a message from a child to their mother; and phase 3 will amplify the campaign's reach through PR and TV news coverage of engagement with the billboard and stories of LGBT individuals finding acceptance. The long term goal is to establish support services and make this a nationwide campaign.
Vietnam Retail Store Modern Trade Trend 2022.pdfPhi Jack
Retail sales in Vietnam saw a decline in 2021 compared to 2020, with total sales falling 8%. The retail sector was most impacted by a 64% drop in travelling and a 25% decrease in accommodation and catering. However, retail sales showed signs of recovery towards the end of 2021. Modern trade chains in Vietnam continued to expand rapidly, with Vinmart+ and Bach Hoa Xanh strengthening their dominance. Drug store chains also accelerated store openings significantly. Meanwhile, mini-stores and entertainment/fitness outlets saw slower growth or a slight decrease in store numbers over the past two years. Online channels became increasingly important for retailers, with apps seeing higher monthly traffic than websites especially for categories like fashion, beauty and daily necessities.
Vietnam Grocery Report 2013 English - Nielsen Dung Tri
This document discusses Vietnamese grocery shoppers and the consumer market in Vietnam. It provides the following information:
1) Macroeconomic conditions in Vietnam are improving but challenges remain, including sluggish GDP growth and rising unemployment.
2) Consumer confidence in Vietnam is lower than other Asian countries due to concerns about the economy and job security. Consumers are showing restraint in their spending.
3) The fast moving consumer goods (FMCG) market is slowing down, with nominal growth coming from price increases rather than increased volumes.
4) Vietnam has an opportunity to capitalize on its "golden population structure" which includes a young demographic and aging population presenting new market segments.
StoxPlus is pleased to introduce our first issue of Vietnam Bank Card report. This issue is expected to be released annually, covering most up-to-date card data on the market.
This issue details how the card market has developed exponentially since 2002, after the introduction of card system in Vietnam. The competitive dynamics have been thoroughly ratified. This picture with domination of debit card has not changed, but is expected to gradually shift with the changes in consumer behavior. Technology and infrastructure have become more critical, therefore, the report also highlights the rise of infrastructure and technology advancement and its applications in bank card market. To gain a deeper understanding of the attributes that customers value, we surveyed the products offered by selected financial institutions.
Below are the most critical findings in our first issue:
1) The number of bank cards in circulation in Vietnam has recorded a double-digit growth rate in the past 6 years, and reached 90.4 million at YE2015. Total card number is growing exponentially at CAGR of 26.56%, with debit card being the dominant type. State-owned commercial banks (SOCBs) make up 66% of total cards circulating in Vietnam. Among SOCBs, Vietinbank is the most popular card issuer with over 19.3million cards by all types.
2) ATM and POS systems have been growing extensively at two-digit in the past 5 years. The growth rate of ATM and POS system has been 25 – 30% in the past 5 years, reaching 16,855 ATM and over 217,000 Point of Sales (“POS”) by YE2015. However, the distribution and coverage of ATM and POS system are still far below our peer countries.
See more at: https://biinform.com/Reports/185-vietnam-bank-card-report-2016-8350.html
The document provides an overview of consumer types in Vietnam based on a survey conducted by Euromonitor International in 2022. It identifies the five main consumer types in Vietnam and their respective proportions of the population. The largest group is the Undaunted Striver, making up 34% of respondents. The document then profiles each consumer type in more detail, providing their demographic characteristics, values, shopping motivations, and preferences. It also outlines the best ways for companies to target each consumer type to appeal to their traits and develop resonant marketing campaigns. The profiles are intended to help companies better understand their target markets in Vietnam beyond typical demographics.
The document discusses major consumer trends in Asia, with a focus on Vietnam. It finds that Asia remains the global growth engine, with 60% of global economic growth. Major trends include growing health consciousness, increasing digital involvement, demand for omnichannel shopping, individualism, and convenience. Millennials are emerging as an important consumer group in Southeast Asia, accounting for over 1/3 of the population. They are more tech-savvy, delay marriage, and have different lifestyles compared to older generations.
Online payment (79%), Shopping abroad (65%), Pay for utility (63%) are top 3 things appropriate for using credit card
Find more at: http://di-onlinesurvey.com/
Mobile payment changes the ways to spend in many Asian countries and the same trend came to widespread in Vietnam.
This report illustrates the motivation, usage and popular apps among Vietnam mobile payment users
This survey was conducted among 383 mobile payment users in HCM and Hanoi from the age of 18 - 44 years old.
The document discusses several macro forces that could unlock future growth for FMCG brands in Vietnam. It notes that Vietnam's population is aging rapidly, creating opportunities for brands to meet the needs of senior consumers focused on health and well-being. Millennials also still represent important opportunities for brands. Additionally, the rising generation of "centennials" will become an influential group for FMCG brands to target. Successful brands will understand these shifting demographic trends and segment their strategies appropriately to find new sources of growth among different consumer groups.
Facebook Messenger and Zalo are the two most commonly used messaging application in Vietnam. How are they used differently, then? Take a look at our full report to compare the best two apps in Vietnam
With the higher penetration of smartphone usage and more retail competitions in the industry, the usage of coupon get popular for the This survey is conducted to understand coupon using situation in Vietnam.
All respondents were 572 people, male and female, 16-39, HCM and Hanoi.
Vietnam Mobile Marketing and Game 2019 (Vietnamese)Appota Group
Ngày 26/6/2019 tại Hà Nội, Appota Group - công ty công nghệ giải trí số tiếp tục đưa ra báo cáo về thị trường “Việt Nam Mobile Marketing và Game 2019”. Đây là chuỗi báo cáo nhằm đem đến những thông tin mới nhất về thực trạng của thị trường quảng cáo và trò chơi trên thiết bị di động tại Việt Nam.
Báo cáo do Appota thực hiện cung cấp cho người đọc những nội dung chính như sau:
Toàn cảnh thị trường Mobile Marketing
Diễn biến thị trường Mobile Game
Xu hướng mới của người tiêu dùng
This document contains a presentation by Team T009 for Lion Corporation's case competition in 2019. It analyzes the Vietnam market, identifies opportunities for Lion, and makes recommendations. Specifically, it finds that Vietnam has strong GDP and FMCG growth. It recommends Lion enter the personal care category of toothpaste, target modern trade and supermarket channels in urban areas, and focus its launch in Northern Vietnam while having contingencies for the South. The presentation aims to help Lion successfully penetrate the Vietnamese market with its health-focused products.
Vietnam's rapid urbanization has opened the opportunity for CVS and Minimarket/Food Store to thrive.
The CV-19 pandemic has proved the potential of this retail format.
Cao Nha Dinh - Young Marketer Contest 9ssuserf08d02
The document discusses VSmart's marketing strategy for its new Aris Pro smartphone in Vietnam. It summarizes that the mobile market is dominated by big players and most searches are brand-led. VSmart needs its brand to stand out to compete. The strategy targets Vietnamese millennials aged 25-34 who are looking to upgrade their phones. It aims to inspire them to "step out" of familiar routines and "step up" to new ways of achieving success. The campaign will feature influencers' stories of taking "out and up" steps and promote the Aris Pro's features as enabling this. It will use provocative ads, videos, and a social challenge to trigger consideration and trials over multiple phases of re-launch,
Decision Lab vừa công bố Connected Consumer Q3 năm 2023, báo cáo thể hiện chi tiết về hành vi mua sắm trực tuyến của người tiêu dùng, các xu hướng mua sắm đang diễn ra trên thị trường và hơn thế nữa.
Big wins are to be had by travel merchants that capitalize on this enthusiasm for mobile and integrate a seamless payment flow into their mobile experience. But while some industry leaders are already reaping the rewards, it is still early days for mobile payments in travel. Adyen's Mobile Payments Index - Travel Edition provides a detailed breakdown of travel mobile payments and insights direct from industry experts.
[Nielsen] The need for speed: giving vietnamese consumers what they wantDuy, Vo Hoang
This document discusses convenience shopping trends in Vietnam. It finds that Vietnamese consumers want convenience due to busy lifestyles. Common consumer types are students, first jobbers, working moms, and housewives. These groups frequent convenience stores (CVS) and minimarts for quick, affordable meals and snacks. While CVS are more prominent in Ho Chi Minh City, the convenience landscape is more blurred in Hanoi. The document advocates for tailored convenience offerings based on consumer demographics and location.
Since smartphone usage becomes more popular in Vietnam, other services are following by creating app version and taxi booking is not an exception. Grabtaxi and Uber have changed the Vietnamese taxi booking method recently. Let's see how the trend is going with Q&Me.
The news of corona virus has changed the behaviors of Vietnamese. This survey clarifies the impact of the news to their protection behaviors as well as changes in their lives
This survey was conducted among 18-49 years old of 672 samples in 2020 February
The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation.
The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
Social media has been the information hub for Vietnamese. Recently, though, Video SNS, such as Tik Tok or Kwai got the massive interests among teens in Vietnam.
This survey was made in order to understand habit and perception of Vietnamese about video social network.
The survey is conducted over 500 male & female in 15-29 years old in Vietnam.
The document summarizes survey results regarding consumer preferences and usage of banking and e-wallet apps in Indonesia. It finds that mobile banking apps like BCA mobile and BRI mobile are most popular, while GoPay and Dana are the leading e-wallet apps. Most users appreciate banking and e-wallet apps for being hassle-free, time efficient, and easy to use. Common transaction purposes include topping up other apps, e-commerce purchases, and funds transfers. Mobile banking and e-wallets are used multiple times per week on average, and usage is expected to increase in the future.
1. Survey: usage of point collection schemes and payments
2. Research of E-invoice Sales Big DataCompetition of Co-branding Products with Temples
3. Tracking survey of consumer behaviors
-- Utilization survey of new consumer behaviors
--Ranking of hot topic types among consumers
-- Ranking of mindshare of YouTubers
StoxPlus is pleased to introduce our first issue of Vietnam Bank Card report. This issue is expected to be released annually, covering most up-to-date card data on the market.
This issue details how the card market has developed exponentially since 2002, after the introduction of card system in Vietnam. The competitive dynamics have been thoroughly ratified. This picture with domination of debit card has not changed, but is expected to gradually shift with the changes in consumer behavior. Technology and infrastructure have become more critical, therefore, the report also highlights the rise of infrastructure and technology advancement and its applications in bank card market. To gain a deeper understanding of the attributes that customers value, we surveyed the products offered by selected financial institutions.
Below are the most critical findings in our first issue:
1) The number of bank cards in circulation in Vietnam has recorded a double-digit growth rate in the past 6 years, and reached 90.4 million at YE2015. Total card number is growing exponentially at CAGR of 26.56%, with debit card being the dominant type. State-owned commercial banks (SOCBs) make up 66% of total cards circulating in Vietnam. Among SOCBs, Vietinbank is the most popular card issuer with over 19.3million cards by all types.
2) ATM and POS systems have been growing extensively at two-digit in the past 5 years. The growth rate of ATM and POS system has been 25 – 30% in the past 5 years, reaching 16,855 ATM and over 217,000 Point of Sales (“POS”) by YE2015. However, the distribution and coverage of ATM and POS system are still far below our peer countries.
See more at: https://biinform.com/Reports/185-vietnam-bank-card-report-2016-8350.html
The document provides an overview of consumer types in Vietnam based on a survey conducted by Euromonitor International in 2022. It identifies the five main consumer types in Vietnam and their respective proportions of the population. The largest group is the Undaunted Striver, making up 34% of respondents. The document then profiles each consumer type in more detail, providing their demographic characteristics, values, shopping motivations, and preferences. It also outlines the best ways for companies to target each consumer type to appeal to their traits and develop resonant marketing campaigns. The profiles are intended to help companies better understand their target markets in Vietnam beyond typical demographics.
The document discusses major consumer trends in Asia, with a focus on Vietnam. It finds that Asia remains the global growth engine, with 60% of global economic growth. Major trends include growing health consciousness, increasing digital involvement, demand for omnichannel shopping, individualism, and convenience. Millennials are emerging as an important consumer group in Southeast Asia, accounting for over 1/3 of the population. They are more tech-savvy, delay marriage, and have different lifestyles compared to older generations.
Online payment (79%), Shopping abroad (65%), Pay for utility (63%) are top 3 things appropriate for using credit card
Find more at: http://di-onlinesurvey.com/
Mobile payment changes the ways to spend in many Asian countries and the same trend came to widespread in Vietnam.
This report illustrates the motivation, usage and popular apps among Vietnam mobile payment users
This survey was conducted among 383 mobile payment users in HCM and Hanoi from the age of 18 - 44 years old.
The document discusses several macro forces that could unlock future growth for FMCG brands in Vietnam. It notes that Vietnam's population is aging rapidly, creating opportunities for brands to meet the needs of senior consumers focused on health and well-being. Millennials also still represent important opportunities for brands. Additionally, the rising generation of "centennials" will become an influential group for FMCG brands to target. Successful brands will understand these shifting demographic trends and segment their strategies appropriately to find new sources of growth among different consumer groups.
Facebook Messenger and Zalo are the two most commonly used messaging application in Vietnam. How are they used differently, then? Take a look at our full report to compare the best two apps in Vietnam
With the higher penetration of smartphone usage and more retail competitions in the industry, the usage of coupon get popular for the This survey is conducted to understand coupon using situation in Vietnam.
All respondents were 572 people, male and female, 16-39, HCM and Hanoi.
Vietnam Mobile Marketing and Game 2019 (Vietnamese)Appota Group
Ngày 26/6/2019 tại Hà Nội, Appota Group - công ty công nghệ giải trí số tiếp tục đưa ra báo cáo về thị trường “Việt Nam Mobile Marketing và Game 2019”. Đây là chuỗi báo cáo nhằm đem đến những thông tin mới nhất về thực trạng của thị trường quảng cáo và trò chơi trên thiết bị di động tại Việt Nam.
Báo cáo do Appota thực hiện cung cấp cho người đọc những nội dung chính như sau:
Toàn cảnh thị trường Mobile Marketing
Diễn biến thị trường Mobile Game
Xu hướng mới của người tiêu dùng
This document contains a presentation by Team T009 for Lion Corporation's case competition in 2019. It analyzes the Vietnam market, identifies opportunities for Lion, and makes recommendations. Specifically, it finds that Vietnam has strong GDP and FMCG growth. It recommends Lion enter the personal care category of toothpaste, target modern trade and supermarket channels in urban areas, and focus its launch in Northern Vietnam while having contingencies for the South. The presentation aims to help Lion successfully penetrate the Vietnamese market with its health-focused products.
Vietnam's rapid urbanization has opened the opportunity for CVS and Minimarket/Food Store to thrive.
The CV-19 pandemic has proved the potential of this retail format.
Cao Nha Dinh - Young Marketer Contest 9ssuserf08d02
The document discusses VSmart's marketing strategy for its new Aris Pro smartphone in Vietnam. It summarizes that the mobile market is dominated by big players and most searches are brand-led. VSmart needs its brand to stand out to compete. The strategy targets Vietnamese millennials aged 25-34 who are looking to upgrade their phones. It aims to inspire them to "step out" of familiar routines and "step up" to new ways of achieving success. The campaign will feature influencers' stories of taking "out and up" steps and promote the Aris Pro's features as enabling this. It will use provocative ads, videos, and a social challenge to trigger consideration and trials over multiple phases of re-launch,
Decision Lab vừa công bố Connected Consumer Q3 năm 2023, báo cáo thể hiện chi tiết về hành vi mua sắm trực tuyến của người tiêu dùng, các xu hướng mua sắm đang diễn ra trên thị trường và hơn thế nữa.
Big wins are to be had by travel merchants that capitalize on this enthusiasm for mobile and integrate a seamless payment flow into their mobile experience. But while some industry leaders are already reaping the rewards, it is still early days for mobile payments in travel. Adyen's Mobile Payments Index - Travel Edition provides a detailed breakdown of travel mobile payments and insights direct from industry experts.
[Nielsen] The need for speed: giving vietnamese consumers what they wantDuy, Vo Hoang
This document discusses convenience shopping trends in Vietnam. It finds that Vietnamese consumers want convenience due to busy lifestyles. Common consumer types are students, first jobbers, working moms, and housewives. These groups frequent convenience stores (CVS) and minimarts for quick, affordable meals and snacks. While CVS are more prominent in Ho Chi Minh City, the convenience landscape is more blurred in Hanoi. The document advocates for tailored convenience offerings based on consumer demographics and location.
Since smartphone usage becomes more popular in Vietnam, other services are following by creating app version and taxi booking is not an exception. Grabtaxi and Uber have changed the Vietnamese taxi booking method recently. Let's see how the trend is going with Q&Me.
The news of corona virus has changed the behaviors of Vietnamese. This survey clarifies the impact of the news to their protection behaviors as well as changes in their lives
This survey was conducted among 18-49 years old of 672 samples in 2020 February
The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation.
The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
Social media has been the information hub for Vietnamese. Recently, though, Video SNS, such as Tik Tok or Kwai got the massive interests among teens in Vietnam.
This survey was made in order to understand habit and perception of Vietnamese about video social network.
The survey is conducted over 500 male & female in 15-29 years old in Vietnam.
The document summarizes survey results regarding consumer preferences and usage of banking and e-wallet apps in Indonesia. It finds that mobile banking apps like BCA mobile and BRI mobile are most popular, while GoPay and Dana are the leading e-wallet apps. Most users appreciate banking and e-wallet apps for being hassle-free, time efficient, and easy to use. Common transaction purposes include topping up other apps, e-commerce purchases, and funds transfers. Mobile banking and e-wallets are used multiple times per week on average, and usage is expected to increase in the future.
1. Survey: usage of point collection schemes and payments
2. Research of E-invoice Sales Big DataCompetition of Co-branding Products with Temples
3. Tracking survey of consumer behaviors
-- Utilization survey of new consumer behaviors
--Ranking of hot topic types among consumers
-- Ranking of mindshare of YouTubers
The second annual Payments Pulse Survey: Consumer Edition delves into the payment preferences and priorities for Canadian consumers. This year, the survey was conducted in two phases. Phase 1 served as a pulse check on trends spotted in the 2017 survey and helped inform dialogue and discussion at the Payments Canada SUMMIT – Canada’s largest payment conference, held May 9-11, 2018 in Toronto. The follow-up Phase 2 survey dove deeper into specific consumer needs and issues that emerged as hot topics at The SUMMIT, including ‘invisible payments’ and social media payments.
The survey found that electronic money usage is growing but still nascent in Indonesia. The most popular card-based electronic money is Mandiri e-Money, while Go-Pay is the largest mobile app-based service. Most respondents report using electronic money for less than a year, indicating that most users are new to the technology. While electronic money adoption is increasing, over a quarter of respondents have not used any form of electronic money.
The survey found that:
- Mandiri e-Money and BCA Flazz are the most popular card-based e-money brands, owned by 33.14% and 26.25% of respondents respectively.
- Go-Pay is the largest provider of app-based e-money, used by 44.95% of respondents, followed by GrabPay and Bukalapak e-wallets.
- Most respondents (56.80%) have used e-money for less than a year, indicating that e-money usage is growing but most users are still new to the technology.
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4. To understand the usage and behavior of E-payments users in
Vietnam, with a focus on E-wallets
Study Objective
Disclaimer: This report has been prepared solely for information purposes over a limited time period to provide a perspective on the market.
Information, analyses and conclusions contained herein should not be construed as definitive forecasts or guarantees of future performance
or results. Decision Lab shall not be liable for any loss arising from the use of this report.
4
5. Achieved sample
5
SAMPLE for PENETRATION RATES
n=1001
Data was collected free-fall to get an overview
of the payment market
E-wallet SAMPLE
n = 589
Data of E-wallet users with location quota for
specific questions on E-wallet
7. • E-wallet sees a high usage rate of 59% in the
past 3 months. Seventy-seven percent of its
users log into the app at least once per week.
• Fifty-seven percent of users intend to use E-
wallet more in the next 6 months, which shows
the potentials of the digital wallet market.
• Momo, ShopeePay, and ZaloPay are the most
popular E-wallets, which account for 87% of E-
wallet users.
• Among these top providers, Momo & ZaloPay
win over their users’ heart for fast money
transaction, while promotions drive ShopeePay’s
popularity.
• However, the lack of customer loyalty stands out
as a risk for most E-wallet providers with 65% of
users being unsure about switching E-wallets
or likely to switch their E-wallet. Frequent
promotions and development of acceptance
network work best to retain disployal users.
• Seemingly, partnerships with super-apps and
higher security would help to attract new users.
KEY FINDINGS
7
8. 8
Over the past 3 months, digital payment has seen an increase in popularity, where 70% of the
online population have used internet banking in place of COD. E-wallet is also becoming more
popular with usage rate of 59% and is the most preferred payment method for online purchases.
Q. Please select the online transaction methods you have used in the past 3
months
Online transaction methods P3M
n=1001
Q. Which, if any, from the following are your preferred method(s) of payment
for online purchases? Please select all that apply. Source: YouGov Profile, Sep
2021
Preferred payment method for online purchases
n=384
70%
63%
61%
59%
34%
Internet banking
Cash on delivery
ATM card/ bank transfer
E-wallet
Credit/Debit card
38%
36%
30%
30%
29%
E-wallet
Cash on Delivery (Pay when products
received)
ATM bank transfer
Cash in retail stores (minimarket, etc.)
Debit card/ATM card
9. Q. Please select the online payment methods you have used in the past 3 months | n=1001
E-wallet usage
P3M in Vietnam
59%
Other locations (n=306)
HCMC (n=354)
68%
42%
Ha Noi (n=341)
64%
Fifty-nine percent of online consumers have used
E-wallet in the past 3 months. The usage rate for
E-wallets is higher among metropolitan users at
over 64%.
9
10. n=589
Intention to use E-wallet N6M
Q. Please indicate your intention to use E-wallets in the next 6 months
10
The digital wallet
market has shown
tremendous
potentials for
development, with
57% of users
intending to use this
platform more in the
next 6 months.
57%
Use E-wallet
More
37%
Same
6%
Use E-wallet
Less
11. • E-wallet vs digital bankingunderstanding
n=589
Frequency of E-wallet usage
Q. Please indicate the frequency of your E-wallet usage
E-wallet enjoys a
high usage
frequency, with
77% of users
using it at least
once per week to
make payments
or transfer
money.
9%
21%
35%
12%
18%
2%
2%
More than once a day
Daily
3-5 times a week
Once a week
2-3 times a month
Once a month
Less than once a month
11
12. 12
Despite the similarity between E-wallets & digital banking
apps, most Vietnamese customers are well-aware of the
difference between the two.
Understand that Internet banking & E-wallets have similar
functions, but are inherently different
76%
Source: Decision Lab
13. Gallery slide - add a
title
39%
44%
18%
Use 1 app
Use 2-3 apps
Use 4+ apps
A striking 62% of users have
2 or more wallets in use.
Number of concurrent E-wallets
Source: Connected Consumer Report Q3 2021 | n=461
13
14. 40%
42%
42%
44%
49%
61%
63%
65%
66%
Easy to track spending
Faster offline payments (more convenient)
Integrated in app
Has many functions I like (e.g. buying movie tickets,
travel, etc)
Better at collecting points
Functions to pay for bills more conveniently
Faster online payments (more convenient)
More promotions
Easy to transfer/receive money from friends/family
n=589
Key reasons to choose E-wallet over other payment methods
Q. Please select the key reasons for you to choose E-wallets over other payment methods
Customers choose E-
wallets over other
payment methods for
its key functionalities
such as easy money
transfer, fast online
payment, and/or
convenient bills
payment. Notably,
promotions also
make E-wallet a
more preferred
payment method.
14
15. 15
Mobile top-up, bill payment, money transfer, and online shopping
are the main reasons for using E-wallets.
n=589
Q. Please indicate the key reasons for using E-wallets
77%
Mobile top-up
74%
Pay bills
67%
Transfer/
receive money
66%
Online
shopping
16. 16
The majority of E-wallet users maintains a typical balance of up to
500K VND, but 51% of them are willing to perform transactions with
values of up to 1M VND.
Q. Please indicate the usual balance in your E-wallets
E-wallet average monthly spending
4%
24%
23%
14%
11%
11%
13%
Less than 100,000 VND
From 100,000 VND to 500,000
VND
From 500,000 VND to 1,000,000
VND
From 1,000,000 VND to 1,500,000
VND
From 1,500,000 VND to 2,000,000
VND
From 2,000,000 VND to 3,000,000
VND
More than 3,000,000 VND
n=589 Q. Please indicate your average monthly spending using E-wallets
E-wallet usual balance
21%
25%
15%
12%
6%
9%
13%
Less than 100,000 VND
From 100,000 VND to 500,000
VND
From 500,000 VND to 1,000,000
VND
From 1,000,000 VND to 1,500,000
VND
From 1,500,000 VND to 2,000,000
VND
From 2,000,000 VND to 3,000,000
VND
More than 3,000,000 VND
n=589
17. 17
In terms of brand positioning, Momo is the most popular & most used
E-wallet with 86% usage rate. Furthermore, even though ZaloPay is
more popular than ShopeePay, the latter is used more often.
Q. Please indicate which of the following E-wallets you are using
E-wallet brand in use
12%
20%
45%
48%
64%
86%
VNPT Pay
Moca
ViettelPay
Shopee (Airpay)
ZaloPay
Momo
n=589 Q. Please indicate which of the following E-wallets you use the most
E-wallet brand used most often
1%
2%
8%
14%
17%
56%
VNPT Pay
Moca
ViettelPay
ZaloPay
ShopeePay (AirPay)
Momo
n=589
18. 18
The increasing competition among E-wallets has inevitably accelerated market
fragmentation in the last few years. Each provider, thus, has its own strength to
keep their users engaged.
19. 19
Momo portrays the key benefits of using E-wallets well, as users turn to Momo mainly for fast transaction
process and wide acceptance coverage, while usage of ShopeePay is mostly driven by promotions.
ViettelPay is preferred for its brand reputation. Interestingly, users are attracted to ZaloPay by similar
reasons as Momo; however, while Momo users choose the app due to peer influence, ZaloPay users are
influenced more by promotions.
Q. Please select the key reasons for which you use [most used E-wallet] more frequently than other E-wallets
56%
57%
59%
Used by many
friends/family
Is accepted at
many online
stores/platforms
Faster payment
38%
49%
62%
Integrated with
frequently used
apps
Faster payment
Promotions more
relevant to my
needs
48%
49%
57%
Promotions more
relevant to my
needs
Is accepted at
many online
stores/platforms
Faster payment
50%
54%
62%
Connects with
more bank
cards/accounts
Faster payment
Better brand
reputation
Momo: n=329 | ShopeePay: n=99
ZaloPay: n=84 | VietterPay: n=50
20. 20
Expectedly, 65% of users are indecisive or likely to switch their digital
wallets. To retain users, frequent promotions and acceptance to
various locations/platforms are the most important factors.
Q. Please indicated your intention to switch to another E-wallet | n=589
Q. Please indicate the main reasons for which you will continue to use the E-
wallet
Reason to continue using E-wallet
n=589
65%
are neutral to very
likely to switch to
another E-wallet
46%
50%
55%
70%
73%
Many friends/family use it
Provides relevant services (e.g.
movie tickets, travel, etc.)
Attractive point collection
scheme
Can be used at many
locations/platforms where I…
Frequent promotions
21. 21
T2B Pain points with E-wallet
Point collection and promotions can also boost usage
frequency. Additionally, since E-wallet is used mainly
for basic payment functions, having too many features
on display is unnecessary.
51%
52%
57%
Too many functions I do not use
Promotions are not attractive enough
Point collection scheme not attractive
enough
Q. Please indicate your level of agreement for the following obstacles/pain points with E-wallet | n=589
22. 29%
40%
45%
45%
53%
Complicated link-up with bank
account/ top-up process
Already have too many e-wallets
Security concerns
Do not see the difference with
current e-wallet
Happy with my current e-wallet
22
Needless to say, keeping current users ‘happy’ is key to retention. On the other hand, to acquire new
customers, an E-wallet needs to differentiate itself from competitors and address security concerns.
Seemingly, partnering with a super-app is also very helpful to broaden customer base.
Q. Please select the main reason for which you do not intend to start using a
new E-wallet
Reason not to start using a new E-wallet
n=503 Q. Please indicate the main source of influence for you to start using an E-wallet | n=589
82%
users start using an E-wallet because
it’s available for in-app purchases (E.g.
on Shopee, Grab, Zalo, etc.)
23. n=589
Factors considered when choosing or considering an E-wallet
Q. Please select all factors that you consider when choosing an E-wallet
A wide network of
acceptance points
and store partners is
considered to be
among the top
triggers for brand
consideration.
22%
23%
23%
31%
44%
50%
53%
55%
57%
61%
62%
63%
66%
Transaction limit
Ability to chat/interact with other users
Balance limit
Money management services
User experience
Integrated with frequently used apps
Used by many friends/family
Ease of sign-up process
Is accepted at many offline stores
Brand reputation
Connects to more bank accounts/card
In-app promotions
Is accepted at many online stores/platforms
23
24. 5%
15%
20%
21%
22%
25%
47%
Stopped using
Complicated sign up process
Limited choice of provider
Lack of understanding
Limited ability to connect accounts/card
Trust issues - privacy & security
Used to other payment methods
n=412
Reasons not to use E-wallets for non-users
Q. Please select the reason for which you do not use E-wallet (E-wallet non-users)
Familiarity with
other payment
methods is the
biggest barrier
for non-users to
start using E-
wallets. The
benefits of using
E-wallets should
be made more
apparent.
24
25. n=412
Potential triggers to convert non-users
Q. Please indicate the main source of influence for you to start using an E-wallet (E-wallet non-users)
To attract non-
users, boosting
referral schemes
from friends and
family appears to
be the most
effective method.
16%
36%
38%
38%
43%
Seeing many attractive/interesting ads
Attractive sign up promotions/schemes
Seeing many people around me use it
Practicality when paying on app (e.g. Shopee, Grab,
Zalo, etc.)
Recommended by friends/family
25
27. Though Gen X users are likely to maintain a smaller balance in their E-wallet (100K to 500K VND) compared to
younger age groups, they are more willing to make transactions of higher values.
In terms of brand performance, Momo has the highest number of Millennial users (at 59% usage rate). Gen Z
users prefer ShopeePay, whilst Gen X-ers tend to use multiple apps for their bill payments, though they prefer
ZaloPay.
Overall, different E-wallet usage behaviors can be observed across age groups:
• Gen Z users mainly use E-wallet for money transfer. Many functions/notifications are irrelevant to them.
To boost Gen Z retention, frequent promotions are necessary.
• Millennials tend to use E-wallets for many purposes from mobile top-up to food ordering. Thus, they are
more sensitive to promotions.
• Gen X users tend to use multiple E-wallets and digital banking services due to their high needs for bill
payments.
Interestingly, older age groups like Gen X and Millennials are more open to a new E-wallet as long as security
and practical functions are ensured. Gen Z and Millennials are more likely to be influenced by peers.
KEY FINDINGS
27
28. E-wallet usual balance
Q. Please indicate the usual balance in your E-wallets
Users of all age
groups typically
keep from 100K-
500K VND in
their E-wallet
balance.
24% 23%
19%
11%
7%
5%
10%
20%
24%
13% 13%
4%
10%
14%
17%
29%
13%
6%
11% 11% 13%
0%
5%
10%
15%
20%
25%
30%
Less than
100,000 VND
From 100,000
VND to 500,000
VND
From 500,000
VND to
1,000,000 VND
From 1,000,000
VND to
1,500,000 VND
From 1,500,000
VND to
2,000,000 VND
From 2,000,000
VND to
3,000,000 VND
More than
3,000,000 VND
Gen Z
(n=189)
Millennials
(n=313)
Gen X
(n=70)
28
29. E-wallet average monthly spending
Q. Please indicate your average monthly spending using E-wallets
Surprisingly, Gen X
are likely to spend
more money via E-
wallets than other
younger groups,
particularly Gen Z
who tends to make
transactions of lower
value mostly from
100K-500K VND.
7%
33%
22%
12%
10%
6%
8%
3%
21%
22%
14%
12% 12%
15%
1%
13%
24%
17%
13%
16%
14%
0%
5%
10%
15%
20%
25%
30%
35%
Less than
100,000 VND
From 100,000
VND to 500,000
VND
From 500,000
VND to
1,000,000 VND
From 1,000,000
VND to
1,500,000 VND
From 1,500,000
VND to
2,000,000 VND
From 2,000,000
VND to
3,000,000 VND
More than
3,000,000 VND
Gen Z
(n=189)
Millennials
(n=313)
Gen X
(n=70)
29
30. While Millennials use E-wallets for features such as mobile top-up or food
ordering, Gen Z prefer to use E-wallets for money transfer. For Gen X, bill
payment is the most frequently used function.
30
75%
65%
72%
67%
54%
46%
79%
75%
64% 65%
51% 50%
74%
87%
60%
70%
50%
47%
Mobile top-up Pay bills Transfer/receive money Online shopping Promotions Order food/drinks
Purposes to use E-wallet
Gen Z
(n=189)
Millennials
(n=313)
Gen X
(n=70)
Q. Please indicate the key reasons for using E-wallets
31. E-wallets’ ability to cater to diverse users’ need is their main attractor. Gen Z choose E-wallet over other
payment methods due to easy money transactions, and Gen X choose E-wallets to pay bills. However,
promotions are essential to Millennials, which might be due to their needs for various payment
services.
Q. Please select the key reasons for you to choose E-wallets over other payment methods Gen Z: n=189 | Millennials: n=313 | Gen X: n=70
72%
Easy to transfer/receive
money
66%
More promotions
71%
Functions to pay for
bill more
conveniently
31
32. Convenience & promotions are key for all age groups to keep on using E-wallets. Only
Gen Z & Millennials care more about frequent promotions, whilst Gen X are more
interested in the ability to use E-wallets at many locations.
Q. Please indicate the main reasons for which you will continue to use the E-wallet
Frequency promotions
Can be used at many
locations/platforms where I
purchase/sell
70%
75%
68%
71%
80%
73%
Gen Z: n=189 | Millennials: n=313 | Gen X: n=70 32
33. Most used brands
Q. Please indicate which of the following E-wallets you use the most
Momo, well-rated for its
payment features, is the
most used brand in all
age groups, especially
among Millennials.
Gen X users, who have
the most demand for bill
payments and range of
payment points, use
ZaloPay, ViettelPay,
Moca, and VNPT Pay
more often than
Millennials and Gen Z.
ShopeePay, on the other
hand, is most appealing
to Gen Z.
54%
24%
13%
6%
1% 1%
59%
16%
13%
8%
2%
0%
47%
1%
27%
13%
6% 6%
0%
10%
20%
30%
40%
50%
60%
70%
Momo ShopeePay
(AirPay)
ZaloPay ViettelPay Moca VNPT Pay
Gen Z
(n=189)
Millennials
(n=313)
Gen X
(n=70)
33
34. 34
Having fewer needs, Gen Z find the excessive functions & notifications on E-wallets as
their main downsides. Gen X find faults with E-wallets’ lack of online banking services,
security issues and limited acceptance as a payment methods by merchants.
56%
52%
57%
49%
41%
32% 33%
58%
52%
48%
42%
44%
37%
34%
56%
51%
49%
31%
46% 44% 46%
Point collection scheme not
attractive enough
Promotions are not
attractive enough
Too many functions I don't
use
Receive too many irrelevant
notifications
Unsure about security level
of my balance/transactions
Not many places accept e-
wallet payment
Lacks services provided by
internet banking
T2B Pain points with E-wallet Gen Z
(n=189)
Millennials
(n=313)
Gen X
(n=70)
Q. Please indicate your level of agreement for the following obstacles/pain points with E-wallet
35. Gen Z users seem to be overwhelmed with the wide variety of E-wallets. Thus, only unique
payment solutions can draw their attention to a new E-wallet. Unlike the younger users,
Gen X & Y users are less willing to try new E-wallets due to security concerns.
Q. Please select the main reason for which you do not intend to start using a new E-wallet Gen Z: n=163 | Millennials: n=265 | Gen X: n=60
50%
Already have too
many E-wallets
48%
Security concerns
45%
Security concerns
35
36. 36
For E-wallet non-users, it seems harder to attract new Gen Z users due to this generation’s
familiarity with E-wallets and higher E-wallet adoption. In contrast, to attract new Millennials and
Gen X users, providers should educate users of these generations to enhance understanding of E-
wallets.
51%
21% 20% 18% 18%
15%
45%
26% 24%
12%
21% 21%
36%
26%
19% 19% 21%
32%
0%
10%
20%
30%
40%
50%
60%
70%
Used to other payment
methods
Trust issues - privacy &
security
Limited ability to connect
accounts/card
Complicated sign up
process
Limited choice of
provider
Lack of understanding
Gen Z
(n=145)
Millennials
(n=196)
Gen X
(n=53)
Reasons not to use E-wallet for non-users
Q. Please select the reason for which you do not use E-wallet (E-wallet non-users)
37. A wide acceptance network would be the most effective source of influence
for Gen X. For Gen Z and Millennials, friends/family recommendation is a
key trigger.
Q. Please indicate the main source of influence for you to start using an E-wallet (E-wallet non-users) Gen Z: n=145 | Millennials: n=196 | Gen X: n=53
46%
Recommended by
friends/family
44%
Recommended by
friends/family
40%
Available for in-app
purchases (e.g. on
Shopee, Grab, Zalo,
etc.)
37
39. • Forty-eight percent of users in Hanoi and 44% of users in HCMC can’t differentiate among
E-wallets. Promoting the E-wallet’s convenience, relevance, and acceptance coverage
should be helpful to retain users at these locations.
• For users in other locations, ease of use, promotions and trendiness appear to be the key
drivers of intention to use a new E-wallet.
• Expectedly, security concerns remain the biggest barrier for new users, notably in Hanoi and
other locations outside of HCMC. On the other hand, users in HCMC expect more
connections to accounts/cards.
KEY FINDINGS
39
40. 40
Mobile top-up, utility bill payment, and money transfer are the most common services
across locations. However, users in HCMC and HN are more driven by promotions and
food ordering features than users in other locations.
69% 71%
60%
64%
48%
53%
80%
78%
73%
70%
55% 54%
82%
71%
65% 64%
34%
45%
Mobile top-up Pay bills Transfer/receive money Online shopping Order food/drinks Promotions
Hanoi
(n=219)
HCMC
(n=241)
Other
(n=129)
Reasons to use E-wallet
Q. Please indicate the key reasons for using E-wallets
41. Seemingly, urban users are experiencing app fatigue, notably in Hanoi, where 48% of users are
tired of many identical E-wallet options. Despite being happier with their current E-wallet
(62%), users in other locations are more reluctant learners: 30% of them are not willing to use
a new interface and have doubt about its security.
Reason not to use a new E-wallet
41
Q. Please select the main reason for which you do not intend to start using a new E-wallet
48%
42% 43%
47%
25%
44%
40%
43%
54%
28%
40%
35%
50%
62%
30%
Do not see the difference with
current e-wallet
Already have too many e-wallets Security concerns Happy with my current e-wallet Have to learn using new app
interface
Hanoi
(n=182)
HCMC
(n=208)
Other
(n=113)
42. Thus, relevant and convenient payment functions work best to retain urban
users, whilst ease of use and promotions are most appreciated by users in
other locations.
Reasons to choose E-wallet (Hanoi) Reasons to choose E-wallet (HCMC) Reasons to choose E-wallet (Other)
Q. Please select the key reasons for you to choose E-wallets over other payment methods
38%
40%
42%
48%
49%
56%
Faster offline payments
(more convenient)
Easy to track spending
Integrated in app
Better at collecting
points
Has many functions I
like (e.g. buying movie
tickets, travel, etc)
Faster online payments
(more convenient)
46%
51%
63%
64%
64%
68%
Faster offline payments
(more convenient)
Better at collecting
points
More promotions
Functions to pay for
bills more conveniently
Easy to transfer/receive
money from
friends/family
Faster online payments
(more convenient)
43%
46%
62%
67%
71%
74%
Integrated in app
Better at collecting
points
Functions to pay for
bills more conveniently
Faster online payments
(more convenient)
More promotions
Easy to transfer/receive
money from
friends/family
n=219 n=241 n=129
42
43. Similarly, availability of E-wallets in multiple apps is an effective source of
influence for new urban users, but users in other places are more influenced
by trends.
Q. Please indicate the main source of influence for you to start using an E-wallet (E-wallet non-users) Hanoi: n=122 | HCMC: n=113 | Other locations: n=177
41%
Available for in-app
purchases (e.g. on
Shopee, Grab, Zalo, etc.)
41%
Available for in-app
purchases (e.g. on
Shopee, Grab, Zalo,
etc.)
38%
Seeing many people
around me use it
Hanoi HCMC Other locations
43
44. Hanoi Other locations
Trust issues stand out as a major obstacle for attracting new users, notably in Hanoi
and other locations excluding HCMC. To HCMC users, increasing the number of
accounts/cards to which E-wallets can connect could help providers acquire new users.
Q. Please select the reason for which you do not use E-wallet (E-wallet non-users)
28%
Trust issues - privacy
& security
29%
Limited ability to
connect
accounts/card
24%
Trust issues - privacy
& security
44
Hanoi: n=122 | HCMC: n=113 | Other locations: n=177
HCMC
45. We help marketers to establish a return on
their ad investments
Media Hypotheses
Channel Hypotheses
Ad Format
Hypotheses
Creative Testing
Cross-Channel
Synergies
Brand Lifts
Campaign Impact
Validation
Brand Tracking
Digital Reach
Measurement
Cross-Media
Measurement
Media and Digital
Channel Mix
Optimization
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Media Performance
Benchmark
Brand Lift
Benchmark
Usage & Attitude
Path-to-Purchase
Touchpoints Study
Media Habits
Devices Usage
Digital Consumer
Segmentation
Understand
Your Audiences
Planning and
Executing
Measuring and
Validating
Learning and
Iterating
45
46. Our Solutions
Agile research products that gives you direct
consumer response and allows you to make fast
decisions. Why us?
Agile research approach
Best-in-class survey methodology
Largest and most accurate online
community in Southeast Asia
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(*) Price is applicable for a standard sample size of 300. 46
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