This document discusses environmental scanning, which involves acquiring and using external information that could impact an organization. It describes various techniques for environmental scanning, including systematic or intuitive approaches. Regular, ad hoc, and continuous scanning are mentioned as types of scanning. Scanning can focus on business, technology, or people. The external environment includes macro factors like politics, economy, society, and technology, as well as micro factors like the five competitive forces. Internal scanning examines employee interactions, organizational structure, strengths/weaknesses, branding, and management.