The document outlines assignments and content for an entrepreneurship course, including: - Assignments such as interviewing an entrepreneur, reviewing an innovative company, and completing TED-Ed exercises. - Discussions of key entrepreneurship concepts like identifying problems to solve, assessing business ideas, and the traits of entrepreneurs. - Sections on communication skills, self-awareness, and getting business ideas started by determining what problems need solutions. - Links to course content on the instructor's website richardlucas.com.

1. Richard Lucas
27th
January 2019
www.richardlucas.com

2. Expectations/commitments
• Be useful/share
knowledge
• JRL rule
• Active participation,
motivation &
involvement
• Assignment done on time
• Punctuality
• Respect
• Code of Conduct
• Attention
• Experience
• Thought
• Commitment
• What I wish I’d known
• Learn from my mistakes
• Tips and tricks
• Customized
richardlucas.com

3. Selling dragons by the Wawel
Castle in 1991
Cash
Costs
Clients
Competition
Products
Process
Plan
What was wrong/right with this idea?

4. Ice Cream
Factory
Challenge
Richard in 1982

5. Assignments
•Entrepreneur interview
•Innovation/entrepreneurship
company review
•TED-ED exercises.
richardlucas.com

6. Assignments
•Entrepreneur interview
•Innovation/company review
•TED-ED exercises
richardlucas.com

7. TED-Ed exercises
Learning how to learn (and teach)
richardlucas.com

8. Entrepreneur interview
Find an entrepreneur, interview her/
him, publish it, send me a link
richardlucas.com

9. Innovation Review
Find an entrepreneur, interview him/
her, publish it, send me a link
richardlucas.com

10. Structure and goals of the
course
• Improve understanding of entrepreneurship
• Make you aware of
• your strengths and capabilities
• Entrepreneurs’ skills and competences
• Enhance skills & competences
• “Battle Readiness”
• Tips and Tricks
• What ever you ask for
richardlucas.com

11. Entrepreneurship
(work by yourselves for 5 minutes)
What do entrepreneurs do? /What is an
entrepreneur ? How do entrepreneurs describe
themselves
What are the characteristics of an
entrepreneur
What is an entrepreneurial
organisation?
Why is entrepreneurship
important ?
richardlucas.com

12. Entrepreneurship?
Make four groups
Compare your notes
Find differences/gaps
what you had that other people noted
what you were missed that other people had
Chose a leader to share what the group thinks
is most importantrichardlucas.com

13. What did you learn?
More than one definition/meaning
Common themes
Tries to make things happen that otherwise wouldn’t
Good at dealing with change, making change
Starting new things, initiator, organiser, catalyst
Spotting opportunity and acting on it
…………
richardlucas.com

14. TED-Ed Ashton Kutcher
richardlucas.com

15. Break
richardlucas.com

16. Self Awareness
and
communication
Why do we need to know our
own character, skills and
weaknesses?
richardlucas.com

17. Rudolph’s Revenge
richardlucas.com

18. Self Awareness
Why do we need to know our
own skills and weaknesses?
richardlucas.com

19. Dialogue
Cards
Given the choice of
anyone in the world
whom would You want
as a dinner guest?
Kogo z całego świata
chciał(a)byś gościć na
kolacji?
1
Given the choice of
anyone in the world
whom would You want
as a dinner guest?
Kogo z całego świata
chciał(a)byś gościć na
kolacji?
2
Given the choice of
anyone in the world
whom would You want
as a dinner guest?
Kogo z całego świata
chciał(a)byś gościć na
kolacji?
3

20. Self Awareness and
communication
What are you best at, what are you
worst at (3 mins alone)
Interview your neighbor
Report back to the group
How good was the report
richardlucas.com

21. Pre Course Questionnaire
The videos
richardlucas.com

22. The videos
•Thank you
•What did you learn?
•Lighting ?
•Why is it important to be good
richardlucas.com

23. Communication
•(Do you) choose the context
•Speech, one on one, public
space, skype, (video), noisy,
quiet, my office, place
•Objectives
richardlucas.com

24. Communication Goals
What are you trying to achieve?
Transmission/Receipt of information
Change of behaviour
Motivation/Skills
richardlucas.com

25. How to speak so want to
people listen
richardlucas.com

26. Appraisals
Why do appraisal matter?
richardlucas.com

27. Communication
richardlucas.com

28. Communication
•What are the key features of good
communication
•How do you know when someone is
communicating well.
richardlucas.com

29. Feedback
richardlucas.com

30. Break
richardlucas.com

31. Business ideas and
getting things started
What are the characteristics of a good business idea?
What questions do you need to ask to decide if a
business idea is a good idea?
(work by yourself for 3 minutes)
richardlucas.com

32. Business ideas and getting
things started
Make four groups
Compare your notes
Find differences/gaps
what you had that other people noted
what you were missed that other people had
Chose a leader to share what the group thinks
is most importantrichardlucas.com

33. What are (business) ideas
• Solve problems (Whose?) Why?
• Explain things (how?)
• Business ideas
• Create value
• Faster, better, cheaper
• Do things you couldn’t do before
• Non business ideas
richardlucas.com

34. What/Whose problem are you
trying to solve
Whats wrong with
•“I can do web pages” ”I can clean gardens” “I
can make more money doing this for clients
than having a job” “I can do it better and
cheaper”
•The way it is done now is “expensive,
annoying, doesn’t address my (someone else’s
)needs
•If you don’t have an idea… then…
richardlucas.com

35. How to get something new
started
• Look for problems (yours, other people’s)
• Use you eyes, ears, and brain
• Talk to people, listen and think
• Ask people to show up (who, how)
• See if they come
• …… CTAs..
richardlucas.com

36. Before you start
• Buy what you want to sell
• Learn to love rejection/tough questions. Encourage friends to
be rude - what’s wrong with my idea/
• Be confident enough to think about what you are bad at
• Teach yourself how to sell
• Talk, think about „making it happen/making money out of
”, not „the idea”
• How to it? Process and organisation. mbA
richardlucas.com

37. richardlucas.com
Accept (even <3) rejection

38. Ideas
richardlucas.com

39. Is a process an idea?
richardlucas.com