Proprietary and Confidential
START UP
SECRETS
An insider’s guide to unfair competitive advantage
Mastering the gift of mutual mentorship
@underscorevc startupsecrets.com
Proprietary and Confidential
Mastering
the gift of
mutual
mentorship
Agenda
• 5:15-5:25 - Introductions – Mentors, Mentees
• 5:25-5:45 - Mutual mentorship
• 5:45-6pm – Setting great objectives
• 6-7pm – Breakouts on goal setting
• 7-7:20pm – Group readout of objectives
• 7:20-8pm – Dinner/networking
Proprietary and Confidential 5
Proprietary and Confidential
6
Why do we do this?
● Community-driven approach to entrepreneurship
● Support founders at the earliest stages
● Make Boston the best place to start a company
Proprietary and Confidential
12
teams
(over 120
applications)
20+
Mentors
30+
hours
Content &
workshops
2019
● AI / ML
● Mobility / Routing
● Security
● DevOps
● Future of Intelligent Work / Collaboration
Proprietary and Confidential
Introductions
• Name
• Company – tweet description
• One thing you want to learn
Proprietary and Confidential
Community to learn
 Peers
 Mentors
 Core Community
 Underscore team
10
Proprietary and Confidential
Community
11
Team Core Mentor
_U Investment
Associate Liaison
_U Investment
Team Member
Allparel Amory Wakefield Julia Lily
AllSpice Jon McEleney Julia John
Bountium David Fragel Blaze Richard
Breen Technologies Sanjeev Banerji Blaze Lily
BusRight Jesse Bardo Cameron John
Frase AI Anthony Habayeb Cameron Michael
Entheleon Jason Burke Blaze Lily
Marlo Matt Bilotti Julia Lily
Posh Jeff Barnett Julia Michael
Routable.ai Rob Stevens Cameron Richard
TransKey Chris Wolfel Cameron Richard
Wabbi Ellen Nussbaum & Phil Francisco Blaze Richard
Proprietary and Confidential 12
Mentoring is a gift…
startupsecrets.com@underscorevc
Proprietary and Confidential
 Are you seeking a handout or real help?
 Do you want an answer or are you really
looking to learn?
13
Do you know what help you want and how
to ask for it?
startupsecrets.com@underscorevc
Proprietary and Confidential
Think of it as a game of Chess…
15startupsecrets.com@underscorevc
The MIT Sloan Review
Proprietary and Confidential
You can easily ask for the next move…
16startupsecrets.com@underscorevc
Proprietary and Confidential
But wouldn’t you rather learn how to master
the game?
17startupsecrets.com@underscorevc
Proprietary and Confidential
Answers are for history lessons
Questions are for future breakthroughs
Breakthroughs present opportunities for
Startups
18startupsecrets.com@underscorevc
“We cannot solve our problems with the
same thinking we used when we created
them."
Albert Einstein
Proprietary and Confidential
Skills
Proprietary and Confidential
Question the Answers!
22startupsecrets.com@underscorevc
 Are they appropriate for YOU?
 Tempt you to take the road already traveled
 Don’t develop curiosity…
 Combinatorial thinking can be much more powerful than individual
answers
 … and what happens when you don’t have someone there to give you
answers?
Proprietary and Confidential
Mentees: How about asking for
questions?
23startupsecrets.com@underscorevc
 SERIOUSLY!
• Think about it… when you were
asked a really great question, did it
get your mind working?
• Consider asking your mentor for great
questions to help you puzzle the
answer for yourself…
…enabling the “AHA!” moment
Proprietary and Confidential
Mentees: What’s stopping you from
answering your own questions?
24startupsecrets.com@underscorevc
 What do you need?
• A new skill?
• An experience?
• Some knowledge?
 How and where can I best get these?
 Is it one-off help or is it an enduring kind of learning you need?
Mentorship is often only a part of the solution
Sometimes mentors are just pointers to other resources
Proprietary and Confidential
Mentors & Mentees
25startupsecrets.com@underscorevc
So how do you find the right questions?
 Could you ask the market ?
• Ask the customer, user, potential market?
 At least understand their view of the problem
• _U First participants: engage our Core Community
 Earn their trust
Proprietary and Confidential
Tools
26startupsecrets.com@underscorevc
 Tools for guiding you to the right questions…
• Field work
• Surveys
• Landing Pages
• Prototypes (paper, web, UX)
• Discovery, exploration
• Research
• Brainstorming
• Etc…
• Frameworks (my personal favorite)
Proprietary and Confidential
Exercise
Mentors
How can you help them find a
way to iterate quickly and
effectively?
Mentees
What is one thing you’d like to
test? How could you test it
quickly and easily?
Proprietary and Confidential
Startup Secret:
“Don’t take advice blindly, take it mindfully”
Your mind and instincts are your best resources to set a course for something that can work forYOU.
Proprietary and Confidential
Mentors: Develop your Mentees!
31startupsecrets.com@underscorevc
 AHA!
 Eureka!
 &*!^#%!
Proprietary and Confidential
Enabling the Eureka! moment…
32startupsecrets.com@underscorevc
 Mentor to Mentee test:
• If I give you this answer, then what will you do with it?
• What comes next?
(Hint: If it only advances you one step, it's probably not a good question or answer.
Remember the chess game, are you helping them master it?)
Proprietary and Confidential
Enabling the Eureka! moment…
33startupsecrets.com@underscorevc
 Example:
Question for answer:
• Mentee:
 Should I price this at x or y?
• Mentor:
 y
 Question for question:
• Mentee:
 How should I charge for my product?
• Mentor:
 Where is the core value?
 Who will see that and how will they value it?
 How will you prove that value?
Proprietary and Confidential
Mentors: What are you trying to develop in
your Mentee?
34startupsecrets.com@underscorevc
 Mentors, if you’re not giving Mentees answers, what are you giving them?
• Curiosity
• Joy of learning
• Confidence to try
• Resourcefulness, initiative – eg EXTERNAL validation
 A journey from AHA to WOW - I can do this !!
• Enlightenment
Proprietary and Confidential
Mentors
35startupsecrets.com@underscorevc
 Be open, honest and accurate wherever possible
 Don’t be afraid to say you don’t know!
 Always look for teaching moments
 Bring humor, have fun!
“To encourage and beyond!”
with apologies to Buzz Lightyear
Proprietary and Confidential
Remember
36startupsecrets.com@underscorevc
 For Startups in particular:
“There is no failure, only learning”
#nomorefear #onlylearning
 So make it safe and leave room to fail / learn
Proprietary and Confidential
Startup Secret:
“Things are rarely ever as good as they seem,
or as bad as they seem in the moment”
THE MENTOR’S ROLE IS TO PICK THE MENTEE UP WHEN THEY ARE DOWN,
AND KEEP THEM FROM RISING TOO FAR UP!
Proprietary and Confidential
How we’ll work together
 Weekly check-ins (in person or calls)
• Progress against milestones
• Challenges
• Help needed
 ”Board meetings” (3x)
• Updates in advance (written)
• Discussion – key strategic questions against milestones
 What’s not going well?
 Where do you need help?
38
Proprietary and Confidential
How do you know you’re a good mentor or
mentee?
39startupsecrets.com@underscorevc
 Is this working?
• Ask for feedback!
 How do you improve?
• Ask for measures for success!
Proprietary and Confidential
Record & review regularly
40startupsecrets.com@underscorevc
 Mentees - record what you learned!
• Share with your mentor at your next checkpoint
• How you learn is a great guide for your mentor to teach you
 Mentors – figure out how to coach your specific mentee
• Everyone learns differently, successes AND failures
 Book: "On Managing Yourself”
 Review regularly
• Mutual feedback
• If the relationship isn’t working… it won’t fix itself!
Proprietary and Confidential
Mentoring is a gift…
41startupsecrets.com@underscorevc
 The question is:
• Do you have it?
or
• Do you give it?
Neither: At it’s best, giving and receiving
Proprietary and Confidential
42
The importance of YOU in the equation…
“Nothing is impossible, the word itself says I’m
possible."
- Audrey Hepburn
Proprietary and Confidential
Milestones
Proprietary and Confidential
Setting milestones for the summer
Team
(if applicable)
What are key hires that will move the business (if any)? Or advisors?
Problem Are you solving a valuable problem uniquely well? How will you define and qualify your problem?
Product What do you need to build to make your product differentiated, valuable and a “need to have”?
Customers & Go-to-
Market
How will you define and go after your target segment?
Business model How to you create leverage in your business model?
Proprietary and Confidential
Deliverable: 3 objectives for the UFirst program
(8 weeks)
45
Objective
What business outcome do you
want to achieve
Key Results
How will you know if you’ve
achieved it (measurable)
Initiatives
What activities will get
you there
Who
Who is
responsible for
delivering
(1)
(2)
(3)
Proprietary and Confidential
Readout
Proprietary and Confidential
Proprietary and Confidential
WELCOME
Proprietary and Confidential
Thank you!
@underscorevc #startupsecrets

Mastering Mutual Mentorship

  • 1.
    Proprietary and Confidential STARTUP SECRETS An insider’s guide to unfair competitive advantage Mastering the gift of mutual mentorship @underscorevc startupsecrets.com
  • 2.
    Proprietary and Confidential Mastering thegift of mutual mentorship Agenda • 5:15-5:25 - Introductions – Mentors, Mentees • 5:25-5:45 - Mutual mentorship • 5:45-6pm – Setting great objectives • 6-7pm – Breakouts on goal setting • 7-7:20pm – Group readout of objectives • 7:20-8pm – Dinner/networking
  • 3.
  • 4.
    Proprietary and Confidential 6 Whydo we do this? ● Community-driven approach to entrepreneurship ● Support founders at the earliest stages ● Make Boston the best place to start a company
  • 5.
    Proprietary and Confidential 12 teams (over120 applications) 20+ Mentors 30+ hours Content & workshops 2019 ● AI / ML ● Mobility / Routing ● Security ● DevOps ● Future of Intelligent Work / Collaboration
  • 6.
    Proprietary and Confidential Introductions •Name • Company – tweet description • One thing you want to learn
  • 7.
    Proprietary and Confidential Communityto learn  Peers  Mentors  Core Community  Underscore team 10
  • 8.
    Proprietary and Confidential Community 11 TeamCore Mentor _U Investment Associate Liaison _U Investment Team Member Allparel Amory Wakefield Julia Lily AllSpice Jon McEleney Julia John Bountium David Fragel Blaze Richard Breen Technologies Sanjeev Banerji Blaze Lily BusRight Jesse Bardo Cameron John Frase AI Anthony Habayeb Cameron Michael Entheleon Jason Burke Blaze Lily Marlo Matt Bilotti Julia Lily Posh Jeff Barnett Julia Michael Routable.ai Rob Stevens Cameron Richard TransKey Chris Wolfel Cameron Richard Wabbi Ellen Nussbaum & Phil Francisco Blaze Richard
  • 9.
    Proprietary and Confidential12 Mentoring is a gift… startupsecrets.com@underscorevc
  • 10.
    Proprietary and Confidential Are you seeking a handout or real help?  Do you want an answer or are you really looking to learn? 13 Do you know what help you want and how to ask for it? startupsecrets.com@underscorevc
  • 11.
    Proprietary and Confidential Thinkof it as a game of Chess… 15startupsecrets.com@underscorevc The MIT Sloan Review
  • 12.
    Proprietary and Confidential Youcan easily ask for the next move… 16startupsecrets.com@underscorevc
  • 13.
    Proprietary and Confidential Butwouldn’t you rather learn how to master the game? 17startupsecrets.com@underscorevc
  • 14.
    Proprietary and Confidential Answersare for history lessons Questions are for future breakthroughs Breakthroughs present opportunities for Startups 18startupsecrets.com@underscorevc “We cannot solve our problems with the same thinking we used when we created them." Albert Einstein
  • 15.
  • 16.
    Proprietary and Confidential Questionthe Answers! 22startupsecrets.com@underscorevc  Are they appropriate for YOU?  Tempt you to take the road already traveled  Don’t develop curiosity…  Combinatorial thinking can be much more powerful than individual answers  … and what happens when you don’t have someone there to give you answers?
  • 17.
    Proprietary and Confidential Mentees:How about asking for questions? 23startupsecrets.com@underscorevc  SERIOUSLY! • Think about it… when you were asked a really great question, did it get your mind working? • Consider asking your mentor for great questions to help you puzzle the answer for yourself… …enabling the “AHA!” moment
  • 18.
    Proprietary and Confidential Mentees:What’s stopping you from answering your own questions? 24startupsecrets.com@underscorevc  What do you need? • A new skill? • An experience? • Some knowledge?  How and where can I best get these?  Is it one-off help or is it an enduring kind of learning you need? Mentorship is often only a part of the solution Sometimes mentors are just pointers to other resources
  • 19.
    Proprietary and Confidential Mentors& Mentees 25startupsecrets.com@underscorevc So how do you find the right questions?  Could you ask the market ? • Ask the customer, user, potential market?  At least understand their view of the problem • _U First participants: engage our Core Community  Earn their trust
  • 20.
    Proprietary and Confidential Tools 26startupsecrets.com@underscorevc Tools for guiding you to the right questions… • Field work • Surveys • Landing Pages • Prototypes (paper, web, UX) • Discovery, exploration • Research • Brainstorming • Etc… • Frameworks (my personal favorite)
  • 21.
    Proprietary and Confidential Exercise Mentors Howcan you help them find a way to iterate quickly and effectively? Mentees What is one thing you’d like to test? How could you test it quickly and easily?
  • 22.
    Proprietary and Confidential StartupSecret: “Don’t take advice blindly, take it mindfully” Your mind and instincts are your best resources to set a course for something that can work forYOU.
  • 23.
    Proprietary and Confidential Mentors:Develop your Mentees! 31startupsecrets.com@underscorevc  AHA!  Eureka!  &*!^#%!
  • 24.
    Proprietary and Confidential Enablingthe Eureka! moment… 32startupsecrets.com@underscorevc  Mentor to Mentee test: • If I give you this answer, then what will you do with it? • What comes next? (Hint: If it only advances you one step, it's probably not a good question or answer. Remember the chess game, are you helping them master it?)
  • 25.
    Proprietary and Confidential Enablingthe Eureka! moment… 33startupsecrets.com@underscorevc  Example: Question for answer: • Mentee:  Should I price this at x or y? • Mentor:  y  Question for question: • Mentee:  How should I charge for my product? • Mentor:  Where is the core value?  Who will see that and how will they value it?  How will you prove that value?
  • 26.
    Proprietary and Confidential Mentors:What are you trying to develop in your Mentee? 34startupsecrets.com@underscorevc  Mentors, if you’re not giving Mentees answers, what are you giving them? • Curiosity • Joy of learning • Confidence to try • Resourcefulness, initiative – eg EXTERNAL validation  A journey from AHA to WOW - I can do this !! • Enlightenment
  • 27.
    Proprietary and Confidential Mentors 35startupsecrets.com@underscorevc Be open, honest and accurate wherever possible  Don’t be afraid to say you don’t know!  Always look for teaching moments  Bring humor, have fun! “To encourage and beyond!” with apologies to Buzz Lightyear
  • 28.
    Proprietary and Confidential Remember 36startupsecrets.com@underscorevc For Startups in particular: “There is no failure, only learning” #nomorefear #onlylearning  So make it safe and leave room to fail / learn
  • 29.
    Proprietary and Confidential StartupSecret: “Things are rarely ever as good as they seem, or as bad as they seem in the moment” THE MENTOR’S ROLE IS TO PICK THE MENTEE UP WHEN THEY ARE DOWN, AND KEEP THEM FROM RISING TOO FAR UP!
  • 30.
    Proprietary and Confidential Howwe’ll work together  Weekly check-ins (in person or calls) • Progress against milestones • Challenges • Help needed  ”Board meetings” (3x) • Updates in advance (written) • Discussion – key strategic questions against milestones  What’s not going well?  Where do you need help? 38
  • 31.
    Proprietary and Confidential Howdo you know you’re a good mentor or mentee? 39startupsecrets.com@underscorevc  Is this working? • Ask for feedback!  How do you improve? • Ask for measures for success!
  • 32.
    Proprietary and Confidential Record& review regularly 40startupsecrets.com@underscorevc  Mentees - record what you learned! • Share with your mentor at your next checkpoint • How you learn is a great guide for your mentor to teach you  Mentors – figure out how to coach your specific mentee • Everyone learns differently, successes AND failures  Book: "On Managing Yourself”  Review regularly • Mutual feedback • If the relationship isn’t working… it won’t fix itself!
  • 33.
    Proprietary and Confidential Mentoringis a gift… 41startupsecrets.com@underscorevc  The question is: • Do you have it? or • Do you give it? Neither: At it’s best, giving and receiving
  • 34.
    Proprietary and Confidential 42 Theimportance of YOU in the equation… “Nothing is impossible, the word itself says I’m possible." - Audrey Hepburn
  • 35.
  • 36.
    Proprietary and Confidential Settingmilestones for the summer Team (if applicable) What are key hires that will move the business (if any)? Or advisors? Problem Are you solving a valuable problem uniquely well? How will you define and qualify your problem? Product What do you need to build to make your product differentiated, valuable and a “need to have”? Customers & Go-to- Market How will you define and go after your target segment? Business model How to you create leverage in your business model?
  • 37.
    Proprietary and Confidential Deliverable:3 objectives for the UFirst program (8 weeks) 45 Objective What business outcome do you want to achieve Key Results How will you know if you’ve achieved it (measurable) Initiatives What activities will get you there Who Who is responsible for delivering (1) (2) (3)
  • 38.
  • 39.
  • 40.
  • 41.
    Proprietary and Confidential Thankyou! @underscorevc #startupsecrets