This document discusses using virtualized policy control to customize enterprise data plans. It describes how current enterprise plans are "one-size-fits-all" but virtualization allows customization. It then presents a case study of a company called Moca that needs department-specific data budgets, quality of service for key apps, and roaming by user profiles. It explains how virtualized policy control resources can be used to define user profiles, provide dedicated services, and scale resources to meet Moca's changing needs.