Improving their customers’ experience of the network and increasing network ROI are business critical for MNOs but lack of visibility is hampering efforts to achieve this. NxM is the answer. What is NxM and how will it help MNOs?

1. network
experience
management
From sub-optimal, network-centric to
optimal, network-experience focused

2. customer/user experience
of mobile network operators
(MNOs) see customer/user
experience as business
critical…
…but it’s also a complex
concept to understand,
assess, and optimize/manage
76%

3. customer/user experience
of MNOs think they
clearly/fully understand
what their customers’
experience is
20%
Only

4. network quality/experience
Key competitive asset for MNOs
Drives churn and service uptake
Should link to customer profile/value

5. network-related challenges
return on investment (ROI)
customer
experience
operational
agility
end-to-end (e2e)
performance
network
infrastructure
customer
expectations
complexity
competition/
regulation
cost
rely on network
KPIs only?
cannot get
e2e visibility?
maintain
domain silos?
need new
tech/capacity?
? ?

6. need for a different
approach
optimal
equipment-independent
expert
To understand and manage how
MNO customers experience network
performance, and to increase
network ROI

7. need to focus on:
Customer
experience
of the network
$

8. need to focus on:
End-to-end
network
performance

9. need to focus on:
Agile
network
operation

10. need to focus on:
Targeted
network
infrastructure

11. network experience management (NxM)
Increased network ROI
Customer
experience
of the network
Agile
network
operation
Targeted
network
infrastructure
End-to-end
network
performance
$

12. network experience
management (NxM)
The optimal
equipment-independent
expert approach
enabling MNOs to understand and
manage how their customers
experience network performance, and
to increase network ROI

13. NxM and the network of the future
5G expected to
improve network
experience
To begin with,
5G emergence will
magnify challenges
NxM can smooth
the road to 5G,
regardless of
launch timeline
5G strategy must
consider customer
needs and network
ROI, i.e. rely on NxM

14. for more details
Download the NxM report*
Visit the Amdocs website Contact Amdocs
Read blogs about NxM
*NOTE
Stats in Slides 2 and 3 are based on a Rethink Technology Research 2016 survey
and a new report that focuses on NxM entitled:
A new era for wireless: from network to network-experience focused –
How to address the top-10 challenges identified by mobile network operators