From our keynote at the Enterprise 2.0 Conference in San Francisco, November 4th, 2009, where we dropedp some of the biggest findings from our ongoing research into Enterprise 2.0 Adoption in 10,000+ employee organizations. What are the Enterprise 2.0 Thoroughbreds doing that you aren't, and where did the stumble, so that you won't?

1. Enterprise 2.0
From the Horse’s Mouth
Presented by

2. 1. 10,000+ Employees
2. E2.0 Beyond Pilot/In Production
3. Senior Management Jockeys
4. Thousands of Engaged Users
5. Command $ Million+ Budgets
6. Budget Based on Actual Spend
7. Multidisciplinary E2.0 teams

3. @20Adoption - www.20adoptioncouncil.com

4. One Key Finding...
Resistance is Real!

5. Vote for the Resistance!
Top Resistance is?
Management? IT? Users?

6. NO!

7. Resistance is Real
Mgmt Users
IT
∆4
0%
72%
64% Experienced
49% Experienced
Experienced 38% 40%
Overcame Overcame 32%
Overcame
Source: Information Architected and The 2.0 Adoption Council

8. Deeper into User Issues
ned for the report
And mo re... stay tu
User Community
Resistance Support
Training
Requirements
72% 72%
Experienced Experienced
50%
32% Experienced 37%
Overcame 32%
Overcame Overcame
Source: Information Architected and The 2.0 Adoption Council

9. Deeper into Management
y tuned for the report
And m ore... sta
Mgmt Measuring
Resistance ROI Lack of Vision
64% 69% 67%
Experienced Experienced
Experienced
40%
Overcame
24%
12% Overcame
Overcame
Source: Information Architected and The 2.0 Adoption Council

10. Deeper into IT Issues
tu ned for the report
And m ore... stay
Technology
Immaturity of Integration
Technology
IT Resistance
63%
49% 54% Experienced
Experienced 38%
Overcame
Experienced
38%
Overcame
17%
Overcame
Source: Information Architected and The 2.0 Adoption Council

11. Long Tail of 2.0 Budgets
Top Two: And more... stay tuned for the
report
Software 21%
Staffing 19% Adoption Disconnect:
#8 Ongoing Community Mgmt 5%
#10 Training 4%
#11 Internal Communications 3%
21%
19%
10% 10%
8%
6% 6% 5% 5% 4% 3%
1%
1 2 8 10 11
Source: Information Architected and The 2.0 Adoption Council

12. Budgets for Entire E2.0 Initiative
?
tr um - caused by
Spend ing across spec
(stay tuned for the report)
41%
35%
22%
< $500k $500k - 1 Mill > $1 Million
Source: Information Architected and The 2.0 Adoption Council

13. he 2.0 Thoroughbreds
L essons Lea rned from t
Enterprise 2 .0 isn’t Free
up” Systems is Simple
“Standing Requires...
g Adoption i sn’t Magic,
Drivin
Resources
Time
Focus
Money
Bottom Line: Stop Horsing Around

14. Thank You
For underwriting this research project

15. surveys.crowdcast.com/adoption
Join the action
in the
Adoption Index
Prediction
Market

16. Stay tuned fo
r the report..
.
Questions? See us @ Unconference
Carl Frappaolo Dan Keldsen
Co-founder, Principal Co-founder, Principal
cf@InformationArchitected.com dk@InformationArchitected.com
twitter.com/carlfrappaolo twitter.com/dankeldsen
617-933-2584 617-933-9655
www.InformationArchitected.com