Not all Participants are Created Equal!
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Social Fundraising expert Andy Welkley walks you through how you can help customize a top notch peer to peer fundraising strategy to fit any participant. See results instantly from your participants at your next event.
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Not all Participants are Created Equal!
- 1. 9/11/2013 Footer 1 NOT ALL PARTICIPANTS ARE CREATED EQUAL! Presented by Andy Welkley Product Marketing Manager – Peer to Peer AKA: Cap’t Andy
- 2. 9/11/2013 Footer 2 • Recognize the differences between participants • Understand the fundraising capability of these groups • Learn strategies to segment communications to these groups • Maximize the performance and retention of participants TODAY’S OBJECTIVES
- 3. 9/11/2013 Footer 3 OVERALL: EVENT PARTICIPANTS ARE INCREASING 2010 – 2011 Median Change
- 4. 9/11/2013 Footer 4 OVERALL: ONLINE REVENUE IS INCREASING 2010 – 2011 Median Change
- 6. 9/11/2013 Footer 6 WHO ARE THE MAJOR GROUPS? • Returning Participants • Top Fundraisers • Team Captains • First Timers 5K today!
- 7. 9/11/2013 Footer 7 KEY FINDING: RETURNING VS. NEW PARTICIPANTS
- 8. 9/11/2013 Footer 8 PROBLEM: RETAINED PARTICIPANTS ARE ENDANGERED SPECIES!
- 9. 9/11/2013 Footer 9 HOW DO WE BRING THEM BACK?
- 10. 9/11/2013 Footer 10 MAKE IT MEMORABLE! MAKE IT ALIGN WITH YOUR MISSION…
- 11. 9/11/2013 Footer 11 BEGIN WITH THE END IN MIND
- 12. 9/11/2013 Footer 12 SURVEY SAYS!
- 13. 9/11/2013 Footer 13 STAY IN TOUCH! Thank you notes Stories of how donations helped your organization Reminders of the upcoming event date & registration
- 14. 9/11/2013 Footer 14 TOP FUNDRAISERS!!!
- 15. 9/11/2013 Footer 15 • Passionate about your cause! • Productive Network • Active communicators / influencers – email, social media WHAT MAKES THEM SPECIAL?
- 16. 9/11/2013 Footer 16 YOUR HELP MAKES A DIFFERENCE!
- 17. 9/11/2013 Footer 17 TELL STORIES FOR DEEPER IMPACT YOUR STORY THEIR STORIES
- 21. 9/11/2013 Footer 21 IDEAS TO RECOGNIZE THEM
- 23. 9/11/2013 Footer 23 ONLINE: CULTIVATION & MILESTONES
- 24. 9/11/2013 Footer 24 DAY OF THE EVENT
- 25. 9/11/2013 Footer 25 TEAM CAPTAINS – KEY TO RAISING MORE $$
- 26. 9/11/2013 Footer 26 KEY FINDING: TEAM CAPTAINS OUTPERFORM IN EVERY CATEGORY
- 27. 9/11/2013 Footer 27 TEAM CAPTAIN FOCUSED STRATEGIES
- 28. 9/11/2013 Footer 28 These social fundraisers have been known to increase fundraising results by 40%!
- 29. 9/11/2013 Footer 29 •Stories •Statistics •Support GIVE THEM THE 3 S’S
- 31. 9/11/2013 Footer 31 Make it easy… Give them a platform… Thank them!
- 33. 9/11/2013 Footer 33 FIRST TIME PARTICIPANTS
- 34. 9/11/2013 Footer 34 Communicate, Coach and Motivate • „Personal Trainer‟ coaching emails, tips and instructions • Automatically send emails based on activities • News feeds for event updates • Prompt participants with action items in HQ • “Badging” – Reinforce successes and milestones COMMUNICATION TO THE NEWBIE
Editor's Notes
- It is no surprise returning participants will raise more than new participants. Let’s strategize on how we can increase our retention efforts to ensure more of our participants are coming back.
- As a result of sending more emails and using the online tools, returning participants significantly out-perform participants who are new to the online fundraising tools.
- DEREKAs with donor cultivation, an important part of participant cultivation is recognitionAs Chris raises money towards his goal: his thermometer on his personal page is dynamically adjusted (explain about TR thermometers) “milestone” badges are dynamically added to his page recognizing his progress (fundraising level, self-donor, etc.) as he reaches a milestone badge, he automatically receives a personalized email recognizing his progress Chris takes his position at the top of list of top fundraisers, giving other participants a competitive push
- DEREKAs with donor cultivation, an important part of participant cultivation is recognitionAs Chris raises money towards his goal: his thermometer on his personal page is dynamically adjusted (explain about TR thermometers) “milestone” badges are dynamically added to his page recognizing his progress (fundraising level, self-donor, etc.) as he reaches a milestone badge, he automatically receives a personalized email recognizing his progress Chris takes his position at the top of list of top fundraisers, giving other participants a competitive push
- Team captains outperform in every category – what are you doing to cultivate them differently?
- Team Captains are your event’s super heroes. How are you recruiting, cultivating, rewarding and communicating with them different than the rest of your participants. What tools do they need to be successful?Highlight the importance of teaching your Team Captains to delegate and recruit co-captains so they don’t burn out.