This document summarizes a campaign for a charity in the New Forest area that helps young people facing issues like homelessness, drug abuse, and mental health problems. The charity was facing funding cuts and needed to raise awareness and donations. The campaign objectives were to increase social media followers/likes and get press mentions to raise awareness, and connect with local businesses to encourage donations. Tactics included increased social media activity and networking. Problems arose when the charity hired a new social media expert and needed to restructure, so deliverables provided a package of materials they could implement later. Key successes were tripling website traffic and increasing Twitter followers by 30%.
Senior living communities can benefit by adding social media to their marketing mix. Melanie Jongsma and Randy Eilts explained how at the 2011 LeadingAge Conference in Washington DC.
Integrating a Social Media Program: Two Case Studies
Alana Mauger, Director of Communications, Montgomery County Community College
Paul Redfern, Director of Web Communications and Electronic Media, Gettysburg College
Hear how colleagues are using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy.
110219 Communicating your Impact Using the InternetMark Walker
How can you use the internet to communicate with your funders and supporters? How can you maximise the impact of your communications? What is the impact of your work and how can you communicate it?
This presentation accompanies a 3 hour workshop I delievered for 20 people at Community Action MK on 22 February 2011
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.
Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.
In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.
In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.
I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.
Senior living communities can benefit by adding social media to their marketing mix. Melanie Jongsma and Randy Eilts explained how at the 2011 LeadingAge Conference in Washington DC.
Integrating a Social Media Program: Two Case Studies
Alana Mauger, Director of Communications, Montgomery County Community College
Paul Redfern, Director of Web Communications and Electronic Media, Gettysburg College
Hear how colleagues are using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy.
110219 Communicating your Impact Using the InternetMark Walker
How can you use the internet to communicate with your funders and supporters? How can you maximise the impact of your communications? What is the impact of your work and how can you communicate it?
This presentation accompanies a 3 hour workshop I delievered for 20 people at Community Action MK on 22 February 2011
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.
Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.
In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.
In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.
I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.
So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. The bottom line is that without structure and a solid foundation of support, your organization’s communication’s department will never be able to function with the efficiency, creativity, effectiveness and level of organizational respect that is necessary to create effective marketing strategy that supports the organization’s strategic plan.
So where do you start?
What policies, procedures and plans create a solid communications foundation?
In this white paper written by Jarid Brown, we explore seven organizational policies, plans or tools that no growth-oriented nonprofit can afford to be without. These policies create the foundation and framework for successful organizational communications and marketing.
To learn more visit http://www.jaridslog.com or follow me on twitter at http://twitter.com/advancinghope
How to integrate social media with PR and communications, presented by Natali...SocialMedia.org
In her Brands-Only Summit presentation, The Coca-Cola Company's Natalie Johnson teaches a class on how to integrate social media with PR and communications
She talks about the many ways to use social media channels to complement your core communications functions.
Word Camp Toronto 2010 presentation on How to win an Election using WordPress and Social Media, presented by Duncan of Digital Deceptions and Glenn McKnight of Global Catalysts Consulting Services.
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
This is a presentation on a paper published on the social network and its impact. This was assigned to us in our statistics course work. It is a 17page long fully matured paper on the topic. Anyone interested in the topic can use it as a reference. Anyone who wants to give a presentation on Social Networking will also find benefit from it.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.
So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. The bottom line is that without structure and a solid foundation of support, your organization’s communication’s department will never be able to function with the efficiency, creativity, effectiveness and level of organizational respect that is necessary to create effective marketing strategy that supports the organization’s strategic plan.
So where do you start?
What policies, procedures and plans create a solid communications foundation?
In this white paper written by Jarid Brown, we explore seven organizational policies, plans or tools that no growth-oriented nonprofit can afford to be without. These policies create the foundation and framework for successful organizational communications and marketing.
To learn more visit http://www.jaridslog.com or follow me on twitter at http://twitter.com/advancinghope
How to integrate social media with PR and communications, presented by Natali...SocialMedia.org
In her Brands-Only Summit presentation, The Coca-Cola Company's Natalie Johnson teaches a class on how to integrate social media with PR and communications
She talks about the many ways to use social media channels to complement your core communications functions.
Word Camp Toronto 2010 presentation on How to win an Election using WordPress and Social Media, presented by Duncan of Digital Deceptions and Glenn McKnight of Global Catalysts Consulting Services.
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
This is a presentation on a paper published on the social network and its impact. This was assigned to us in our statistics course work. It is a 17page long fully matured paper on the topic. Anyone interested in the topic can use it as a reference. Anyone who wants to give a presentation on Social Networking will also find benefit from it.
Aquí se puede observar la clasificación de los sistemas operativos como son:
-Andriod (características, clasificación y elementos de funcionamiento)
- Windows (características, clasificación y elementos de funcionamiento)
- Mac/Os (características, clasificación y elementos de funcionamiento)
Global Warming and Marine ecosystems Seminar talkAprili18
Adapted from Article:
"Projecting global marine biodiversity impacts under climate change scenarios" by William W.L. Cheung1, Vicky W.Y. Lam1, Jorge L. Sarmiento2, Kelly Kearney2, Reg Watson1 & Daniel Pauly1
Community is important. This presentation breaks down how integrated marketing can extend your organization's community past the building doors. By building and integrating a strong online presence, you get and stay connected with your audience.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
Salt Lake County Youth Services presentation for Social Media for Government Conference in Las Vegas December 2010. Outlines internal and external barriers, branding strategy and lessons learned over 18 months of social media usage.
Business Link SW: An Introduction to Social Media for BusinessAren Grimshaw
A copy of the slides used in Aren Grimshaw's presentations on behalf of Business Link South West in the first quarter of 2011.
The presentation slides are designed to accompany a live presentation given to small groups of businesses in the south west.
To enquire about a presentation in your area please contact Aren on info@arengrimshaw.co.uk or go to www.arengrimshaw.co.uk for more information.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingAliamc
Fundraising Day New York
Speakers: Alia McKee, Sea Change Strategies, Nancy Haitch, The International Rescue Committee, and Jono Smith, Network for Good
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
Thinktank Media's social media overview. We're a full service social media agency and believe education and integration are keys in running a successful program.
2. +
The client
Charity based in the New Forest area, established in 1987
Help young people aged from 12-25
Facing homelessness
Help avoid drug addiction and alcohol abuse
Dealing with emotional and mental health issues
3. +
The task with the client
IYC were faced with possible funding cuts
To encourage donations from local community and area
Attract other sources of funding
5. +
Objectives of the campaign
Raising Awareness
Facebook – double the amount of likes the page has
Twitter – Increase followers from 556 to 700
Mention reach and use of hashtag(s)
Press – 7 (minimum) press mentions, print, online and radio within the next 3 months
Website Traffic – WAITING ON INFORMATION
Encouraging Donations
Connecting with local businesses – minimum of either 2 big businesses or 3 small businesses
JustGiving – measure how they are connecting with the link (Facebook/Twitter etc.) WAITING
6. +
Application to campaign
Based on Barcelona Principles
Set goals: social media increases and use
Measured Outcomes and Outputs: measured website traffic
Business Results: We aimed to connect them with businesses – build relationships
Media Measurements: Social media engagement and followers/likes
Transparency: Different use of media – online, broadcast and print – measure
distribution
7. +
Tactics – to raise awareness
Social media awareness
- more activity on Facebook and Twitter
- communicating with similar groups/pages
- promoting IYC JustGiving page, website
- YouTube Q&A video
Networking – connecting with local businesses
9. +
Problems that arose
Hired a social media expert
Restructuring their organisation
Nothing to promote – no press releases
10. +
How we dealt with it
Prepare a package for them to take away
Research and planned for them
They can implement it when they are ready
11. +
What’s in the pack
Q&A Layout and Story Board
Press releases (drafts and templates)
Social media generic posts
How to use LinkedIn in a more effective way
Flyer
Local Businesses contact list
12. +
Could have
Facebook – double likes to 550
Twitter – Increase followers by 30%
Mention reach and use of hashtag(s)
Press – 7 (minimum) press mentions, print, online and radio within the next 3 months
Website Traffic –Triple website traffic
13. +
What did happen
Website traffic: 114 views – 4,702 views
Twitter: 556 – 764 followers
Facebook – no visible increase due to problems that arose
14. +
Thanks
We were very happy to have worked with such a great cause and hope that the tools
we have provided them with will be beneficial in the future.
Editor's Notes
Young people can access It’s Your Choice services in a number of ways:
Weekly drop-in sessions at a variety of locations
One to one counselling
Through their school, college, youth club or pupil referral unit
It’s Your Choice were being faced with cuts by the Hampshire county council which would then cut down their ability to keep up the substantial work they were doing within the New Forest area. Our task was to try and account for these funds from somewhere else, preferably from the local community including local businesses and affluent people.
To start this however, we needed to raise awareness of the charity within the local area. Both online and in-person as such.
Our aim was to raise awareness of the client to encourage donations and funding from within the local area
What was included within the brief
When creating our objectives and tactics we based them upon the Barcelona principles. Not all principles applied to our campaign tactics, but we found the principles helped create solid tactics and objectives for the campaign.
Main way for us to keep track of what tactics were being implemented when and also a main channel of communication with the client.
IYC employed a social media manager when we began our time with them. Although this was useful to have someone constantly manning the social media it did make our job harder by having to rely on a third party. We resorted to making suggestions and drafting posts and tweets that were sent to Alice to post at her discretion. This of course had an effect on our objectives as we did not have full control of the output.
Due to cuts the government are making in certain sectors, IYC were in a situation during our time there that meant restructuring their services and also in unknown territory in regards to their finances. This had effects on our work, particularly in areas concerning promotion with press releases. This was because due to being in a difficult situations IYC were unable to participate in or run any events that would be news worthy. Although general press releases were made they were just informational and therefore did not attract any attention. We also found this was an issue when contacting radio stations, without anything to promote they were unable to discuss IYC.
Due to the restructuring of the charity, we had to rethink about our timing of our tactics and how to implement them. As we had already started trying to implement some of the tactics such as the press releases, planning of YouTube Q&A sessions and social media content we decided to keep these and create a campaign pack for IYC to take away with them.
This allows them to implement the tactics when they are ready, and also saves them time from researching and collaborating information as it will be there in the pack.
The pack will include draft press releases and a template. Media contacts, social media drafts such as tweets and Facebook posts. It will include the layout of the YouTube Q&A along with the themes and questions for the counsellors. The pack will also include a business list of local business and their contact details to send them the leaflets that have been created to inform about the charity and encourage donations
This is what we hoped to gain for the client when we first created the brief.