Chris Bowser reviews enhancing conversions with web design techniques,conversions are most important for your website and there is no point in just people visiting your website. These visitors should become buyers or purchasers.

1. E N H A N C I N G C O N V E R S I O N S W I T H
W E B D E S I G N T E C H N I Q U E S –
C H R I S B O W S E R R E V I E W
http://chrisbowser.com/enhancing-conversions-with-web-design-
techniques-chris-bowser-review

2. INDEX
• Introduction
• Techniques to enhancing conversation
• Strategies to boost website traffic through social media
• Conclusion
• Visitor’s site

3. INTRODUCTION
• Conversions are most important for your website and there is no
point in just people visiting your website.
• For this one can use many techniques like the usage of great colors,
product images and so on.
• The article by Chris Bowser on colors and website conversions.

4. TECHNIQUES TO ENHANCIN CONVERSATION
• Rule of thirds
• Navigation
• Graphics
• Cues
• Responsive layouts

5. RULES OF THIRDS
• This is a great web design principle to boost up sales
• You just need to divide the web space into nine equal spaces and
then place important elements in the intersections.
• This will capture the attention of people and thus improve visibility.
• Don’t place navigation links at these cross intersections since this
will cause users to navigate to other websites.

6. NAVIGATION
• Let navigation be kept simple and people don’t want to experience
a cumbersome navigation process.
• Make sure that the navigation path from the time the website is
entered till the time the purchase is reached is smooth.
• The navigation must be steady throughout the website and the
points of navigation must be marked clearly.
• Also check if the navigation points lead to the appropriate pages for
the website.

7. GRAPHICS
• Graphics and images are crucial and augment conversion rates.
• What are the basic elements of graphics? Well, they include call to
actions, headlines, images, color and empty spaces.
• Images should be visually attractive and bring out the quality in
your brand.
• Headlines must say something interesting to the user and must be
interactive while your website must not look too cluttered and
must have lots of empty spaces to fill it up with.

8. CUES
• Directional cues should be placed to help users guide them to your
goals.
• These will usually be in the form of buttons or lead generation
forms.
• They will aid in improving conversions and boost sales.

9. RESPONSIVE LAYOUTS
• Such layouts change according to the device of the user and the
web designer should create responsive layouts.
• Scores of conversions could be lost if the website is not device
responsive and it could hamper sales in a big way.
• Also the layout must have a coherent flow and the content on
pages as well as the pages must be in correct order.

10. STRATEGIES TO BOOST WEBSITE TRAFFIC
THROUGH SOCIAL MEDIA
• Determine what you want from social media sites
• Interact with customers and know what they want
• Induce them to interact
• Craft enticing content
• Build customer base

11. DETERMINE WHAT YOU WANT FROM
SOCIAL MEDIA SITES
• you need to decide what you want from social media sites.
 The total quantity of traffic which you want from social
media
 Ratio of visitors to conversions
 Ratio of audience growth and engagement to sales

12. INTERACT WITH CUSTOMERS AND KNOW
WHAT THEY WANT
• You have to interact with customers and know what they want.
• Their likes on social media and track their conversations.
• Based on this, you can post content on social media.
• Also, request them for feedback so that you can improve and
customize the content to attract them better, next time.

13. INDUCE THEM TO INTERACT
• When you want to interact with customers, you should not force
them to interact.
• For instance, you should not pester them to read your company
blog or chat with you.
• You can post a question or give them a puzzle and then announce a
surprise for those who answer the question or solve them.

14. CRAFT ENTICING CONTENT
• Many users want to read charming and engaging content.
• Nobody wants to spend their time in reading boring and
monotonous content.
• If you are not able to do it yourself, hire a professional content
writer.
• Also add images and videos to content. It is definitely more alluring.

15. BUILD CUSTOMER BASE
• Don’t just post messages.
• You should converse with customers who are interested in your
products and build a good customer base.
• Target interested, influential and wealthy customers to heighten
your fan base.
• For example: when you post videos, messages or tweets on groups,
the chances that the customer will reply is higher than when you
do it for individual customers.

16. CONCLUSION
• These are some important web design techniques to aid website
conversions and best social media tactics that can be used to
intensify traffic to your website as per Chris Bowser review.
• To get more ideas- read chris bowser articles

17. T H A N K Y O U