This article is titled as user initiated content and e-commerce sales. So, what is it going to talk about? Before we unravel the content of the article, let’s understand what user content is. The word user is always impressed in our minds as customer.But, user initiated content is not merely customer centric content but it also includes content generated by visitors and followers.

1. USER INITIATED CONTENT AND
E-COMMERCE SALES – ADAM
BOWSER REVIEW

2. INDEX
• Introduction
• Why?
• Customer product reviews
• Visitors and follower’s product reviews
• How to utilize it to the maximum to boost sales
1) Add images and videos
2)Place customer reviews on third party sites
3)Social media
4)Engage the audience
• Conclusion

3. Introduction
• This article is titled as user initiated content and e-commerce
sales.
• So, what is it going to talk about? Before we unravel the
content of the article, let’s understand what user content is.
• The word user is always impressed in our minds as customer.
• But, user initiated content is not merely customer centric
content but it also includes content generated by visitors and
followers.

4. •User content includes reviews, images, videos, blog posts, forums of discussion and so on.
• Now we can revert to the former that we were trying to find out.
•Yes! This article is centered on why and how user generated content can be used to maximize e-commerce
sales.
• Read thisAdam Bowser review and find out.

5. Why?
• Well! What do you do before you go to a resort? You discuss
with friends and relatives as to how good the resort is, isn’t
it?
• Can you not just go and check out the resort’s website,
which lists and describes all the features and the quality of
those?
• The reason why this is not enough is that you tend to believe
your friends and your relatives better than the website’s
content.
• User initiated content works similar to this.

6. Customer product reviews
•These are the most powerful form of user content.
•Customers finish purchasing, buying and experiencing the product and then they write reviews to help other
customers understand and evaluate the product.
•These work really well since they offer public proof.
•This will enable other customers to know what a customer thinks about the product.

7. Visitors and follower’s product reviews
• This kind of user generated content becomes possible only
when vistors and followers are given free samples of the
product
• Sometimes followers are tagged based on their interest and
then they are given discounted samples.
• Then they write reviews on the product.

8. • User initiated content also includes testimonials, forum discussions
and blog posts about your product as well as about your company.
• All these reviews give a strong flavor of public proof to your
product and company and that’s why user initiated content works.

9. How to utilize it to the maximum
to boost sales
• Add images and videos:
1)people assimilate and get more attracted when there
are images in content rather than to just plainly written
ones. Customers have expressed that visuals increase
their chances of buying a product
2)So, request customers and visitors to add images and
videos.
3)This will work better than professional photos which
you obtain by paying.

10. • Place customer reviews on third party sites:
When brands place customer reviews on third party sites, they are
more useful as customers view them as trustworthy. Thus put them
on third party websites.
• Engage the audience: you should generate user initiated content in
the form of surveys. Some companies use customer surveys to
present their annual reports. There are various tools to do this.

11. • Social media:
1)Most people search for brands via social media. So
get the user initiated content from social media.
2)You should generate social awareness for your brand
through social networks.
3)Also, gather views, pins, likes, shares and votes for
your product and company.

12. Conclusion
• This Adam Bowser review enlightens you on how and why user
initiated content can be used to boost ecommerce sales.

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