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Engro Food
This document provides an overview of Engro Corporation Ltd and its subsidiary Engro Foods Ltd. It discusses Engro's history and businesses, Engro Foods' introduction, mission, departments, products, advertising, culture, logo, messaging and meetings styles, interviews process, and SWOT analysis. The presentation was made by 6 individuals who each covered different sections of the company analysis. [/SUMMARY]
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Engro Food
- 2. PRESENTED BY AsifMehmood Iffat Khalil Sameera Khan Maida Ali Rian Haider Muqaddas Ghulam
- 3. TABLE OF CONTENTS INTRODUCTION OF ENGRO CORP ORATION Ltd BUSINESS OF ENGRO CORPORATION Ltd INTRODUCTION TO ENGRO FOODS Ltd MISSION & DEPARTMENTS PRODUCTS ADVERTISEMENT ANALYSIS CULTURE, INTERIOR & DRESS CODE LOGO MESSAGES & MEETING STYLES INTERVIEWS SWOT ANALYSIS CONCLUSION Asif Iffat Maida Sameera Rian Muqadas Asif
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- 5. INTRODUCTION TO ORGANIZATION In1964 Esso Fertilizer was Established In 1978 it was renamed a Exxon Chemical Limited In 1991 it renamed again as Engro Chemical Pakistan Limited 21st Century started the successful era for Engro In 2005 Engro decided to diversify their business and established Engro Foods In 2010 becomes Engro Corporation Limited HISTORY
- 6. BUSINESS OF ENGROCORPORATION Ltd • Fertilizer • Food • Chemicals • Polymers • Powers • Power Generation • Petrochemical
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- 9. INTRODUCTION TO ENGROFOODS • Engro Foods Ltd (EFL) started its officially operations in Pakistan in 2004 and launched its 1st product Olpers in 2006. • About 5 million consumers nationwide use Engro Foods Products daily. • Over 1300 employees maintaining consumer delight. • Rs 40 billion Revenue for 2012
- 10. MISSION STATEMENT • Theyare committed to customer satisfaction through offering high quality with excellent services and good value. • They seek continuous improvement in all that they do.
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- 14. ADVERTISMENT ANALYSIS • Theyadvertise their products on TV channels. • They place their boards at their outlets. • They also distribute their pamphlets. • In sports festivals they put their banners and facilitate players and audience.
- 15. Add of engrafood
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- 17. CULTURE, INTERIOR &DRESS CODE • Their culture is dynamic and energetic. • Color of their furniture is green. • Employees wear white pent shirt with green caps. • Managers are in official dress
- 18. •The new logois in three layered pyramid that stands for growth, synergy and perfection. •The font chosen carefully as it represents simplicity, focus and flexibility to depict the organization’s ethos. •Color of their logo is also green. LOGO
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- 20. MESSAGES MEETIG STYLE •They offendgive indirect message. •Monthly Meetings •Term Meetings •Annually Meeting
- 21. • Application formsubmission of resume • They accepted the CV’s that candidates bring themselves • Evaluation of resume/short listing • Test • Interview • Recommendation to human resource department INTERVIEW
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- 24. • Suitable BrandNames • Quality Products • Good Packaging • Motivational Slogans • Strong Relationship with Farmers • Strong back by Engro Corporation • Good Consumer Response • Strong Research & Development STRENGTHS (Internal)
- 25. WEAKNESSES (Internal) •Depend onTetra Pack •No Powder Milk Production Ability •Engro foods have 40 milk collection center in which are not enough for increased demands •Have only one Dairy farm which is not enough provide required quantity of Milk
- 26. •Increase in consumptionof processed milk by the consumer •Population growth •High migration rate of people to cities •Flexible Government policy for food industry •Improvement in Literacy Rate •Have enough funds to expand their Operations OPPORTUNITY (external)
- 27. THREATS (external) •Law andOrder Situation •Low purchasing power of the people •Giant competitor in the market •New companies arrival
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- 29. •Engro foods isamong the biggest and fastest growing multinational in Pakistan with a vision to cater local needs with products to global standards. •Engro food is quality conscious company and customer focus company. •Customers is its first priority. •Engro launched only that product that appeal customers and satisfy customers need and wants. CONCLUSION