This document compares two Malaysian LED lighting businesses - Nitto Optotronics and Optotronics Semiconductor. Both were founded in 2010 and 2000 respectively by consortium groups. Nitto Optotronics has two branches, 500 employees, and 25 customers. Optotronics Semiconductor has three branches, 650 employees, and two customers. They produce similar LED products but Nitto Optotronics faces more competition and aims to expand its product lines. The businesses differ in size, growth, and competitive environment.

1. ENGLISH 2 (ELG30605)
A TALE OF TWO BUSINESSES – A
COMPARATIVEANALYSIS OF 2 BUSINESSES
OF SIMILAR INDUSTRY IN DIFFERENT
GEOGRAPHICAL LOCATIONS

2. GROUP MEMBERS
TAN JIT KIM (0323854)
JOSEPH SOH (0323887)
LOH WEN JUN (0323551)
TEH WEI HONG (0323743)
THOMAS TING SHII KAI (0323962)
CHRISTINA CHUA YI MEI (0323859)
CAROL TANG NGIE BING (0323963)

3. DESCRIPTION OF
THE
LED LIGHTINGS
IN MALAYSIA

4. HISTORY OF LED
1907 THE ENGLISHMAN HENRY JOSEPH ROUND DISCOVERS
THAT INORGANIC MATERIALS CAN LIGHT UP WHEN AN
ELECTRIC CURRENT IS APPLIED. IN THE SAME YEAR, HE
PUBLISHES HIS DISCOVERY IN THE JOURNAL "ELECTRICAL
WORLD". SINCE, HOWEVER, HE WAS WORKING MAINLY ON A
NEW DIRECTION-FINDING SYSTEM FOR MARINE TRANSPORT,
THIS DISCOVERY INITIALLY IS FORGOTTEN.
1921 THE RUSSIAN PHYSICIST OLEG LOSSEW AGAIN OBSERVES
THE "ROUND EFFECT" OF LIGHT EMISSION. IN THE SUCCEEDING
YEARS, FROM 1927 TO 1942, HE EXAMINED AND DESCRIBED
THIS PHENOMENON IN GREATER DETAIL.
1935 THE FRENCH PHYSICIST GEORGES DESTRIAU DISCOVERS
LIGHT EMISSION IN ZINC SULFIDE. IN HONOR OF THE RUSSIAN
PHYSICIST, HE CALLS THE EFFECT "LOSSEW LIGHT". TODAY
GEORGES DESTRIAU IS CREDITED AS THE INVENTOR OF
ELECTROLUMINESCENCE.

5. 1951 THE DEVELOPMENT OF A TRANSISTOR MARKS A
SCIENTIFIC STEP FORWARD IN SEMICONDUCTOR PHYSICS. IT IS
NOW POSSIBLE TO EXPLAIN LIGHT EMISSION.
1962 THE FIRST RED LUMINESCENCE DIODE (TYPE GAASP),
DEVELOPED BY AMERICAN NICK HOLONYAK, ENTERS THE
MARKET. THIS FIRST LED IN THE VISIBLE WAVELENGTH AREA
MARKS THE BIRTH OF THE INDUSTRIALLY-PRODUCED LED.
1971 AS A RESULT OF THE DEVELOPMENT OF NEW
SEMICONDUCTOR MATERIALS, LEDS ARE PRODUCED IN NEW
COLORS: GREEN, ORANGE AND YELLOW. THE LED'S
PERFORMANCE AND EFFECTIVENESS CONTINUES TO IMPROVE.
1993 JAPANESE SHUJI NAKAMURA DEVELOPS THE FIRST
BRILLIANT BLUE LED AND A VERY EFFICIENT LED IN THE GREEN
SPECTRUM RANGE (INGAN DIODE). SOME TIME LATER HE ALSO
DESIGNS A WHITE LED..

6. 1995 THE FIRST LED WITH WHITE LIGHT FROM
LUMINESCENCE CONVERSION IS PRESENTED AND IS
LAUNCHED ON THE MARKET TWO YEARS LATER.
2006 THE FIRST LIGHT-EMITTING DIODES WITH 100
LUMENS PER WATT ARE PRODUCED. THIS EFFICIENCY CAN BE
OUTMATCHED ONLY BY GAS DISCHARGE LAMPS.
2010 LEDS OF A CERTAIN COLOR WITH A GIGANTIC
LUMINOUS EFFICACY OF 250 LUMENS PER WATT ARE
ALREADY BEING DEVELOPED UNDER LABORATORY
CONDITIONS. PROGRESS CONTINUES TO SURGE AHEAD.
TODAY, FURTHER DEVELOPMENT TOWARDS OLED IS SEEN AS
THE TECHNOLOGY OF THE FUTURE.

7. Description of the
BUSINESS

8. Nitto
Optotronics
Optotronic
Semiconductor
VS
(PUCHONG)
(PERAK)

9. Nitto Optotronics
B-6F-05, IOI Boulevard, Jalan Kenari 5, Bandar
Puchong Jaya, 47170 Puchong, Selangor.
LOCATION

10. Nitto Optotronics
Found in 2010 (6 years)
Founder Group of Consortium
Main Service General lighting

11. DESCRIPTION
• Two branch
• 500 employees
• 25 current costomers MAIN PRODUCT
FUTURE PLAN
• Nitto LED Street Lights
• Nitto LED HighBay Light
• Nitto LED Flood Light
• Nitto LED Round Downlight
• Nitto LED Light Bulb
• Nitto Chromo-SpotlightMore type of
• lightings
• Streetlights
change from down lights to high bay light
Nitto Optotronics

12. Nitto LED
Street Lights
Nitto LED
HighBay Light

13. Nitto LED
Round Downlght
Nitto LED
HighBay Light

14. Nitto LED
Street Lights
Nitto LED
HighBay Light

15. Optotronic Semiconductor
Lot 10563, Jalan Perusahaan 3, Kemunting
Industrial Estate, 34600 Kamunting Perak.
LOCATION

16. Found in 2000 (16 years)
Founder Group of Consortium
Few People Took Over 5 Years
Optotronic Semiconductor

17. DESCRIPTION
• Three branch
• 650 employees
• 2 current customers MAIN PRODUCT
FUTURE PLAN
• Auto Rear Lighting
• High automated line service by using robot
• Reduce number of labour cost
Optotronic Semiconductor

18. Auto Rear
Lighting

19. Competitors of
NITTO OPTOTRONICS

20. NITTO OPTOTRONICS
PHILIPS
VS
• Located in Petaling Jaya
• Prodeced lighting system
• Lighting that feel
comfortable, productive and
safe
• Beauty spaces and
transform enviroments
• Deliver illumination
expecrience

21. NITTO OPTOTRONICS
OSRAM
VS
• Located in Petaling Jaya
• One of the guiding lights
• Prodeced lighting system
• Semiconductor is standards
in the feild of illumination
and visualization

22. NITTO OPTOTRONICS
GE
VS
• Located in Central of Kuala
Lumpur
• Excellent quality
• Offers client reduced cost
and lowered ion
environment impact

23. Strategies
Employed

24. Strategies Employed
Quality of Service
Quality of Products
 Brighter
 Longer Lifespan
 Varieties of Grade
 Explosion proof
 Safer
 Energy efficiency
 Greener to environment
Pricing
Services and Prodects
 Provide standard service
that every LED shop has
such as delivery service
 Provide multipple choice
of products

25. Competitors of
OPTOTRONICS
SEMICONDUCTOR

26. NO
COMPETITOR

27. COMPARATIVE
SUMMARY

28. SIMILARITIES
TYPE OF LIGHTINGS LED
TARGET/ACHIEVEME
NT
Create LED lighting that have longer lifespan,
brighter and energy efficiency
INDUSTRY Manufacture from factory
FOUNDER Group of Consortium
STRATEGIES Tolerate the price and maintaining the quality

29. DIFFERENCE
Nitto Optotronics Optotronics Semiconductor
COMPETITORS 3 None
ESTABLISHED YEAR 5 16
FIRST PLACE COMPANY
ORIGIN
Yes No
NUMBER OF BRANCHES 2 3
NUMBER OF ESTIMATED
EMPLOYEES
500 650
NUMBER OF CLIENTS 25 2
REVENUE OF COMPANY 20 to 40 millions 60 to 70 millions
MOTIVE
Going green and eco-friendly
to save environment
Being more safety, clean and
quality
HOW OFTEN RELEASE
NEW PRODUCT
Every quarter of the year No new product

30. CONCLUSION

31. OBSTACLE FACED
BY
NEW BUSINESS

32. Insufficient budget
Certification of
production
Competitors Everywhere

33. RECOMMENDATIONS

34. NITTO OPTOTRONICS
 Branches
 Location
 Technology
NITTO OPTOTRONICS
 Product
 Cost
 Advertisment

35. Bibliography
1) Nitto energy efficiency solutions (2015/2016 ed., p. 28). (1996). IOI
Boulevard, Puchong, Selangor
2) Optotronics semiconductor Sdn. Bhd (2011 ed., p. 24). (1996). Manufacturing
Plant P1 Kamunting, Perak
3) Smith, F. Reading. Cambridge: Report writing (2008) Retrieved from
http://www.skillsyouneed.com/write/report-writing.html
Reference
1) Nitto Optotronics. (n.d). Retrieved from http://www.nitto-opto.com
2) Optotronics Semiconductor. (n.d). Retrieved from
http://www.optotronic.net/about.html