This document summarizes and compares information about two hair salons: a home-based salon called 77 Unisex located in Sungai Way, and a commercial salon called GC Hair Studio & Academy with locations in Cheras and Puchong. 77 Unisex has been operated for 30 years out of the founder's backyard with low costs and mostly regular customers. GC Hair Studio & Academy was founded 15 years ago and provides a wider range of services including haircuts, dying, perming and styling. It also runs a hair academy and has plans to expand. While 77 Unisex sees declining business due to lack of renovations and visibility, GC Hair Studio & Academy

1. research assignment.

2. presented by
joyce wee yi qin
lim pui san
mok po yi
ryan kerry jee jin yiing
sonia mancxia
tan wing hoe
too mun fai

3. key summary.
77 Unisex
Home-based business
GC Hair Studio & Academy
Commercialized
hair dressing
Different environments and other external factors lead to different business outcomes

4. the site.
home-based

5. the site.
commercialized

6. history.
located in Sungai Way
business started in 1985
started this business 30 years age when she was only 23 years old
operated her business in a small hair studio, built behind her mother’s backyard to save
cost.
modal for business was only roughly RM6000 back then, which would be equivalent to
today’s RM15000.
home-based

7. history.
Booming business when business first started around the area of Sungai Way.
Business has declined drastically throughout the years due to many factors.
Annual revenue for the past few years never exceeded RM14000.
Had been running a rent-free business.
home-based

8. history.
The GC Hair Saloon & Academy has one headquarters located in Cheras, Selangor and
another operating branch situated in Puchong, Selangor.
Business started in 1998
Operating for 15 years by its founder and director Gary Choy, hence its name being GC
Hair Saloon & Academy.
Graduated in London
This saloon has been favourites to many due to satisfaction towards customers in the
Klang Valley.
commercialized

9. history.
Provides different services with any style or fashion of your choice using a German
branded hair product – Schwarzkopf.
Employment of two to three hair stylists working side by side with the manager of the
saloon.
GC Hair Saloon & Academy has their own academy that teaches students of all ages
Students will be taught personally by director or manager and become a qualified hair
stylist trainee after six months of training.
commercialized

10. brief description.
home-based
Located within an old residential area in Sungai Way.
Founder , Madam Ho Ah Yoke.
Low in cost as she built a small hair studio behind her mother’s backyard
for her hairdressing career.
Services provided are commonly practiced by most of the saloons in the
market.
Visitors are mostly regulars.

11. brief description.
home-based
Small business, only one foreign labour is hired for miscellaneous tasks.
Many competitors in the area.
Uses good quality hair products and maintain good connections with
customers.
No branches.
Business hours, 8 am - 5 pm, Off on Mondays

13. pricing list.
haircuts rm12
hair dying rm40 - rm50
hair perming rm70
hair straightening rm150

14. Founder, Gary Choy
Located in Bandar Puteri Puchong (a commercialized area opposite Giant, Puchong).
headquarters in Cheras, first branch in Puchong.
Provides variety of services - haircuts, hair dying, hair perming, hair straightening, hair therapy
and hair styling.
Provides hair academy and courses for public.
Hires 3 - 4 full-time hairstylists and a few trainees from their own academy.
brief description.
commercialized

15. brief description.
commercialized
Provides excellent hairdressing skills with good quality products imported from Germany to
maintain business.
Sells shampoo, conditioner, hair serum, hairstyling wax and hair mousse also to increase the
business income.
Business hour, 10.30am - 8.30 pm, Off on Tuesdays

17. cut & blowdry rm10 - rm 35 & above
shampooing & blowdry rm16 - rm 19 & above
shampooing, blowdry & cut rm30 - rm 55 & above
pricing list.
*based on qualification of hairdresser
dying rm60 | rm90 | rm120 & above
additional highlighting rm 30 & above
hair perming rm60 | rm90 | rm120 & above
*based on length (short,medium,long)

18. comparative analysis.

19. home-based commercialized

20. competitors in the area
Izzo Hair Saloon
D Hair Park
APT Hair Saloon
Hong House Saloon
New Colour Saloon
Fione’s Hair cut

21. strategies to deal with competitors
- Affordable prices despite professional services and
good quality hair products.
- Slightly higher prices
than other home-based saloons.
- Offer quality products.
pricing

22. strategies to deal with competitors
Raise the price at
a range from around rm3
to rm4 during peak seasons.
Saloon will not raise
prices for any services.
pricing ( peak season )

23. strategies to deal with competitors
- Large signage placed in front of the shop
lot.
- Largely printed pricing list and banners
placed in front of the saloon
- A website and Facebook
are used to publicize business.
- Small signage positioned
in front of the
house.
- Do not practice advertising due to
presence of regular customers.
advertisement

24. strategies to deal with competitors
- Implementation of German
branded hair product -
Schwarzkopf.
- Qualified hair care product to
ensure best hair care solutions.
variety of products
- Uses good
quality local hair products.

25. contrast.

26. home-based commercialized

27. services
haircuts
hair dying
hair perming
hair straightening
hair therapy
hair styling
hair academy
haircuts
hair dying
hair perming
hair straightening

28. workers
3-4 full time hairstylists
*2-3 trainees from the academy
(occasionally)
one foreign worker for
miscellaneous tasks

29. future plans
retirement plans to open new branch in
Petaling Jaya within 2 years.

30. strategy
High quality and certified hair products. Excellent hairdressing skills and the
use of renowned and
branded hair products.

31. location
- Located in an
old residential area in Sungai
Way.
- Saloon built in
the backyard of a residential
- Located in Bandar Puteri Puchong
(opposite Giant, Puchong).
- A lot of other hair
studios operating around that area
(2 hair studios located just across the road).

32. business hours
business operation
8 am – 5 pm
Solely by Madam Ho
10.30 am – 8.30 pm
Managed and monitored
by Lee Yi Ling (Branch Manager)

33. price range
number of customers per day
rm 12 rm 6 – rm 55
25 - 305 – 8

34. targeted market
children and senior citizens
regular customers
Youngsters and adults
ages from 15 - 50

35. obstacles faced by a new business
lack of publicity. Not well-known from the start thus creates problem to advertise
their business, hence affecting the number of customers.
intense competition among the same industry at a specific location.
customer’s confidence. Customers prefer visiting existing businesses rather
than newly formed businesses.

36. recommendations.

37. 77 Unisex
-consider being more aggressive
in terms of advertising
-create awareness, attention and attraction
-social networks
advertisement environment + equipment
- Interior facelift and overhaul.
- Invest in new equipment.

38. GC Hair Studio and Academy
prices should be cheaper than the rest
prices that are being offered
could also be lowered
during festive seasons.
pricing location
consider searching for a new
and more strategic location

39. conclusion
hobby rather than a job or a business well established
both saloons sells the same types of hair products which includes
shampoos, conditioners, hair mousse, hair styling wax and hair serum.

40. conclusion
- Same condition as it
was 30 years ago and has no plan of
renovation.
- Less attractive
interior, out of date equipment and old
hairdressing styles slows down
business growth.
- More potential to develop further as
Mr Gary Choy has the intention of
branching out the business to different
locations in the Klang Valley.

41. conclusion
hardly visible to the public
as it is hidden at the backyard
with no advertisement.
publicize themselves in the
World Wide Web and social media.

42. end.