The document compares two businesses - Jasmen Hair Dressing Salon located in Subang Jaya, Selangor and Clairol Unisex Hair Style Beauty Salon located in Senawang, Negeri Sembilan. Jasmen Hair Dressing Salon focuses on basic haircutting and grooming services for male customers with low pricing, while Clairol Unisex Hair Style Beauty Salon offers more advanced cosmetic treatments like hair dyeing and perming for both male and female customers at slightly higher prices. Both businesses face challenges around limited space and competition from neighboring barbershops.

1. RESEARCH
ASSIGNMENT
EFFECTIVE PUBLIC
COMMUNICATION
[COM 30103]
ENGLISH 2
[ENGL 0205]

2. INTRODUCTION
• Compare two businesses, a barbershop and a salon
at different locations.
• The barbershop is located in SS14, Subang Jaya,
Selangor whereas the salon is located in Senawang,
Negeri Sembilan.
• Compare their differences between these two
businesses.

3. JASMEN
HAIR
DRESSING
SALON

4. NATURE OF BUSINESS
BARBERSHOP
• Social interaction and public discourse.
• Provide services such as hair cut, groom and style.
• Additional services such as massages, shaving and
trimming of nose hair.

5. NATURE OF BUSINESS
BARBERSHOP
• They do not include hair wash, hair dye, hair perming and
hair treatment.
• Their customers are mainly males.
• Their price range are rather low.

6. INTERVIEWEE
Name: Kalaiarasan Javen
Age: 49
Position: Supervisor

7. BACKGROUND
ESTABLISHED IN:
1986
LOCATION:
7, SS14/1, 47500
Subang Jaya, Selangor
ATMOSPHERE:
Clean and neat
CUSTOMER:
All ages, mostly male
customers, mainly
Chinese followed by
Indians and Malays
OWNER:
Mr. Bushpa Nathan
PRICING:
Low range, starting
from RM 7 onwards
SERVICES:
Haircut, shaving
and massage
NO. OF EMPLOYEES:
3
NO. OF BRANCHES:
7

8. INTERIOR

9. CLAIROL UNISEX HAIR STYLE BEAUTY SALOON

10. NATURE OF BUSINESS
BEAUTY SALON
• Cosmetic treatments for men and women.
• Provide services such as hair cut, hair dye,
hair perming and hair treatment.

11. NATURE OF BUSINESS
BEAUTY SALON
• Their price range are slightly higher, as their
grooming skills and product used are more
professional and pricey.
• Some salon provide extra services such as
manicures, pedicures, massage and facials.

12. INTERVIEWEE
Name: Alexander Tan
Age: 24
Position: Owner’s daughter,
Senior Stylist

13. BACKGROUND
ESTABLISHED IN:
1983
LOCATION:
69, Kampung Baru
Rahang, 70450
Seremban, Negeri
Sembilan
ATMOSPHERE:
Old shop lot,
Stuffy.
CUSTOMER:
All ages, both genders,
mostly Chinese.
OWNER:
Clairol Lee
PRICING:
Low Range, starting
from RM15 onwards
SERVICES:
Haircut, Perming,
Dye, Treatment.
NO. OF EMPLOYEES:
4
NO. OF BRANCHES:
None

14. INTERIOR

15. Analysis of Business

16. MOTIVE
CLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Salon was a successful business during 1983.

17. MOTIVE
JASMEN HAIR DRESSING SALON
• Only have basic grooming skills.
• Enough money as capital to open a barbershop.
• Sustain his family.

18. SERVICES
CLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Haircut
• Hair dye
• Hair perm
• Hair treatment

19. SERVICES
JASMEN HAIR DRESSING SALON
• Haircut
• Shaving
• Massage

20. CHALLENGES & OBSTACLES
CLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Barbershop next to this salon.
• Demanding customers.
• Location – Rural environment.
• Space of the salon.

21. CHALLENGES & OBSTACLES
JASMEN HAIR DRESSING SALON
• Another barbershop located next to it.
• Space of the shop.

22. STRATEGIES
CLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Travel to overseas to learn new skills and trend from the local hair
dresser.
• Provide high quality services.

23. RECOMMENDATION
CLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Install some cabinets .
• Lightings should be added.
• Expand their salon.
• Replace old decorations with
new and attractive decorations.
• Buy an advertising space on
Facebook.

24. RECOMMENDATION
JASMEN HAIR DRESSING SALON
• Expand the space of the salon.
• Replace the cushions of the barber
chairs.
• Replace the cabinets with new
cabinets.
• Buy a salon trolley to keep the tools
neatly.
• Give out more flyers and promotions.

25. SUMMARY
Content Clairol Unisex Hair Style Beauty Saloon Jasmen Hair Dressing Salon
Nature of Business - Cosmetic treatments for men and
women
- Price range are slightly higher
(RM15 onwards)
- Customers are mainly
males
- Price range are rather
low (RM 7 onwards)
Motives - Successful business during 1983 - Only have basic
grooming skills
- Only have enough
money to open a
barbershop
- Sustain his family
Services - Haircut, Hair dye, Hair perm and
Hair treatment
- Haircut, shaving and
massage

26. Challenges and
Obstacles
- Barbershop next to this saloon
- Demanding customers
- Location- Rural environment
- Space of the saloon
- Space of the shop
- Another barbershop
located next to it
Strategies - Learn new skills from local hair
dresser in overseas
- Provide high quality services
N/A
Recommendations - Install new cabinets
- Add more lightings
- Expand their salon
- Add new decorations
- Buy and advertising space on
Facebook
- Install new cabinets
- Replace the cushions of
the barber chair
- Expand their salon
- Buy a salon trolley
- Give out more flyers
and promotions

27. CONCLUSION
• Jasmen Hair Dressing Salon is more commercially
stable.
• They have more branches.
• Their location is more happening.
• They are able to attract more customers.

28. REFERENCES
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approach. Los Angeles: Response.
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•

29. GROUP MEMBERS :
JANICE LEE JUEN YUNG ( 0318695)
AGNES YEO SHU YUAN ( 0318668 )
KONG XHIANG LYNN ( 0317730 )
CHONG YI QI ( 0304898 )
ROY YIEK CHIN HIENG ( 0317726 )
NIK AFIQ AMADI ( 0317749 )
SYED ASWAD ( 0318625)