Epc business presentation

1. THE BARBERIOUS
Chang Huey Yi 0322898
Tan Min Chuen 0322938
Koo Jian Xiang 0322975
Ng Kwang Zhou 0322802
Muhammad A’Ameer 0322891
HAIR SALON

2. THE HISTORY
OF
TRADE

3. WHAT’S THE DIFFERENCE BETWEEN A
BARBER & A HAIRDRESSER?

4. BARBER HAIRDRESSER
In previous times, barbers
also known as barber
surgeons, they performed
Surgery Dentistry
In previous times,
hairdressers also known as
Artists
People believe that hairstyling is an art.

5. WHAT IS HAIRDRESSER & BARBER?
A hairdresser and barber is a person whose occupation is to cut or style hair in order to
change or maintain a person's image.
A hairdresser is a person whose occupation is mainly to
Cut Dress ColorWash
A barber is a person whose occupation is mainly to
Trim Style GroomShave
A hairdresser works in hair salon, while a barber works in barbershop.

6. HAIRSTYLES
EVOLUTION

8. Straight Long Hair Wavy Curly Long Hair

9. Back to 17 century, a hairstyle which
called “The Tower," was the trend
with
THE TOWER
Wealthy English and American
Woman

10. ESSENTIAL TOOLS
FOR
HAIRDRESSERS
Haircutting
Scissors
Mirrors
Hair Comb
Hair
Clippers
Hair dryer
Styling Tools
Cape

11. HAIRDRESSING
INDUSTRY
MYR 213 A YEARMYR6.33 MILLION A YEAR
IN MALAYSIA

12. DESCRIPTION
OF
BUSINESS

13. Hair Salon 1 :
Klang, Kuala Lumpur
Vogue Unisex
Hair Saloon

14. History
Give up studies
in design
Venture into hairdressing
due to her passion in
hairdressing
Owned a shop in
Petaling Jaya.
Moved to KLANG

15. BRIEFDESCRIPTION
FOUNDERS
Elaine Ng
FOUNDED IN
1990
SERVICES
- Cut
- Dress
- Color
- Treatment
- Wash
WHERE
Second Floor
CUSTOMERS
Attracts young adults
THEME
Modern

16. Hair Salon 2 :
Eroma Hair Saloon
Kuantan, Pahang

17. History
Learned hairdressing
together with her sister
since they are young.
Went Singapore to further her
studies in hairdressing after
high school graduation.
Returned and started
her own hair salon with
her sister at the age of
24.
Passionate in hairdressing.

18. BRIEFDESCRIPTION
FOUNDERS
Sook Yee
FOUNDED IN
1985
SERVICES
- Cut
- Dress
- Color
- Treatment
- Wash
CUSTOMERS
Obtained a numbers of
loyal customers and most
of them are female aged
30-60
THEME
Oldest hair salon
in that area
Sook Pei
Reasonable
PRICE

19. COMPARATIVE
ANALYSIS

20. WHO ARE THE COMPETITORS?

21. COMPETITORS OF VOGUE UNISEX SALON
CRIMPER’S HAIR
SALON
TF’S BARBER
SHOP
JOE’S BARBER
SHOP
There are a total of more than 10 competitors located within the area.
market nature : perfectly competitive
Top 3 :

22. COMPETITOR 1 :
CRIMPER’S HAIR SALON
Cheap Crimper’s Hair Salon
provides huge promotions.
Provides free washing
and hairstyling services
for customers after a
haircut.
Price Promotions Services

23. COMPETITOR 2 :
TF’s Barber SHOP
Nice interior and
exterior designs
TF’s Barber hires staff
from overseas such as
countries like America,
Canada and more.
The latest music
releases are played
throughout the salon
Design Workers Music

24. COMPETITOR 3 :
JOE’S BARBERSHOP
Most well-known
in the area.
Owned by Joe Flizzow, a
famous hip hop artist in
Malaysia
Reputation Founder
JOE’S
Inspired by Frank’s
Chop Shop, a salon
located in New York.
Design

25. COMPETITORS OF EROMA HAIR SALOON
DREAM HAIR
SALOON
MOMENTUM
HAIR SALON
TOP CONCEPT
There are 8 hair salons that compete with Eroma Hair Saloon.
market nature : perfectly competitive
Top 3 :

26. COMPETITOR 1 :
Dream Hair saloon
Expensive The latest music
trends are played
throughout the salon
Products Music
Service is slow due to
lack of hairdressers.
Services

27. COMPETITOR 2 :
Momentum Hair salon
A few youngsters
that were passionate
in hairstyling
Founders
The interior design
of Momentum Hair
Saloon takes on a
modernistic style.
Design
Expensive
Products

28. COMPETITOR 3 :
Top concept
Provides extra
services, such as
manicure, facials
and more.
Services
Nice and comfortable
interior designs
Design
Reasonable
Price

29. COMPETITION
STRATEGIES

30. WHAT ARE THE COMPETITION STRATEGIES?

31. Remains Calm Focus on customers
Provide professional
advice towards their
customers
Good attitude to establish
good impression
STRATEGIES OFVOGUE UNISEX SALON

32. STRATEGIES OF EROMA HAIR SALOON
Provides quality service
Sell large variety of hair products
with reasonable prices.
Provides a form of
entertainment to
their customers
Sends the staff members
to attend courses regularly.

33. SIMILARITIES
&
DIFFERENCES

34. Similarities
All of the workers
are female.
WORKERS
BRANCH
None
OPERATING
HOURS
6 days a week, 7
hours a day
MAIN
CUSTOMERS
Local customers

35. DIFFERENCES#1
SPACE
Spaceiscompact.
Spaceiscomfortable

36. DIFFERENCES#2
MUSIC SYSTEM
Retro music is
constantly being
played.
None
Vogue Unisex Saloon
Eroma Hair Saloon

37. DIFFERENCES#3
VARIETY
OF PRODUCTS
Large variety of
haircare products.
Focus on few
brands of haircare
products.

38. DIFFERENCES#4
PRICES
Low
High
Vogue Unisex Saloon
Eroma Hair Saloon
+
+
-
-

39. DIFFERENCES#5
FACILITIES
New, clean and are in good
condition.
Visually old.

40. DIFFERENCES#6
ANNUAL
REVENUE
RM200,000
RM364,000
Vogue Unisex Saloon
Eroma Hair Saloon
+
+
-
-

41. DIFFERENCES#7
LOCATION
SecondFloor
GroundFloor

42. DIFFERENCES#8
CORPORATE
HIERARCHY
Workers are individually given
specific tasks such as hair
cutting, hair blowing, hair
colouring and etc.
Vogue Unisex Saloon
Eroma Hair Saloon
Workers are not given
specific task, workers need
to provide all services that
customers need.

43. DIFFERENCES#9
NUMBER OF
STUFF
4
5

44. DIFFERENCES#10
TARGET MARKET
Unisexual
Vogue Unisex Saloon
Eroma Hair Saloon
Women

45. CONCLUSION
VOGUE IS MORE
COMMERCIALLY
SUCCESSFUL

46. RECOMMENDATIONS

47. Recommendations for
VogueUnisex
Insufficient staff members
Lack of
entertainment for
waiting customers
Location of the
business premises.
saloon
Move from the second to the
first floor of the shop lot as it
would allow a more
convenient access for
customers.
Should recruit more staff by advertising job occupancies through
the media.
A television set or, at least, a
sound system could be
installed in the salon for
waiting customers.

48. Recommendations for
EromaHair
Lack of moving space
saloon
The salon should increase the size of its premises to allow
more movement space within the area to eliminate the
suffocating environment that the shop currently presents.
Old and unappealing exterior design
The owner could renovate the salon to give it a much
more refined look in order to attract the attention of
potential customers.

49. Thank You