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EFFECTIVE PUBLIC COMMUNICATION
FINAL PROJECT : BUSINESS INTERVIEW
TOPIC : ANALYSIS OF BUSINESSES FROM TWO DIFFERENT
SETTINGS
1) SOW WEI HENN
2) TANG LAM YU
3) ERIC LO
4) LAI EUGENE
5) TENG LI YIK
6) ONG KE QI
DESCRIPTION OF BUSINESS
 1. H-ART CONCEPT SALON
 LOCATED In Subang Jaya, Selangor.
06/07/16
THE FOUNDER AND WHEN IT WAS
FOUNDED
 FOUNDER : Shaunn Lim, Christine Wong and Douglas Fong
 SALON FOUNDED IN 2014
06/07/16
5 EMPLOYEEs
 Shaunn Lim
 Christine Wong
 Douglas Fong
 Brandon Neo
 Crystal Lim
06/07/16
DETAILS
 NO BRANCHES
 MAIN PRODUCTS OR SERVICE SOLD
Hair cut, hair treatment, hair extensions, perm hair, hair
colour(mainly)
06/07/16
DETAILS
 OPERATION HOURS
11:00- 21:00 on Weekdays
11:00-17:00 on Weekend
 ADDRESS
No. 10 First Floor, Jalan SS15/8,
47500 Subang Jaya, Selangor.aa
06/07/16
DETAILS
MOTIVES TO START THIS BUSINESS
 To get famous cross over International
 Earn more money to have a better living standards.
ACCOMPLISHMENTS FOR THE PAST 3-5 YEARS
 Got several good feedback from customers such as
good cutting skill and etc.
06/07/16
06/07/16
OBSTACLES
•1. FIRST FEW YEAR
• Hard to hire workers
• Not much profit
06/07/16
OBSTACLES
•2. AFTER FEW YEAR
• More competitors
• Lesser profit
06/07/16
1. EASY MANNER TO COMMUNICATE WITH CUSTOMERS
2.SPECIAL PRICE FOR DAILY FIRST CUSTOMER
3. EVENT PLANNING SERVICES
RECOMMENDATION
 TOP 3 COMPETITORS
06/07/16
COMPARATIVE ANALYSIS
Services : Professional Hair and Scalp Care
Specialists
Producing Real Results, Real Regrowth
Location : B - 10, Ground Floor Garden
Shoppe @ One City, Jalan USJ 25/1a
Subang Jaya
Contact number : 60350330345
1. Tomopro Professional Hair &
Scalp System
Founded in Feb 2013
MONOPOLISTIC
COMPETITIVE
06/07/16
COMPARATIVE ANALYSIS
• TOP 3 COMPETITORS
Services : specialize on hair styling, coloring,
hair treatment
Location : Subang Parade, No. F35A, 1st
Floor, Jalan SS16/1, Selangor
Subang Jaya
Contact number : 03-5637 9907
2. Style Design
Founded in Feb 2013
MONOPOLISTIC
COMPETITIVE
06/07/16
COMPARATIVE ANALYSIS
• TOP 3 COMPETITORS
Services : Hair and Beauty Supply
Location : No.7, Jalan SS15/4, Subang Jaya
Kuala Lumpur
Contact number : 03-5621 1676
3. Cut N Care - Hair Studio
Founded in Feb 2013
MONOPOLISTIC
COMPETITIVE
 1. 72CHANGE HAIR SALON
 LOCATED In Puchong,Selangor
06/07/16
DESCRIPTION OF BUSINESS
 FOUNDER : Sam
 SALON FOUNDED IN 2009
06/07/16
THE FOUNDER AND WHEN IT WAS
FOUNDED
 Sam Ngu
 Jack Teo
 Daniel Liew
06/07/16
3 EMPLOYEES
 NO BRANCHES
 MAIN PRODUCTS OR SERVICE SOLD
Hair cut(mainly), hair treatment, hair rebonding, perm hair, hair colour
06/07/16
DETAILS
06/07/16
•OPERATION HOURS
10:30-20:00 for every Monday til Saturday
10:00-19:00 on Sunday
•ADDRESS
46-1 (First Floor), Jalan Puteri 2/4
Bandar Puteri 47200 Puchong,
Selangor
DETAILS
06/07/16
MOTIVES TO START THIS BUSINESS
•Interested in this field
•Love to satisfied customers
ACCOMPLISHMENTS FOR THE PAST 3-5 YEARS
•Good review were posted all over the social media.
•Becoming more famous
DETAILS
06/07/16
OBSTACLES
•1. FIRST FEW YEAR
• Less customers
• Less experiences towards cutting hair and other services
06/07/16
OBSTACLES
•2. AFTER FEW YEAR
• Utilities might need to replace to a new one
• Pricing competition
06/07/16
RECOMMENDATION
1. MORE PROMOTION
2. ADVERTISE THROUGH NEWSPAPER
3. HIRED SENIOR HAIRSTYLIST
 TOP 3 COMPETITORS
06/07/16
COMPARATIVE ANALYSIS
1. Jeremy
Studio
Services : Hair and makeup saloon
Location : 13-01(ground floor) jalan kenari
18B,bandar puchong jaya,47100 puchong
Puchong
Contact number : 03-8076 5060
Founded in June 2010
MONOPOLISTIC
COMPETITIVE
06/07/16
COMPARATIVE ANALYSIS
Product : EKS Imported products
Location : No.47G, Jalan Puteri 5/7, Bandar
Puteri Puchong, 47100 Selangor, Malaysia
Contact number : 03-8062 8388
2. Izzo Hair Saloon
Founded in 2006
• TOP 3 COMPETITORS
MONOPOLISTIC
COMPETITIVE
06/07/16
COMPARATIVE ANALYSIS
• TOP 3 COMPETITORS
Services : Nail Saloon, Hair Saloon, Skin Care
Location : 26-1,Jalan Bandar 3,Pusat Bandar
Puchong,47160 Puchong,Selangor.
Puchong
Contact number : 03-5511 9888
Founded in Feb 2013
3. Thomas & Guys - Signature
MONOPOLISTIC
COMPETITIVE
06/07/16
COMPETITIVE STRATEGY
•1. PRICING
• Special price for students
• Give promotion to customer during special festival.
06/07/16
•2. ADVERTISEMENT
• Advertise their shop by using social media, Facebook and
Instagram.
• Variety of styles
COMPETITIVE STRATEGY
SIMILARITIES BETWEEN THESE TWO
BUSINESSES
1. Same services
2. Same motive ; to earn money
3. Promotion for students
4. No Branches
5. Use social media to advertise
06/07/16
SIMILARITIES
06/07/16
DIFFERENCES
1. Founded in the different year
2. Number of employees
3. Promotion for students
DIFFERENCES H-ART CONCEPT 72CHANGE HAIR SALON
AVERAGE NUMBER OF CUSTOMERS 10 20
BUSINESS ANNUAL REVENUE RM73,000 RM146,000
SHOP SIZE Small Big
06/07/16
BUSINESS THAT IS MORE
COMMERCIALLY SUCCESSFUL
1. The average customers
2. Massive amount of profit.
3. Good review by the customers.
06/07/16
REFERENCES
 Security Check Required. (2016). Facebook.com. Retrieved 23 May 2016,
from https://www.facebook.com/H-ART-CONCEPT-152885421582700/
 Security Check Required. (2016). Facebook.com. Retrieved 22 May 2016,
from https://www.facebook.com/72change-hair-salon-1456091494693834/
06/07/16

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Epc123 (1)

  • 1. EFFECTIVE PUBLIC COMMUNICATION FINAL PROJECT : BUSINESS INTERVIEW TOPIC : ANALYSIS OF BUSINESSES FROM TWO DIFFERENT SETTINGS 1) SOW WEI HENN 2) TANG LAM YU 3) ERIC LO 4) LAI EUGENE 5) TENG LI YIK 6) ONG KE QI
  • 2. DESCRIPTION OF BUSINESS  1. H-ART CONCEPT SALON  LOCATED In Subang Jaya, Selangor. 06/07/16
  • 3. THE FOUNDER AND WHEN IT WAS FOUNDED  FOUNDER : Shaunn Lim, Christine Wong and Douglas Fong  SALON FOUNDED IN 2014 06/07/16
  • 4. 5 EMPLOYEEs  Shaunn Lim  Christine Wong  Douglas Fong  Brandon Neo  Crystal Lim 06/07/16
  • 5. DETAILS  NO BRANCHES  MAIN PRODUCTS OR SERVICE SOLD Hair cut, hair treatment, hair extensions, perm hair, hair colour(mainly) 06/07/16
  • 6. DETAILS  OPERATION HOURS 11:00- 21:00 on Weekdays 11:00-17:00 on Weekend  ADDRESS No. 10 First Floor, Jalan SS15/8, 47500 Subang Jaya, Selangor.aa 06/07/16
  • 7. DETAILS MOTIVES TO START THIS BUSINESS  To get famous cross over International  Earn more money to have a better living standards. ACCOMPLISHMENTS FOR THE PAST 3-5 YEARS  Got several good feedback from customers such as good cutting skill and etc. 06/07/16
  • 8. 06/07/16 OBSTACLES •1. FIRST FEW YEAR • Hard to hire workers • Not much profit
  • 9. 06/07/16 OBSTACLES •2. AFTER FEW YEAR • More competitors • Lesser profit
  • 10. 06/07/16 1. EASY MANNER TO COMMUNICATE WITH CUSTOMERS 2.SPECIAL PRICE FOR DAILY FIRST CUSTOMER 3. EVENT PLANNING SERVICES RECOMMENDATION
  • 11.  TOP 3 COMPETITORS 06/07/16 COMPARATIVE ANALYSIS Services : Professional Hair and Scalp Care Specialists Producing Real Results, Real Regrowth Location : B - 10, Ground Floor Garden Shoppe @ One City, Jalan USJ 25/1a Subang Jaya Contact number : 60350330345 1. Tomopro Professional Hair & Scalp System Founded in Feb 2013 MONOPOLISTIC COMPETITIVE
  • 12. 06/07/16 COMPARATIVE ANALYSIS • TOP 3 COMPETITORS Services : specialize on hair styling, coloring, hair treatment Location : Subang Parade, No. F35A, 1st Floor, Jalan SS16/1, Selangor Subang Jaya Contact number : 03-5637 9907 2. Style Design Founded in Feb 2013 MONOPOLISTIC COMPETITIVE
  • 13. 06/07/16 COMPARATIVE ANALYSIS • TOP 3 COMPETITORS Services : Hair and Beauty Supply Location : No.7, Jalan SS15/4, Subang Jaya Kuala Lumpur Contact number : 03-5621 1676 3. Cut N Care - Hair Studio Founded in Feb 2013 MONOPOLISTIC COMPETITIVE
  • 14.  1. 72CHANGE HAIR SALON  LOCATED In Puchong,Selangor 06/07/16 DESCRIPTION OF BUSINESS
  • 15.  FOUNDER : Sam  SALON FOUNDED IN 2009 06/07/16 THE FOUNDER AND WHEN IT WAS FOUNDED
  • 16.  Sam Ngu  Jack Teo  Daniel Liew 06/07/16 3 EMPLOYEES
  • 17.  NO BRANCHES  MAIN PRODUCTS OR SERVICE SOLD Hair cut(mainly), hair treatment, hair rebonding, perm hair, hair colour 06/07/16 DETAILS
  • 18. 06/07/16 •OPERATION HOURS 10:30-20:00 for every Monday til Saturday 10:00-19:00 on Sunday •ADDRESS 46-1 (First Floor), Jalan Puteri 2/4 Bandar Puteri 47200 Puchong, Selangor DETAILS
  • 19. 06/07/16 MOTIVES TO START THIS BUSINESS •Interested in this field •Love to satisfied customers ACCOMPLISHMENTS FOR THE PAST 3-5 YEARS •Good review were posted all over the social media. •Becoming more famous DETAILS
  • 20. 06/07/16 OBSTACLES •1. FIRST FEW YEAR • Less customers • Less experiences towards cutting hair and other services
  • 21. 06/07/16 OBSTACLES •2. AFTER FEW YEAR • Utilities might need to replace to a new one • Pricing competition
  • 22. 06/07/16 RECOMMENDATION 1. MORE PROMOTION 2. ADVERTISE THROUGH NEWSPAPER 3. HIRED SENIOR HAIRSTYLIST
  • 23.  TOP 3 COMPETITORS 06/07/16 COMPARATIVE ANALYSIS 1. Jeremy Studio Services : Hair and makeup saloon Location : 13-01(ground floor) jalan kenari 18B,bandar puchong jaya,47100 puchong Puchong Contact number : 03-8076 5060 Founded in June 2010 MONOPOLISTIC COMPETITIVE
  • 24. 06/07/16 COMPARATIVE ANALYSIS Product : EKS Imported products Location : No.47G, Jalan Puteri 5/7, Bandar Puteri Puchong, 47100 Selangor, Malaysia Contact number : 03-8062 8388 2. Izzo Hair Saloon Founded in 2006 • TOP 3 COMPETITORS MONOPOLISTIC COMPETITIVE
  • 25. 06/07/16 COMPARATIVE ANALYSIS • TOP 3 COMPETITORS Services : Nail Saloon, Hair Saloon, Skin Care Location : 26-1,Jalan Bandar 3,Pusat Bandar Puchong,47160 Puchong,Selangor. Puchong Contact number : 03-5511 9888 Founded in Feb 2013 3. Thomas & Guys - Signature MONOPOLISTIC COMPETITIVE
  • 26. 06/07/16 COMPETITIVE STRATEGY •1. PRICING • Special price for students • Give promotion to customer during special festival.
  • 27. 06/07/16 •2. ADVERTISEMENT • Advertise their shop by using social media, Facebook and Instagram. • Variety of styles COMPETITIVE STRATEGY
  • 28. SIMILARITIES BETWEEN THESE TWO BUSINESSES
  • 29. 1. Same services 2. Same motive ; to earn money 3. Promotion for students 4. No Branches 5. Use social media to advertise 06/07/16 SIMILARITIES
  • 30. 06/07/16 DIFFERENCES 1. Founded in the different year 2. Number of employees 3. Promotion for students
  • 31. DIFFERENCES H-ART CONCEPT 72CHANGE HAIR SALON AVERAGE NUMBER OF CUSTOMERS 10 20 BUSINESS ANNUAL REVENUE RM73,000 RM146,000 SHOP SIZE Small Big 06/07/16
  • 32. BUSINESS THAT IS MORE COMMERCIALLY SUCCESSFUL 1. The average customers 2. Massive amount of profit. 3. Good review by the customers. 06/07/16
  • 33. REFERENCES  Security Check Required. (2016). Facebook.com. Retrieved 23 May 2016, from https://www.facebook.com/H-ART-CONCEPT-152885421582700/  Security Check Required. (2016). Facebook.com. Retrieved 22 May 2016, from https://www.facebook.com/72change-hair-salon-1456091494693834/ 06/07/16