This document discusses wayfinding, which is the process of orienting people as they navigate the built environment. It explains that wayfinding involves environmental and architectural design to provide necessary clues and information to help people intuitively find their way. The document also outlines the origins and development of wayfinding, how it works in markets and public spaces, why it is needed, the wayfinding design process, key considerations in wayfinding design, and practical considerations for implementing a new wayfinding system.