The document discusses the language used in research, campaigns, and advocacy. It defines research as a systematic investigation to establish facts and reach conclusions. Literal language is direct and precise, using the exact meaning of words, and is appropriate for research. Advocacy involves promoting a cause through actions. Language for advocacy can be literal or figurative. Campaigns are organized activities to influence policies and engage the public in creating change. Literal language directly states the message while figurative language uses comparisons. The document provides examples of language used appropriately in research reports, advocacy statements, and campaigns.

1. The Language of Research, Campaigns, and Advocacies
Do you know that language used in research, campaign
and advocacy vary?
Yes, they have specific use.
You will learn the language of research, campaign and
advocacy, recognize appropriate language used,
express appreciation on present issues and write a part
of a research report, campaign and advocacy observing
appropriate language used.
Recognizing appropriate language will gauge students
to be able to write a text according to its purpose.

2. The Language of Research, Campaigns, and Advocacies
At the end of this lesson, you are
expected to:
1.define research and its language used;
2.express appreciation on present issues
through a research report; and
3.write a part of a research report by
using appropriate language.

3. The Language of Research, Campaigns, and Advocacies
Let us have a short review.
1. What are the different literary text types?
DESCRIPTIVE – is a text that creates a picture of a
person, place, thing or event. It also tells what
something looks, sounds, smells, tastes or feels like.
NARRATIVE – is a text that tells a series of events in
chronological order.
EXPOSITORY – is a text that provides explanation of a
specific topic; gives facts, reasons, explanations or examples
with supporting details and conclusions about the topic.

4. The Language of Research, Campaigns, and Advocacies
PERSUASIVE – is a text that aims to present
a point of view and seek to convince a
reader.
ARGUMENTATIVE – is a text that attempts
to present and explain the issue or case,
gives reasons and supports these reasons
to prove its point and refutes or proves
wrong the opposing argument.

5. The Language of Research, Campaigns, and Advocacies
Tell something about the following kind of language and
literary devices?
1. Figures of Speech is a language used that is different
from its literal meaning.
Example: The corona virus is like a thief in the night.
Meaning: It is an example of a simile which shows
comparison between two (2) different things which
have similar characteristics. It means corona virus
and thief in the night are different things yet they can
be noted with same qualities.

6. The Language of Research, Campaigns, and Advocacies
2. Idiom is an expression that cannot be understood from the
meaning of its individual words but has a separate meaning of its
own.
Example: It is a piece of cake. Meaning: It is an easy task.
3. Jargon refers to the language used by a particular group of
people.
Example: Writ of Habeas Corpus (can be understood by lawyers,
judges, and law experts)
Meaning: It is a court order demanding a public official deliver
an imprisoned individual to the court and show a valid reason for
that person’s imprisonment.
Sentence: The violator of the Bayanihan Heal As One Act was
issued the writ of habeas corpus.

7. The Language of Research, Campaigns, and Advocacies
5. Colloquial is the language used when people are
speaking in an informal way.
Example 1: Wanna Meaning: Want to
Sentence: I wanna go to the beach but I can’t because of
the pandemic.
6. Slang is a word that is not considered part of the
standard vocabulary of a language (of a certain group of
people). Example 1: Havey
Meaning: Funny
Sentence: Vice Ganda’s joke was so havey.

8. The Language of Research, Campaigns, and Advocacies
What does this picture depict?

9. The Language of Research, Campaigns, and Advocacies
Activity 1.1B: Let’s Scrutinize!
Now, write five (5) sentences expressing your
idea about the given picture using the
following question:
If you are interested in getting the reward,
what would be the best way you can do to
discover the vaccine?

10. The Language of Research, Campaigns, and Advocacies
What is It
A while ago, you were asked to express
your idea on what way you can discover
a permanent cure against corona virus.
By doing so, you have recognized that it
is a must to apply research in this
scenario.

11. The Language of Research, Campaigns, and Advocacies
Meanwhile, many Filipinos were surprised when
President Rodrigo Duterte announced over the
national television how eager he was in getting
to the bottom of this pandemic. Thus, he offered
Php50 million reward to a group of scientists
who could discover a vaccine against corona
virus. The prize will urge you to do scientific
investigations that will lead to the discovery of
an antidote to fight the pandemic.

12. The Language of Research, Campaigns, and Advocacies
What is Research?
Research is a systematic investigation and a study of
materials and sources to establish facts and reach new
conclusion.
This is widely recognized as an important tool for solving
man’s various problems and in making life more useful
and convenient. The modern gadgets that we use today,
the medicines that give us relief, the tools and
equipment that make our tasks easier are all products of
researches conducted by professionals from various
disciplines.

13. The Language of Research, Campaigns, and Advocacies
Research contains the following parts:
Chapter 1: Research Problem and Its
Background
It begins with a general statement of the
problem then focuses on a specific problem
or issue, frames the said problem within the
existing literature, points out deficiencies in
the literature and targets the study for
evidence and proof.

14. The Language of Research, Campaigns, and Advocacies
Research contains the following parts:
Chapter 2: Review of Related
Literature
It reports critical review of the
relevant literature and identifies the
gap within the literature that your
research will attempt to address.

15. The Language of Research, Campaigns, and Advocacies
Research contains the following parts:
Chapter 3: Research
Methodology
It discusses understanding of
data and the ways to
systematically collect information
and data.

16. The Language of Research, Campaigns, and Advocacies
Research contains the following parts:
Chapter 4: Presentation, Analysis
and Interpretation
It contains the main topic on finding
answers through data collection. It also
discusses methods of arranging,
summarizing and presenting sets of data
using tabular textual and graphical
methods.

17. The Language of Research, Campaigns, and Advocacies
Research contains the following parts:
Chapter 5: Summary of Findings,
Conclusions, and Recommendations
It presents ways of reporting and sharing findings
of a research study. It deals with ways of drawing
logical conclusion from research findings and
gives recommendations.
In writing a research report, informative,
descriptive, persuasive and narrative text types are
used.

18. The Language of Research, Campaigns, and Advocacies
What is a Literal language?
Literal language means exactly what it
says. It does not use figures of speech.
Instead, it uses the actual meaning of
words or phrases in their exact sense.
Literal language is direct to the point. It
is precise and often tells the reader
exactly the point.

19. The Language of Research, Campaigns, and Advocacies
What is a Literal language?
Thus, the reader or listener does not
have to extract meaning. Moreover,
literal language is often used in the
fields of science, logic, objectivity and
research. It is a kind of expression that
could be trusted to describe ideas
precisely and clearly.

20. The Language of Research, Campaigns, and Advocacies
What is a Literal language?
You may consider using literal language
when writing a research paper on the
effectiveness of misting machine for corona
virus disinfection. In this case, the use of
precise language would be the best option.
Authors use literal language when they want
to get their point in a direct manner.

21. The Language of Research, Campaigns, and Advocacies
Text Form Language Examples
Research Literal
This chapter presents the
research methodology of the
study.
The study analyzed the reading
levels of grade three pupils with
an end view of designing a
reading enhancement program.
search.
.

22. The Language of Research, Campaigns, and Advocacies
search.
.
 Recognizing appropriate language used in Research
 Here is an excerpt of a research report. Notice the highlighted words inside
the parentheses.
“The (effects, outturn) of music on mood have long been a
popular topic of psychology research. In a recent study, our
department analyzed the effects of various types of music
on individuals’ moods as well as its effects on their helping
behavior, specifically their desire to donate money. While
the study did (affirm, proclaim) music’s ability to both
positively and negatively impact mood, its effects on giving
were a bit less conclusive…”

23. The Language of Research, Campaigns, and Advocacies
search.
.
Remember, in writing a research
report, the language to be used
should be literal – it is direct,
denotative or exact meaning of a
word. Thus, the words effects and
affirm are appropriate in this
context.

24. The Language of Research, Campaigns, and Advocacies
search.
.
Activity 1.2: Recognizing appropriate
language used in Research
You are now ready to explore on the
concept you just have learned about the
language used in research. In the
paragraphs below, underline the word
that is more appropriate to the context
presented. Answer on your answer sheet.

25. The Language of Research, Campaigns, and Advocacies
search.
.
 “…Our study involved 100 freshmen from the local
university: 50 males and 50 females who were
divided up into five groups. Each group was asked
to complete a (poll, questionnaire) while sitting in a
room that played either no music or music from
one of the following categories: uplifting music,
music with prosocial lyrics, music with antisocial
lyrics, or annoying music. The uplifting songs were
popular hits with upbeat lyrics. The annoying music
was computer-generated music with no lyrics.

26. The Language of Research, Campaigns, and Advocacies
search.
.
The music played for 25 minutes while the students
completed the questionnaires. The (relevant, fitting)
portions were the first and last sections of the
questionnaire, which measured their positive and
negative moods. Upon (windup, completion) of the study,
participants were given an envelope containing five one-
dollar bills, which had not been previously (mentioned,
uttered) to them. The test conductors casually mentioned
that we were collecting money for a local homeless
shelter and gave (participants, partakers) the option of
donating as much of their money as they wanted, or none
at all…”

27. The Language of Research, Campaigns, and Advocacies
You are now to write the findings of a
research report by discussing the
given data on Covid-19 Bulletin of
the Department of Health (DOH)
dated May 13, 2020. Observe the use
of appropriate language in writing
your discussion.

28. The Language of Research, Campaigns, and Advocacies
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29. The Language of Research, Campaigns, and Advocacies
 Summarize the lesson by filling in the blanks with appropriate words and answer the questions below.
1. _____ is a systematic investigation and study of materials and
sources to establish facts and reach new conclusion.
2. _____ is a direct language, denotative or usual meaning of a word.
3. _____ is a part of research that describes the data gathered
usually presented in tables and graphs.
4.____is a text type that is used to tell the step-by-step process of
data gathering.
5. The statement “Pilot the reading enhancement program to meet
the reading needs of the grade three pupils” is an example a/an
_____.
6-10. What is the characteristic of language used in research?
11-15. Why is it important to observe appropriate language in
writing a research report?

30. The Language of Research, Campaigns, and Advocacies
II. Language of Advocacy
At the end of this lesson, you are expected to:
define advocacy and its language used;
express appreciation on social issues
through advocacy; and
formulate an advocacy on social issue
presented.

31. The Language of Research, Campaigns, and Advocacies
Figure out the issue reflected on the given picture.

32. The Language of Research, Campaigns, and Advocacies
Figure out the issue reflected on the given picture.
What does the picture reveal?
What can you contribute to the issue
presented?

33. The Language of Research, Campaigns, and Advocacies
Figure out the issue reflected on the given picture.
Write five (5) sentences expressing your appreciation and
sentiments about the given picture above using this
question.
How will you show appreciation
and support to our medical
Frontliners?

34. The Language of Research, Campaigns, and Advocacies
 What is an Advocacy?
Advocacy is an active promotion of a cause
or principle.
Advocacy involves actions that lead to a
selected goal.
Advocacy is one of many possible strategies,
or ways to approach a problem.

35. The Language of Research, Campaigns, and Advocacies
What languages are appropriate in making an
advocacy?
Text
Forms
Language Example
Advocacy
either literal or
figurative
Pass the message to kick out corona
virus.
(Figurative - It means to get rid.)
Educate the community to prevent the
spread of corona virus. (Literal)

36. The Language of Research, Campaigns, and Advocacies
 Recognizing appropriate language used in Advocacy
ADVOCACY # 1
Let’s Educate everyone to practice Proper Waste Management
ADVOCACY # 2
Proper Waste Management is best done with multitude hands
and minds
- Reflect awareness of imparting knowledge to
people and developing community support to act
over the existing issue.

37. The Language of Research, Campaigns, and Advocacies
Identify the language used in the following advocacies.
Use the underlined words as your guide. Write your
answer on your answer sheet.
 Let us weave together the bright future of our youth through wider
opportunities.
 Feed the hungry to stop starvation.
 Educate the young minds to create a better world.
 Equal opportunities to all; stop discrimination.
 We heal as one; let’s do our part.


38. The Language of Research, Campaigns, and Advocacies

39. The Language of Research, Campaigns, and Advocacies

40. The Language of Research, Campaigns, and Advocacies
1. What does this picture reveal?
2. How do you feel about this picture

41. The Language of Research, Campaigns, and Advocacies
 Activity: Let’s Scrutinize!
 Now, express your appreciation based on the picture by answering the following
questions. Write your answers on your answer sheet.
What is your opinion about helping others in times
of crisis?
What is the importance of government services
during the pandemic?
What can you contribute to those who are in need?

42. The Language of Research, Campaigns, and Advocacies
What is a Campaign?
It refers to a set of organized activities
designed to influence policies and practices to
achieve lasting change. Campaign always goes
beyond just influencing policies and practices
and always seeks to engage the public in taking
action and creating broader movement for
change.

43. The Language of Research, Campaigns, and Advocacies
What is a Campaign?
actions, events and activities to achieve a
change and to raise awareness on a specific
issue working more widely across organization
or people
includes lobbying those in power to make
changes and a combination of a number of
actions to build a public support to change

44. The Language of Research, Campaigns, and Advocacies
What is a Campaign?
Text
Forms Language Examples
Cam-
paign
Literal
“Poverty is what happens
when people give up
caring for one another”
“Rise and be free
from the claws of

45. The Language of Research, Campaigns, and Advocacies
Literal: Figurative:
“Observe Proper “Put your heart in
Waste Disposal.” keeping your
surroundings
clean.”

46. The Language of Research, Campaigns, and Advocacies
Identify the language used in the following campaigns. Write
either figurative or literal on your answer sheet.
1. Stay at home, Be like a Hero”
2. Protect Your Self, Protect your
Family”
3. Make the right Planet to Live in”
4. Fight Against Illegal Drugs, Be a
Catalyst of Change”
5. “Education is the ladder to
success.”
“

47. The Language of Research, Campaigns, and Advocaies

 No to Plastics: Save the Earth,
Save Life : Fixing Waste, Fixes Life
“

48. The Language of Research, Campaigns, and Advocaies
No to Plastics: Save the Earth,
Save Life : Fixing Waste, Fixes Life
“