Leader in Online Learning &
Proposal – Business Partner
www.testmerit.com

About Us
Introduction
TestMerit is one of the first &
fastest growing online
assessment companies in
India. It is established by an
IIM A-Alumnus to provide
quality and affordable online
test preparation to students.
Our USP
TestMerit is working through
the largest B2B network in the
field of online learning and test
preparation. TestMerit offers
the most number of categories
of test preparation viz. MBA,
Engineering, Medical,
Professional, & Employment
Tests.
Our Mission
TestMerit aims to reach five
Lakh students through its
online test preparation
solutions. We look to fulfill
this mission with the help of
250 business associates.

Our Offerings – Online Test Preparation
MBA
Common Admission Test
Management Aptitude Test
Graduate Management
Admission Test
Engineering
Indian Institute of Technology-
Joint Entrance Exam.
All India Engineering Entrance
Examination
Uttar Pradesh State Entrance
Examination
Graduate Aptitude Test in
Engineering
Karnataka Common Entrance
Test
Delhi College of Engineering
(DCE)
Maharashtra Common Entrance
Test
Medical
Banaras Hindu University
Armed Forces Medical College
Pre-Medical Test
All India Pre Medical Test
Medical Entrance Exams

Our Offering – Online Test Preparation
Professional
Common Law
Admission Test
Chartered Accountants
(CA) Common
Proficiency Test (CPT)
National Talent Search
Examination
Bachelor of Education
Employment
Indian Administrative
Service
University Grant
Commission- National
Eligibility Test (NET)
Bank Probationary
Officer
Railway Services
Skill
Assessment
NAC-Tech
Software Industry Tests
Specialised Skill
Assessment Tests
Vocational
Polytechnic
Industrial Training
Institute
Vocational Tests

Business Opportunity
• Partners on District, Region or
Zone Basis
• Selling test packages through a
network of franchise and
direct sellers
• Marketing & Selling test
preparation solutions to
students, schools and colleges
Business Partner
• Online test preparation
industry is expected to be
1200 crore industry by 2012
• Total Online Learning Industry
is expected to be 5000 crore as
the education is going online.
Online Test
Preparation
Industry

Business Opportunity – Projected Sales
Expected business volume for a business partner for particular
class of cities
Class of City Expected Number of
Students
Projected Annual Turnover
(in Lacs)
A 4000 100
B 3500 87.5
C 3000 75
D 2000 50
E 1000 25
F 500 12.50

Business Opportunity – Market Size
Total Market Size of Online Test Preparation Industry
Test Category Number of Students
Appearing in Exam
Annual Market Size
(in Rs. Crore)
CAT 300,000 90
MAT 350,000 105
IIT 400,000 120
AIEEE 500,000 150
PMT, AIPMT etc. 400,000 120
State Entrance Examinations
(CETs, SEEs)
800,000 240
Employment Tests
(Banking, Railways etc.)
1,000,000 200

Reaping the Business Opportunity
• Students – From 9th Standard till Post-Graduates
• Educational Institutions – Schools, Colleges, Engineering/MBA Institutes
• Others – Coaching Institutes, Private Tutors, Computer Training Institutes, Book Sellers
Target Segments
•Direct Selling to Students through Demo
•Bulk Selling to Educational Institutions
•Time-bound deals with coaching institutes, private tutors etc.
•Through a network of franchise
How to Sell the Packages
•Computer with internet connectivity
•Marketing staff
•Small Office preferably in commercial area
Support & Infrastructure
•Investment is linked to business volume – We grow as you grow
•Start with a investment as low as Rs. 40,000/- (Working Capital)
Investment

Target Segments  Product  Marketing
• Entrance Test Packages
• Franchise Network in the Territory
Students
• Entrance Tests for Undergraduate Courses (Engg.-
Medical Entrance Tests)
• Direct Marketing to Schools
Schools
• Value Added Assessment Program for School Children
• Direct Marketing to Schools
Schools

• Entrance Tests for Post Graduate Courses (MBA Entrance
Tests)
• Direct Marketing to Colleges
Engineering Colleges
• Skill Assessment Tests for Employability
• Direct Marketing to Colleges
Engineering Colleges
• Internal Online Examination System (For Objective
Assessment)
• Direct Marketing to Educational Institutions
Schools & Colleges

• Test Packages for students
• Direct Marketing to Coaching Classes/Private Tutors
Coaching Classes/Private Tutors
• Skill Assessment Tests Solution/ Customized Tests
• Direct Marketing
Corporate
• Low-Cost Subject wise Assessment
• Relationship Marketing
Government Organizations

Join Us
Application
Process
•Apply online on www.testmerit.com/application
•Get your demo log in & study the platform
•Clarify your questions by mail or by call.
•Send the completely filled TestMerit application form along with DD in favor of
Compark Education Pvt. Ltd. Payable at New Delhi, as per the type of association.
•You may also visit our office for discussion & finalization.
Contact
Details
•Contact Person – Mr. Rajesh Tiwari (Vertical Head)
•Address – A-12, Aditya Corporate Hub, F-502, 5th Floor, RDC, Ghaziabad (NCR) -
201001,
•Mobile No. 09212448030,
•Website – www.testmerit.com
•Email Id – rajesh@comparkgroup.com

Thank You
Welcome to the Future of Learning!

School Student Packages
Package of CBSE-6
Unit Tests Question Bank
45 Test 433 Question
Package of CBSE-7
Package of CBSE-8
Package of CBSE-9
Package of CBSE-10
Model Paper Unit Tests Question Bank Solved Papers
14 Test 34 Test 743 Question 15 PDF
Package of CBSE-11
Package of CBSE-12
Solved Papers Model Paper Unit Tests Question Bank
20 PDF 9 PDF 55 Test 2329 Question
Package of NTSE
2 Test 20 Test 57 Test 2442 Question
Package of Math Olympiad
Model Paper Unit Tests Question Bank
5 Test 18 Test 253 Question
Package of Physics Olympiad
Solved Papers 7 Test

Entrance Exam Packages
Package of KCET
10 5 45 3806
Package of IIT
Package of AIEEE
Package of BITSAT
Package of AIPMT
Package of AIIMS

Entrance Exam Packages
Package of CACPT
4 12 84 322
Package of Gate (Mech. Eng)
5 10 30 1000
Package of Gate (Comp.Sc)
3 9 27 279
Package of Gate (Electrical)
5 7 15 457
Package of MAT
5 10 35 1500
Package of CAT
5 10 41 1779
Package of IAS(Sociology)
5 5 25 1000
Package of IAS(Administration)
5 5 25 1000

Step By Step Demo
of
TestMerit - Platform
www.testmerit.com

Click here for
Register
Enter Email Id &
Password for
Log in if you have
already registered
member

Enter All
information to
get registered

Select Your
Course Package
Here

Enter Your 8 digit
Alphanumeric
Code on Scratch
Card here

Click Add to
Activate the
Course

Select from here
Solved Paper,
Model Paper Or
Unit Test as per
your req.
Click on Take Test
to Start the Test
Note: Only Free & Promotional Packages are active in Demo Log in

Mark For Later to
answer later
Multiple Choice
Type Question
Answer Sheet
Time Clock
Weight age of
Question

You can Save
the Test and
attempt later

Confirmation
to Submit the
Test

Your assessment Report.
1.Total Assessment Report
2.Performance with Time
3. Marks with Time

Individual Question wise
Analysis

Comparison
On Difficulty
Levels

Graphical
Comparison
between the
attemptees

Solution hint
of the
question
Solution of the all question

Online Education & Assessment
Is A Way Ahead
Join the Stream
With
TestMerit

Marketing Material
State Partner Marketing Kit
S.r
no Object Quantity
1 Handbill 1000
2 Student Brochure 150
3 Franchise Brochure 200
4 Poster 30
5 Demo CD 2
6 Visiting Card 1000
7 Flex (Back Lid) 2
8 Authorization Letter 1
Territory Partner Marketing Kit
S.r
no Object Quantity
1 Handbill 1000
2 Student Brochure 100
3 Franchise Brochure 150
4 Poster 20
5 Demo CD 2
6 Visiting Card 1000
7 Flex (Back Lid) 1
8 Authorization Letter 1
Note: TestMerit Canopy (portal) – 1 (Paid) – Cost – Rs.4000 per piece (inc. home delivery)

TestMerit – Value Proposition
Testmerit is in the process of creating Franchise-based
centers across India.
One can buy preparation packages and/or take mock tests
at these centers.
Lack of Internet and Card Penetration (payment
mechanism for B2C sites) makes a compelling business
Sense to have physical presence.

Business Model & Management
Drivers of Business
Model:
• Distribution
• Alliances
• Content
• Pricing
Management – Vikas
Gupta
• Founder & CEO, Compark
Education
• Founder Director, Compark
E-Services, (One of the
largest integrated E-
Services company with
1500 centers across India)
• PGDM, (IIM-Ahmedabad)
• CS (ICSI)

Market Opportunity – Entrance Test
Industry
CAT is going online in 2009
• 3.5 Lakh students appear in CAT and the number is growing 15-20% every year.
• CAT - being the most prestigious entrance examination among undergraduate students –
breaks away the bias in favor of paper an pencil test.
MAT is going online in 2009
• 3 Lakh students appear in MAT every year. MAT will sensitize smaller colleges/institutes to
online testing.
It is expected that two of the biggest entrance examination (IIT-JEE,
AIEEE) will be online very soon.
• Approx. 5 lakh students (more importantly school going students population) will be
exposed to online testing early in their academic life. This will contribute heavily to online
testing in the next 3-5 years.

Market Opportunity – Entrance Test
Industry
Entrance tests going online addresses the psychological
barrier among students to learn online and take tests
online.
At present undergraduate student population is being
driven towards online testing due to CAT/MAT going
online.
In the next couple of years, school students will start
online testing as early as during their matriculation. It will
propel growth in online testing.

First Steps to Enter in
Online Education Market
• Conducting Assessment of Students for
Engineering Aptitude In CBSE & ICSE Board
Schools
• Conducting Assessment of Students for
Management Aptitude In Colleges & Institutes
• As a Online Testing Solution for Unorganized
Coaching Centers.
• Creating Online Assessment Points of
CAT/MAT/IIT-JEE/AIEEE (Education Cyber Café
Structure)

Viability of the Model
• Greater Accessibility
• Low Cost of Coaching
For
Customers
• Multiple E-learning solutions
• Tutorials
• Skill/Psychometric Assessment
• Admission Guidance
For
Channel
Partners

Always Open for
Innovations & Suggestions
Testmerit
Better Understanding of Self

ROI Period
• State Partner
• Min. Investment: Rs. 3.5 Lakh
(For 700 package)
ROI Approx. Calculation :
• No. of Territory Partner - 7
• Sale to Territory Partner - 100 (each)
• Sale to TP @ - 1000 (each)
• Total Sale - Rs. 1050000-/-
• Total Month Share @ 60% – Rs.630000-
/-
• Pass on to 7 TP – 7*75000 = Rs.525000
• Net Profit – Rs.105000-/- (around 10%
on TP Turnover)
So ROI Period – 6 Months Max.
Territory Partner
• Mini. Investment: Rs.100000 -
/- (For 100 Packages)
ROI Approx. Calculation:
• No. of Franchise - 5
• Sale to Franchise - 20 (each)
• Sale to Franchise @ - 1500 (each)
• Total Sale - Rs. 150000-/-
• Total Month Share @ 50% – Rs.75000-/-

ROI Period
• Online Coaching Center
• Min. Investment: Rs. 1 Lakh
ROI Approx. Calculation:
• No. of Packages - 100
• Per Student Fee - 2000
• First Batch Student - 100
• First Batch Fee Collection – 200000
• Batch Time – 3 month
So ROI Period – 1.5 Months Max.
Franchise
• Mini. Investment: Rs.30000-
/- (For 20 Packages)
ROI Approx. Calculation :
• No. of Student - 20
• Per Student Fee - 2500
• Total sale - Rs. 50000
• Total Month Profit – 20000

TestMerit Authorization
Certificate

www.testmerit.com
TestMerit
Business Structure

About TestMerit
TestMerit is an online education portal for providing cost effective
entrance examination practice to students. Students can prepare
for the following entrance examinations by purchasing the practice
packages:
www.testmerit.com

www.testmerit.com
Partner of TestMerit
Territory Partner:
is responsible for
marketing and
promotions of the online
packages in District. TP
main role is to develop
and appoint Franchise.
State Partner:
State Partner (SP) is
responsible for marketing
and promotions of the
online packages in State.
SP main role is to
develop and appoint
Territory Partner &
Franchise.
TestMerit Partner

www.testmerit.com
State Partner
Role of Business Partner

www.testmerit.com
Target Customer for State Partner
1
Coaching Institutes:
These institutes have
potential customer of
these packages already,
the students. They can
introduce our packages
in their coaching
system and use
technology in coaching
and conduct online
testing of students.
2
Computer Institutes:
These institutes have
computers, space and
internet, to become
testing centers for the
students preparing for
entrance exams as
CAT/MAT/IIT/AIEEE.
3
Cyber cafes:
The cyber cafes are also
ideal to become the
testing solutions by
using our packages.
They have the
infrastructure and as
they business is going
down, it would be a
very good & valuable
service for them.
4
Entrepreneurs:
Entrepreneurs having
marketing skills and
flair for Online
education Business.
They can be appointed
as Territory Partner to
appoint Franchises in
the District.

SP Earning & Investment
SP Earns
60% on Total
Turnover from
the State
10% Net Profit
on Total
Turnover from
the State
SP
Investment
Rs. 350000-/-
(installment possible)
For packages
which he can pass
on to his TP at
district level.
Support to
SP
Marketing
material &
Training
Advertising
through Online
Medium
Exclusivity in the
area/region
www.testmerit. com

www.testmerit.com
Territory Partner
&
Franchise
Brand Ambassador of TestMerit

www.testmerit.com
Business Models for Territory
Partner & Franchise
Testing Center Selling Point
In this model franchise can act as
Testing Solution Center for
students. Franchise can invite
students to test their entrance
preparation and offer
weekly/monthly schemes of
testing packages. In this model
he should have multiple
computers & internet facility.
In this model, only single
computer, Internet and 50-
100 sq feet space is required.
You have to just register
students and sell the required
packages (Rs.500 –Rs.3500)

Territory Partner & Franchise
Earning & Investment
Earning
Territory Partner:
50% on total Sale
from the District
Franchise:
Rs.1500 per
package
Investment
Rs. 50,000/- for
packages
Rs. 30,000/- for
packages @
Rs.1500 per
package
Support to
Partner
Marketing material
& Training
Advertising
through Online
Medium
Listing of name on
Website
www.testmerit. com

Unique Business Offer
TestMerit

General:
•We have already sent the marketing material, agreement and deactivated packages on your
address
•You have to send us all the copy of agreement signed by you as Territory Partner with your
franchises in proper format within a week of signing the same.
•You need to work in coordination with company and take full support from HO and nearest
RM.
•All payment received on Compark Education Pvt. Ltd. name should by conveyed to HO by
email and hard copy should be sent by courier asap.
For Relationship & Proper Training:
•There should be a regular meeting and coordination between you and your appointed
partners.
•Proper Demo of the product and regular marketing training to your partners
•Demo packages are already mailed to you.
•All related email ids and contact no. should be conveyed to all your partners.
•The information of any appointment should be email to HO with his complete detail as
Name, company name, email id, mobile no. and address.
Proper Marketing Policy:
•There should be a clear Marketing Policy in the district by you.
•No miscommunication and misrepresentation by any of the TestMerit Partner.
•Focus of TestMerit partner should be more on fair business and good turnover.

For Marketing Issue:
•For any issue related to marketing you have to contact to HO.
•Any misconduct and miscommunication by any partner about the company or product will be
treated strictly.
•The soft copy of the marketing material should be shared with all partners.
•Marketing Material will be sent to partner within 10 days of the payment realization.
For Operational & Technical Issue:
•Operational & Technical Issue if any should be email on info@testmerit.com asap.
•All the scratch card packages will be deactivated initially and will be activated within 12 hours
on request by partner. (Request should be by email on info@testmerit.com mentioning the
Serial no. of the package)
•You will be given an email on www.testmerit.net as location@testmerit.net and all the official
communication by HO will be done on the same.
We expect an active participation from you on all fronts and your regular feedback from the
market on product, process and marketing.
Looking forward for a fruitful business together

Contact Person – Mr. Rajesh Tiwari (Vertical Head)
Address – A-12, Aditya Corporate Hub, F-502, 5th Floor, RDC,
Ghaziabad (NCR) - 201001,
Mobile No. 09212448030
Landline No.- 0120 - 6422227
Website – www.testmerit.com
Email id – testmerit@gmail.com, info@testmerit.com
Email Id – rajesh@comparkgroup.com

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