This document contains a certificate awarding leadership certification in contact centers to an individual named Kenny Coenen. It also contains a separate certificate awarding expert class certification to four individuals who successfully completed a program and final presentation. The rest of the document discusses implementing social media in contact centers, including making a business case, developing policies and training frontline agents, and using tools to monitor social media and respond to customers.
Під час доповіді поговоримо про участь бізнес-аналітиків і розкриємо основні складові discovery workshop:
- Організація. Коли проведення воркшопу, окрім стартової фази, є максимально ефективним?
- Підготовка. Як почати з нічого і якісно підготуватись до воркшопу у стислі терміни?
- Проведення: Workshop Do’s and Don’ts. Приклади технік і вправ, а також приблизний план самого воркшопу.
- Оформлення кінцевих результатів або презентації, що запам’ятовуються
How to Influence Stakeholders for Success by fmr eBay Senior PMProduct School
Main Takeaways:
- Understand what drives your stakeholders & speak their language
- Closely partner with and align your key stakeholders
- Develop your stakeholders into product evangelists
Engagor Day III - Chapel Digital: Use Case on Thomas Cook Engagor
Linda Scott, CEO from Chapel Digital, tells us more on how they pull off customer care for Thomas Cook in the UK.
Engagor Day, an event for all Engagor users and partners to help them optimize their social media engagement and analytics.
Engagor Day III: Use Case NMBS/SNCB 'Learnings From a Social Media Launch'Engagor
Kim Castro and Jean-Marie Hoffelinck from the Belgian Railroads (NMBS/SNCB) tell us more on how and why they they jumped on the social media wagon. They share some of the social media essentials every company should know about, as well as some practical Engagor tips and tricks!
Engagor Day, an event for all Engagor users and partners to help them optimize their social media engagement and analytics.
The introduction to the second edition of the Engagor Day, an event for our clients and partners. Zooms in on the latest additions and what Engagor is working on, in other words, the roadmap!
Під час доповіді поговоримо про участь бізнес-аналітиків і розкриємо основні складові discovery workshop:
- Організація. Коли проведення воркшопу, окрім стартової фази, є максимально ефективним?
- Підготовка. Як почати з нічого і якісно підготуватись до воркшопу у стислі терміни?
- Проведення: Workshop Do’s and Don’ts. Приклади технік і вправ, а також приблизний план самого воркшопу.
- Оформлення кінцевих результатів або презентації, що запам’ятовуються
How to Influence Stakeholders for Success by fmr eBay Senior PMProduct School
Main Takeaways:
- Understand what drives your stakeholders & speak their language
- Closely partner with and align your key stakeholders
- Develop your stakeholders into product evangelists
Engagor Day III - Chapel Digital: Use Case on Thomas Cook Engagor
Linda Scott, CEO from Chapel Digital, tells us more on how they pull off customer care for Thomas Cook in the UK.
Engagor Day, an event for all Engagor users and partners to help them optimize their social media engagement and analytics.
Engagor Day III: Use Case NMBS/SNCB 'Learnings From a Social Media Launch'Engagor
Kim Castro and Jean-Marie Hoffelinck from the Belgian Railroads (NMBS/SNCB) tell us more on how and why they they jumped on the social media wagon. They share some of the social media essentials every company should know about, as well as some practical Engagor tips and tricks!
Engagor Day, an event for all Engagor users and partners to help them optimize their social media engagement and analytics.
The introduction to the second edition of the Engagor Day, an event for our clients and partners. Zooms in on the latest additions and what Engagor is working on, in other words, the roadmap!
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
7 Steps To Travel Industry Social Media Mastery by @DrNatalie #DrNatalieDr. Natalie Petouhoff
Many people start their social media initiatives by putting up a Facebook and a Twitter and saying things like, "Happy Monday and buy our stuff." And then wonder where the ROI is.
In my consulting with companies over the past 12 years in digital and social media, I found that there isn't much structure around how to approach social media - not enough information on how to do more of the right things, benchmark where the company is and figure out -- from best practices -- what those next steps are...
This presentation looks at 7 Steps to FastTrack Your Social Media and Digital Communication Programs. It's what I use not only in my consulting but also what I teach at The Summer Institute for Center for Media, Entertainment and Sports at UCLA Anderson as well as at UCLA Extension.
I think you find some great practical and strategic tips that will get your further along in your initiatives so you can justify your program and get the budget you need and the resources! Social Media is not free. It does have a very high ROI... but you have to know how to use it to get the ROI...
How to Evaluate Social Advertising Technology Platforms - Kenshoo WebinarKenshoo
Presentation from the January 30th webinar, "How to Evaluate Social Advertising Technology Platforms." Kenshoo's Josh Dreller and Nate Luman, along with guest speaker, Forrester analyst Zachary Reiss-Davis, discussed how marketers should approach the vetting process to confidently choose the best social advertising technology platform for their marketing organization’s needs.
Employee Advocacy: Training and Activation Best PracticesLiz Bullock
Liz Bullock shares best practices on both training and activating employees to align with business goals. Examples from Adobe, Dell and others. Presented via BrightTALK on November 20, 2014
Our Customer Success Team recently presented at ConnectIn London on the OGSM touching on the below:
- What is OGSM: Understanding the methodology
- OGSM for LinkedIn recruiters
- Q&A with special guest Daniel Hayward
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
How Enterprise SaaS Companies Justify Investment in Customer SuccessGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How Enterprise SaaS Companies Justify Investment in Customer Success - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Bazaarvoice, ToutApp, Enviance, LinkedIn
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
Digital Transformation - Institute of Fundraising National Convention (06/07/...Purple Vision
Steve Thomas and Bertie Bosredon share their vision for Digital Transformation in this session at the 2015 IoF Fundraising Convention. Covering everything from what to how, this presentation offers insights into how your charity or non profit can develop and transform itself digitally.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
Some call it a newsroom. Others a command center, a social hub or a content studio. But no matter the name, in this webinar we feature what a seamless integration between operations and content creation looks like.
Best Digital Marketing Institution in Bangalore Ashfa12
NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
Advanced Curriculum
Our Team of Experts at NIDM has designed the Most Advanced Digital Marketing course in India. Covering 50+ Advanced Modules.
Live Practical Sessions
We are an Agency Based Digital Marketing Institute, you will get Hands-on Practical Sessions on Live Industry Projects to Gain Practical Knowledge.
Tools & Blue prints
Rs.5,00,000/- worth tools which include marketing tools, design resources, social media calendar, Strategies, Case studies and Blueprints for Digital Marketing Classes.
Real-Time Projects
We offer 100% Practical Sessions on Real time Project, we offer Internships to bright students.
NIDMIs One Of The best digital marketing training institute in Bangalore And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed Fully For Job Orientation Bases
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Marketing Software - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Marin Software, Influitive, Conductor
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
NextGen Customer Engagement - An Extension from Dave McClure's Pirate Startup...Dalia Asterbadi
NextGen Customer Engagement - An Extension from Dave McClure's Pirate Startup Metrics Presentation
Key note from innovation summit in 2015. Dalia was asked to take on the 2008 presentation and expand based on the work done with realSociable and her career as a technology-driven marketer and engineer. Keeping the pirate theme, the presentation walks through an adaptation to the framework by Dave McClure.
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
This is an overview of all LinkedIn automation tools. It includes networking tools, amplification tools, done for you services and content scheduling tools.
These tools are banned by LinkedIn but often used by users to make their work simpler. This list was created in Jan 2021 and will evolve over time
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
7 Steps To Travel Industry Social Media Mastery by @DrNatalie #DrNatalieDr. Natalie Petouhoff
Many people start their social media initiatives by putting up a Facebook and a Twitter and saying things like, "Happy Monday and buy our stuff." And then wonder where the ROI is.
In my consulting with companies over the past 12 years in digital and social media, I found that there isn't much structure around how to approach social media - not enough information on how to do more of the right things, benchmark where the company is and figure out -- from best practices -- what those next steps are...
This presentation looks at 7 Steps to FastTrack Your Social Media and Digital Communication Programs. It's what I use not only in my consulting but also what I teach at The Summer Institute for Center for Media, Entertainment and Sports at UCLA Anderson as well as at UCLA Extension.
I think you find some great practical and strategic tips that will get your further along in your initiatives so you can justify your program and get the budget you need and the resources! Social Media is not free. It does have a very high ROI... but you have to know how to use it to get the ROI...
How to Evaluate Social Advertising Technology Platforms - Kenshoo WebinarKenshoo
Presentation from the January 30th webinar, "How to Evaluate Social Advertising Technology Platforms." Kenshoo's Josh Dreller and Nate Luman, along with guest speaker, Forrester analyst Zachary Reiss-Davis, discussed how marketers should approach the vetting process to confidently choose the best social advertising technology platform for their marketing organization’s needs.
Employee Advocacy: Training and Activation Best PracticesLiz Bullock
Liz Bullock shares best practices on both training and activating employees to align with business goals. Examples from Adobe, Dell and others. Presented via BrightTALK on November 20, 2014
Our Customer Success Team recently presented at ConnectIn London on the OGSM touching on the below:
- What is OGSM: Understanding the methodology
- OGSM for LinkedIn recruiters
- Q&A with special guest Daniel Hayward
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
How Enterprise SaaS Companies Justify Investment in Customer SuccessGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How Enterprise SaaS Companies Justify Investment in Customer Success - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Bazaarvoice, ToutApp, Enviance, LinkedIn
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
Digital Transformation - Institute of Fundraising National Convention (06/07/...Purple Vision
Steve Thomas and Bertie Bosredon share their vision for Digital Transformation in this session at the 2015 IoF Fundraising Convention. Covering everything from what to how, this presentation offers insights into how your charity or non profit can develop and transform itself digitally.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
Some call it a newsroom. Others a command center, a social hub or a content studio. But no matter the name, in this webinar we feature what a seamless integration between operations and content creation looks like.
Best Digital Marketing Institution in Bangalore Ashfa12
NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
Advanced Curriculum
Our Team of Experts at NIDM has designed the Most Advanced Digital Marketing course in India. Covering 50+ Advanced Modules.
Live Practical Sessions
We are an Agency Based Digital Marketing Institute, you will get Hands-on Practical Sessions on Live Industry Projects to Gain Practical Knowledge.
Tools & Blue prints
Rs.5,00,000/- worth tools which include marketing tools, design resources, social media calendar, Strategies, Case studies and Blueprints for Digital Marketing Classes.
Real-Time Projects
We offer 100% Practical Sessions on Real time Project, we offer Internships to bright students.
NIDMIs One Of The best digital marketing training institute in Bangalore And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed Fully For Job Orientation Bases
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Marketing Software - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Marin Software, Influitive, Conductor
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
NextGen Customer Engagement - An Extension from Dave McClure's Pirate Startup...Dalia Asterbadi
NextGen Customer Engagement - An Extension from Dave McClure's Pirate Startup Metrics Presentation
Key note from innovation summit in 2015. Dalia was asked to take on the 2008 presentation and expand based on the work done with realSociable and her career as a technology-driven marketer and engineer. Keeping the pirate theme, the presentation walks through an adaptation to the framework by Dave McClure.
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
This is an overview of all LinkedIn automation tools. It includes networking tools, amplification tools, done for you services and content scheduling tools.
These tools are banned by LinkedIn but often used by users to make their work simpler. This list was created in Jan 2021 and will evolve over time
LinkedIn stats for Belgium on memberships, activity levels and much more.
The numbers were taken from LinkedIn, Sales Navigator and the LinkedIn Advertizing module.
This indicates the level of social selling & recruitment
Research results (Summer 2019) of what appears in LinkedIn Home feed. Type of posts, frequency of ads, The real value of Like and Comments and hashtags
Companies invest a lot of money in social selling. However, they are struggling to get #results. No #training or the wrong training is the root of all evil
Is GDPR a showstopper for social media usage in your companyVanguard Leadership
With the advent of trhe new GDPR privacy regulation (May 25, 2018) there will be implication on social media. Of course LinkedIn, Twitter, Facebook and alike will have to be compliant but your company's use of social media will be limited. Are you aware of the limitations and trouble you can get your company is?
Most salespeople are struggling when it comes to integration social media into they sales strategy and approach. They suffer from 4 symptoms: No (or bad) presence on social, No content, No time and No results. During this session I will hand 4 antidotes to cure these symptoms.
Social media is still growing at an amazing pace. New platforms and new applications are showing up every day. People bring this to the office but is your policy built for this?
Nowadays, when customers are looking to buy a product they are seldom influenced by traditional advertisement. More and more they are looking for practical and neutral information to decide whether or not to make the purchase.
Content marketing is a strategic marketing approach meant to meet those needs of the customers. It is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Social Selling is an approach supported by a number of tools. From finding prospects over listening and engaging to connecting and engaging to close deals and reach your quota. The use of LinkedIn,Twitter, Hootsuite, IFTTT, and more you can save time and still be efficient
Employee advocacy is ready to hit aal companies. Sharing, commenting, liking are key for strong employee advocacy. Social media is the communication channel by choice
Social Media for employees and companies have gone through highs and lows. It has been blocked, it has been opened, Social media policies have been the instrument of choice to stop reputation loss for individuals and companies. 2015 is great time to update your old social media. Drivers like live streaming, employee advocacy and social selling selling wil stretch the limits of your old policy.
Social media for sales people, called social selling, will help them achieve their sales quota. Of course, it is more than using Linkedin. The 5 steps to social selling: great profile, Good network, good listening skills, engagement and ROI
Social selling is reeds een paar een trend. Wat is Social Selling? Voor wie is het bedoeld? Hoe doe je dan? Is dat enkel het gebruik van LinkedIn? Welke stappen moet je door? Wat zijn de gevaren?
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
8. CertificaatTeam Leader
T H E H O U S E O F C O N T A C T C E N T E R S
in samenwerking met RANDSTAD Callforce
WORDT HIERBIJTOEGEKEND AAN:
Heeft met succes het volledige parcours van de Certificering doorlopen .
LEIDINGGEVEN IN EEN CONTACT CENTER
Houder van het Certificaat. The House of Contact Centers Randstad Callforce
Datum van toekenning:
Kenny Coenen
9. Hanne Jochems
Contact Center Management Expert
T H E H O U S E O F C O N T A C T C E N T E R S
Certificaat
WORDT HIERBIJTOEGEKENDAAN:
Heeft de Expert Class gevolgd en het eindwerk met succes voorgesteld en verdedigd
Houder van het Certificaat
Datum van toekenning:
Inge Vissers David Gybels Marc Van Remoortere Christophe Vandecaveye
The House of Contact Centers, programmacommissie en jury
18. How do you get started
without loosing your
reputation?
19. How Social Media is thought to plug into a business
My Marketing
could use
some of that
social media!
20. Customer Support
Market Research
Online Reputation Management
Community Management
Consumer Insights
Recruiting
Business Development
Sales
P.R.
Business Measurement
Marketing
Education
Thought Leadership
Search/SEO
Mobility
How Social Media actually plugs into a business
Customer Acquisition
Lead Generation
Crisis Management
Internal collaboration
Customer Retention
Advertising
Advocacy
Event Management
Fund-Raising
Corporate Communications
22. What is changing?
Old world
• Passive
• Wait for Calls
• Client visits you
• Exclusive
• Between you and the client
• Unequal
• Your are and have all the
experts
• Scripted
• Canned Responses
New World
• Real-time
• Instant & ongoing
• Controlled by clients
• Permanent
• Posts are 24/7
• Public
• For all to see – Forum
• Equal
• Everyone is an expert
25. Social Media in the CC is
a no brainer!
Your CC is the logical home for SoM
• Primary place for the customer contact information
• Staff in place to handle customer inquiries
Your CC houses your CRM system
CC team is gate keeper to escalate
comments/discussions to the right people
26. Process to implement Social media
Awareness
Building
Inventory
Social Media
Policy
Training Monitoring
Goals,
Objectives,
strategy
Teams
Ambassadors
Project:
define –
roll-out
28. Critical Success Factors
1. Make your business case
2. Decide where to house your efforts
3. Develop a social media program
4. Recruit & train front line agents
5. Invest in technologies and tools
6. Quality assurance
7. Listen, Learn and Respond
8. Advanced metrics
29. Step 1: Make your Business Case
• Get senior management on board
• Develop your business case to show Social
Media will be used
• Define goals/purpose
• Reputation management, online sales, new product
introduction, etc.
• Define your audiences
• Start listening to find out where they are
30. Step 2: Where to house efforts
• Integrate the Social Media Channel into your
CC
• Use CC as gatekeeper to escalate tweets and
comments to right departments
• Include legal to support frontline staff
31. Step 3: Your Social Media Program
• Create and implement a Social Media Policy
• Get all departments to contribute
• Focus on roll-out and implementation
• Create a procedure to deal with posts
• Negative
• Positive
• Define who can post and react
• Create opening hours
• Create metrics
32. Step 4: Recruit & Train
• Pick agents to manage this channel
• Will become spokes people for the company
• Must be confortable with the channel
• Training should include:
• Turn fans into ambassadors
• Know the lingo
• Be transparent
• Concise (say something in 140 characters)
• Do’s and dont’s
33. Step 5: Invest in Technology
• Many methods to monitor
• Tools vs Services
• Free vs Paid
35. Step 6: Quality Assurance
• Keep your eyes on the ball – things go VIRAL
fast!
• Follow up with clients after contact
• Continuous training
36. Step 7: Listen, Learn & Respond
• Listen
• What are people saying where? Are these
comments good or bad? Who are the influencers?
• Learn
• Analyse sentiment to learn what customers want in
real-time. Use this to generate leads or adjust your
strategy?
• Respond
• Define the appropriate answer, be polite to the
point, open en transparent
37. Step 8: Advanced Steps
• Integrate into your CRM system
• Build profiles of your clients
• Use social media monitoring to adjust your
strategy
• Turn your clients into ambassadors
38. What is next for YOU?
Do not be left behind
Social Media activities
• Awareness Building
• Inventory Services
• Business Case
• Policy Creation
• Training
• Monitoring
45. I need a credit
Telco: best one stop
shop
IT Helpdesk
Me and my boss
Editor's Notes
WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
Another myth about social media
New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email. The most popular online activities remain search and Web portals (with around 85% reach) and the websites of software manufacturers.The far-reaching study also explored a number of other trends within the social networking space. In 2008, users spent 63% more time on member communities than they did in the previous year. However, within member communities, Facebook saw growth of 566% in time spent on it by users worldwide. As has been reported elsewhere, Facebook’s fastest growth demographic is older users – the social network tacked on 12.4 million people between ages 35-49 in 2008 according to Nielsen.Some other key findings from the report:- Globally, Facebook reaches 29.9% of global Internet users, versus 22.4% for MySpace.- MySpace remains the most profitable social network, generating an estimated $1 billion in revenue versus $300 million for Facebook in 2008.- Facebook is the top social network in all countries except Germany, Brazil, and Japan (Nielsen still has MySpace as tops in US in the report, but as of January ’09, that had changed).- On Twitter, CNN, The New York Times, and BBC have the greatest reach among mainstream media companies as of late February.Overall, most of these trends aren’t surprising if you’ve been following the space, but nonetheless, tie some numbers to them. Most impressive is the rise of Facebook, who is outpacing the growth of the social networking space on the whole by nearly tenfold.
Who doesn’t know about the “Will It Blend” series on YouTube? Created by George Write, the marketing director of Blendtec, the campaign was low cost and instantly became a hit. In the video, Tom Dickson the CEO of Blendtec, attempts to blend objects in their blender. This simple idea led to a “five-fold increase in sales”.Blendtec leveraged YouTube’s subscriber base and tried something fun and original. The campaign was a success and continues to entertain and sell.