2. Driving Your Brand’s Social Engagement
Find new Engage in Manage your
conversations & Post Updates to conversations with social
people using Twitter and people using communications in
Campaigns Facebook Social Actions one place
Search Share Engage Manage
Curate Research Analyze
Use Campaign Use Social Profiles and See the Results of
Searches to find Analysis to find out who your activities
and share great to engage further
content
3. Overview of your Brand and Engagement
Social Calendar manages inbound and outbound messages in corporate
Facebook and Twitter accounts
Overall brand mentions and sentiment overview
4. Media Spread of your Brand Mentions
Understand interaction between different social channels for your brand
Drill down into trend on specific social channel
5. Understand Author Background and History
• Understand all inbound and outbound
communication between yourself and customer at a
glance.
• Analyze how your key influencers utilize social
media across multiple channels.
• Calculate Social Reach based on total social
media broadcast value of each individual across
Facebook, Twitter and blogs.
6. Share-of-Voice Analysis for Competitors or Product Lines
Understand how your social media presence compares with competitors
Quickly export results into Excel for internal reporting
7. Quick Overview of Trending Topics & Demographics
‘Themes’ segments the most common keywords or phrases
Demographic data for social media mentions on different social channels
8. Workflow Management for Tasking
Assign key postings internally to different team members
Email alerts when tasks are assigned and completed
Draft and comment on postings before responding
9. Smart Geo-Location based on User Profile
Heat Maps analyze location of
mentions based on meta data in
authors’ social media profiles
Drill down into consumer buzz on
country or sub-country level
10. Quick ROI Reporting of your Engagement
Variety of ROI graphs based on update frequency, clicks, etc.
Overall social media community growth rates based on date from Twitter and Facebook
11. Engagement Directly with your Fans
• Send outbound messages via your Facebook or Twitter account
• Schedule and optimize your messages to be sent at future date/time
12. Understand the Reach of Individual Posts
Investigate click-through rates and activity level of
outbound messages for ROI analysis
13. Calculate Potential Reach to Audience
• Understand how many people potentially have seen your total outbound messages
• Compare impressions generated by your direct messages and impressions generated
by other people reposting your social media content on their Twitter and Facebook
accounts
14. Insight about your Most Engaged Fans
Understand your most engaged contacts/customers on your Facebook and Twitter accounts
Use their meta data to understand their social background and social behavior
15. Overview of your Brand and Engagement
Understand how many people potentially have seen your total outbound messages
Compare impressions generated by your direct messages and impressions generated
by other people reposting your social media content on their Twitter and
Facebook accounts
16. Quick ROI Reporting of Engagement
Understand which social outreach channel is receiving the highest click-through rates
Top level view of all your outbound messages for monthly/quarterly reporting
17. Standard Subscription
A standard Meltwater Buzz subscription includes:
• Up to 5 Users
• Up to 10 Campaigns (each with unlimited keywords)
• Unlimited search results from these Campaigns
• Manage 1 Facebook and 1 Twitter account
• Customer support and training
