This document discusses how social media has evolved from one-way communication to two-way conversations and provides tips for businesses to take advantage of social media. It recommends that companies detect, monitor, and correct false information on social media. It also suggests ways to build brand awareness, followers, and leads through social media like Twitter, including seeding followers, tracking conversations, joining discussions, and being human. The document promotes the social media monitoring tool Engagor and provides contact details.

1. “Actionable Insights for Social Media”

2. Who are we? Folke Lemaitre VP Engineering • Netlog Researcher • Language & Computing Master Computer Science • Ugent http://twitter.com/folke Jeroen Fossaert HR & PR Director • Netlog HR Consultant Sales • The Reference Master Psychology • Ugent http://twitter.com/jfossaert

3. Mass media evolved from: one way push

4. Over bi-directional

5. To a roundabout

6. 4 out of 5 internet users visits a social network

8. Sharing all kind of information @aplusk has approx6.800.000Followers

10. Outcome can be catastrophic The Coca-Cola Case Belgium, June ’99

11. Apple shares after CNN iReport reports heart attack Steve Jobs

12. Belgian Queen Fabiola declared dead (3rd time)

13. “I, AkioToyoda, deeplyregret the inconvenienceand concern causedtoourcustomersandothersbyour recent recalls of multiple vehicle modelsacross multiple regions.”

14. 2008: United Airlines breaks the guitar of country star Dave Carroll 2009: His YouTube protest hits 5.000.000 views in onemonth 2010: Carroll releases the third song in the trilogy

15. You’re dead meat... Or are you?

16. APPROACH

17. Detect

19. MONITOR THE RAGERS DON’T FEED THE TROLLS!

20. Correct False Information

21. And solve when caught trousers down

22. With an appropriate reply

23. WIN!

24. Why? Brand Awareness People Market your Brand Build and Use your Followers Boost Positive Conversations Handle Negative Conversations Lead Generation Indirect (SEO) Direct

25. FREE?

26. HOW ? Quick wins on Twitter!

27. Seed your Followers

28. Who To Follow? http://twitter.com/#!/who_to_follow

29. Manage Follower Ratio http://manageflitter.com/

30. Track Conversations

31. Join the Conversation Answer questions Share the love Generate Leads Post interesting content Use your Employees BE HUMAN!

32. Engagor Social Dashboard

33. Demo Engagor Insights View screencast athttp://www.youtube.com/watch?v=KBPLpZ_swbU

34. Contact Me: http://twitter.com/folke Web: http://www.engagor.com Mail: info@engagor.com Social: http://twitter.com/engagor http://www.facebook.com/pages/Engagor/110000735702314 http://www.youtube.com/user/EngagorInsights http://www.linkedin.com/company/1073365