The Better Listening Experience
Mass media evolved from:
     one way push
Over
bi-directional
To a roundabout
Consumers sharing all
 kinds of information
Consumers sharing all
 kinds of information
Consumers sharing all
 kinds of information




    @aplusk has approx
    6.000.000 Followers
The Coca-Cola Case
                                  Belgium, June ʼ99

  Outcome can be
   catastrophic

                ...
Youʼre dead meat...
       Or are you?
APPROACH
Detect
Don’t feed
the trolls
MONITOR THE RAGERS
Correct False
 Information
And solve
 when caught
trousers down
With an appropriate reply
WIN!
HOW ?
demo
SETTINGS
SETTINGS
PROJECT
OVERVIEW
OVERVIEW
BUZZ
DEMOGRAPHICS
INFLUENCERS
              Android




               iPad
SOURCES
SOURCES




    M
     EN
        TIO
            NS
SOURCES




                 TA
                   SG
    M
     EN
        TIO
            NS
SOURCES
                              ILS
                         E TA
                        D




                 TA
...
VISUALS
FILTER &
EXPLORE
IDEAS?




QUESTIONS?
Vanden broele Academy
Vanden broele Academy
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Vanden broele Academy

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@Engagor presentation by @Folke & @Jfossaert at Vanden Broele Academy, 19/10/10

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  • Vanden broele Academy

    1. 1. The Better Listening Experience
    2. 2. Mass media evolved from: one way push
    3. 3. Over bi-directional
    4. 4. To a roundabout
    5. 5. Consumers sharing all kinds of information
    6. 6. Consumers sharing all kinds of information
    7. 7. Consumers sharing all kinds of information @aplusk has approx 6.000.000 Followers
    8. 8. The Coca-Cola Case Belgium, June ʼ99 Outcome can be catastrophic United breaks guitars 9,374,174 Views on YouTube Belgian Queen Fabiola Apple shares after CNN iReport declared dead by Belga reports heartattack Steve Jobs
    9. 9. Youʼre dead meat... Or are you?
    10. 10. APPROACH
    11. 11. Detect
    12. 12. Don’t feed the trolls
    13. 13. MONITOR THE RAGERS
    14. 14. Correct False Information
    15. 15. And solve when caught trousers down
    16. 16. With an appropriate reply
    17. 17. WIN!
    18. 18. HOW ?
    19. 19. demo
    20. 20. SETTINGS
    21. 21. SETTINGS
    22. 22. PROJECT
    23. 23. OVERVIEW
    24. 24. OVERVIEW
    25. 25. BUZZ
    26. 26. DEMOGRAPHICS
    27. 27. INFLUENCERS Android iPad
    28. 28. SOURCES
    29. 29. SOURCES M EN TIO NS
    30. 30. SOURCES TA SG M EN TIO NS
    31. 31. SOURCES ILS E TA D TA SG M EN TIO NS
    32. 32. VISUALS
    33. 33. FILTER & EXPLORE
    34. 34. IDEAS? QUESTIONS?

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