This document discusses the concept of social tourism as an alternative to mass tourism. It provides definitions of social tourism, outlines some of its benefits such as promoting local economies and culture, and describes different types of social tourism like agro, gastro, and eco-rural tourism. The document also notes some trends in the tourism industry like millennials prioritizing authentic experiences and food, the growth of areas like active and adventure travel. It concludes by discussing how to promote social tourism through digital marketing and specialized businesses.

1. The Social Tourism
The Tourism of the New Era

2. Is Tourism really “Social”?
• Tourism is an economic activity that it’s social by nature.
• However its impacts in the host communities are not always positive and
sometimes are actually anti-social.
• Does the money generated by tourism have a beneficial effect on the local
community? Not always.
• Tourism has expanded the divide between privileged tourist areas and others
with scarce traditional tourist resources.
• Sustainability, responsibility and customer’s experiences are concepts that
aim to create new ways in the offer and demand of tourist services.

3. Negative impacts of Tourism
• Overtourism: more is not better.
• Abuse of natural resources.
• Loss of local social identity
• Destination is sold as a good to trade.
• Unfair exchange.
• Employment instability.
• Security issues

4. What makes Tourism Social?
• Expected local economic development
in poor and rich territories. Money stays.
• Human and cultural exchange.
• Environment respectful and responsible.
• Sustainability
• Diversification: not all at the same time.
• Personalization.

5. Types of Social Tourism
• Industrial Tourism
• Agro Tourism
• Gastro Tourism
• Eco – Rural Tourism
• Netouring
• Cooperative Tourism

6. Benefits of Social Tourism
• Local products and activities promotion
• Promotion of stable employment
• Complement to standard tourism
• More human and fair
• Unique and personal experiences
• Cultural knowledge exchange

7. Trends in tourism models
Mass
Destination based
Saturation
Passive
Relax, Entertainment
Logistic
Personal
Experience Based
Sustainable,
Responsible, Social
Collaborative,
Interactive
Learning
Innovative

8. Trends in Tourism Industry
• Millennial's’ expectations
• Active and adventure trips
• Food tourism
• Responsible Tourism
• Business + social activities
• Staycations
• Photo Tourism
• Emerging tourism: China, Russia
• Smaller and less popular destinations

9. Trends in Tourism Industry
• Millennial's’ expectations
Pacific Asia Travel Association says that
millennial travelers want to live like
locals.
Making friends and having authentic
encounters matters.
Social networks and connectivity.
Food is priority when visiting new
destinations.
They look for unique experiences.
They will travel more than their parents.

10. Trends in Tourism Industry
• Active and adventure trips
Rapidly growing. 240.000 M$
Tourist gets involved out of his comfort
zone.
65% of travel cost stays in destination.
Travelers spend more and look for new
sensations.
71% travelers organize on their own.

11. Trends in Tourism Industry
• Food tourism
Focus on food culture, not food itself
Culinary storytelling on fashion
Interest on ecological products
One more travel experience
Authentic local products
Not only restaurant guides.
Links to agritourism.

12. Trends in Tourism Industry
• Responsible Tourism
Increasing interest on environmental
protection and ethics by middle class
and highly educated visitors.
Expectation of positives impacts in
territories: going local promotes local
economy and alleviates poverty.
Travelers education programs

13. Trends in Tourism Industry
• Business & Social Activities
58% of business travelers add a leisure
activity to their programs (‘Bleisure’).
Shopping and cultural are two of the
most popular choices.
Motivation, experimental learning and
team building are other important
social activities promoted by
companies.

14. Trends in Tourism Industry
• Staycations
Trending activities at home territories
on a holiday with family and friends.
Boosts sustainable tourism.
Locals meet locals. Interests sharing.
Scholars activities during holiday
periods.
A more responsible an conscious
tourism.

15. Trends in Tourism Industry
• Photo tourism
Each year more and more people are
choosing to combine a passion with
photography with a desire for
adventure and exploration through
photographic tourism.
Promotes the territory and its people
from a personal perspective.
Social networks allow to share graphic
content and experiences.

16. Trends in Tourism Industry
• Emerging tourist sources
Growth in outbound tourism is mainly
centered in Asia and Russia.
Average expenditure rates are higher
than other outbound countries.
This emerging trend is associated with
social type of tourism and other
alternatives.
By CTT.org

17. Trends in Tourism Industry
• Smaller and less popular destinations
Infrastructure in mass areas is becoming
a bottleneck and saturation is a
drawback to attain new and smarter
visitors.
Quick access, Safety and security are
increasing choice factors for booking
activities.
New and smaller destinations help to
diversify the offer and relief the
saturated tourism hotspots.

18. Social Tourism Promotion
• Social Networks and geolocalization
• Digital Word-of-Mouth
• Outbound agencies and TTOO.
• Institutions and associations.
• Specialized magazines.

19. Social Tourism Business
• Agro tourism business
• Eco Touring
• Social Tourism Consultancy and training
• Innovative applications
• Small hotels
• Gastro tourism agencies

20. What’s facilitur?
• Facilitur is a Social Tourism consultancy company who aims to promote and
propose new ways of tourism .
• Offer of open and packaged services for new visitors.
• Training to develop new social tourism business.
• Consultancy in Social Tourism projects to promote the territories
development and the local activities recognition.
tours@facilitur.com www.facilitur.com